Mô tả

Ecommerce & Marketing course: For agency, freelancer, product owner and affiliate to sell any product online.


By the end you will be able to start and grow a business from any step by locating the customers, delivering higher quality product using advanced strategies and finally selling any product online using sales funnels.


In this eCommerce & Marketing course You will learn how to:

  • Create and plan an advanced eCommerce structure for any business

  • Audience research and analyzation

  • Product research and analyzation

  • The advanced traffic blueprint

  • Instagram marketing

  • Facebook marketing

  • Youtube marketing

  • Pinterest marketing

  • Content creation for each social media with specific strategies

  • Advanced advertisement:

    • Fundamentals of advertisement

    • Facebook ads

    • Facebook retargeting

    • Instagram ads

    • Google ads

    • Youtube ads

    • Pinterest ads

  • Connector marketing (Advanced strategies)

  • How to create full and advanced website with online store for your business

  • Email marketing

  • Hook, Story, Offer strategy

  • Fundamentals and structure of funnels for sales and leads

  • How to start a company

  • Marketing cognitive biases

  • Customer characterizing

  • and much more ...

This program is designed for people who want to grow a business using eCommerce and marketing. We start learning from fundamental steps and little by little we get to advanced strategies which most people are not aware of.

This eCommerce and Marketing course is so complete that include everything you may need along the way and from time to time we update the course and add new lectures and materials to the course.


Student Workstation

This course include a very complete Student Workstation which includes all of the information inside the course as written documents, with links to the needed tools. It also has each section as a PDF for students who are interested to download it and keep it for themselves offline.

The student workstation also include featured marketing and design tools that can very useful to grow a business. And finally we have the student's community to increase the learning experience by engaging students, sharing about issues and problems you face a long the way with others.


------------Important!

The course includes a section about 21 marketing cognitive biases which are very effective in persuading others.

Not everyone knows about digital marketing cognitive biases, and please please use them in ethical way. With cognitive biases you will have the ability to convince people toward your goals and it is extremely important to use it for ethical purposes !!! if you are not sure you can do it, please do not join the course.

------------Important!


The course include about 50 hours of content, all videos inside the course are recorded with full hd quality in a recording studio, so the audio and video quality is very good.

Along the course we have assignments, exercises, and quiz to increase your learning experience by doing the tasks we learn along each lecture.


Also by the end of the course you will receive your "eCommerce and Marketing" certificate, mentioning you have completed this course, so you can use it on your resume to increase your salary.


If you really want to achieve everything said above join this course NOW! , master eCommerce and digital marketing, take your business to the next level with "Ecommerce & Marketing course: Agency, Marketer, Affiliate" course.

Ecommerce & Marketing course: Agency, Marketer, Affiliate by Pouya Eti 

Bạn sẽ học được gì

Selling a product online as a freelancer, agency, business owner or affiliate

Designing an advanced structure of a successful eCommerce and Marketing plan

Finding, analyzing and driving traffic online

Social media marketing on platforms like Instagram, Facebook, Youtube, Pinterest

Advanced advertisement strategies that increase the revenue

Advertisement on platforms, like Facebook, Instagram, Google, Youtube, Pinterest

Creating a complete website from scratch to advance with an online store

Email marketing with 3 different platforms

Designing powerful funnels to drive the traffic into and increase sales and revenue

Starting and building a successful company

21 Marketing cognitive biases and customer characteristics analyzation

Yêu cầu

  • Join the course with an open mind to learn new things
  • Be able and willing to practice what we talk about inside the program
  • Have access to a computer or laptop to be able to use the tools we have a long the course

Nội dung khoá học

30 sections

Introduction

3 lectures
Student Workstation - important !
05:43
Access to Workstation
00:07
Best tips to use the course
02:31

Ecommerce Blueprint

5 lectures
Ecom process
05:11
Business goal
04:05
Ecom agency & Freelancing
03:37
Ecom for business owners
03:03
Ecom affiliates
03:10

Planning

2 lectures
Planning structure
07:12
Ecom planning
10:43

Audience

7 lectures
Introduction to audience
01:14
Who is your audience
09:14
Competitor mining
03:51
Product to competitor
08:28
Competitor analyzation
12:12
Search mindset
04:06
Who is your audience?
1 question

Product

5 lectures
Introduction to Product
01:39
Why your product?
08:29
Product evaluation
11:39
Product value secret
07:34
Stay ahead of competitors
05:29

Traffic

3 lectures
Introduction to Traffic
01:16
The 5 Types
04:23
Cold, Warm, Hot
08:40

Traffic - Social Media

1 lectures
What we have
00:15

Instagram

30 lectures
Introduction & IG mindset
04:41
A winning page intro
02:15
Username and Keywords
09:20
Image is an ID
06:22
Advanced bio
18:30
CTA Landing page
04:40
Page theme
05:49
Analytics + Ads
04:32
Know your PF
06:24
The List
05:30
Marketing strategies intro
00:55
Instagram traffic source
11:22
Hashtags
06:43
Hashtag marketing structure
10:55
Hashtag research
13:32
Follow - unfollow
07:04
Credit marketing
04:38
Fan promotion
03:52
Shoutouts
09:22
Like and cm contest
04:56
Contest marketing
05:41
Story intro
00:25
Tags
08:46
Increase engagement
07:55
CTA/Swipe up
02:00
Live intro
02:04
Live planning
06:38
Practice and tips
08:25
Highlights
07:30
Instagram success ingredients
07:24

Facebook

27 lectures
Intro
00:29
Introduction to Facebook Fan Page
00:40
Establish Your Facebook Page
04:09
Golden Keywords For Business
07:13
Appear in Search Result
08:07
Profile Picture Perfection
06:27
Cover Photo Perfection
09:25
Build your fan page
1 question
Call To Action!
03:10
Modify Tabs & Learn From Insights
08:43
Post Types to Use
09:28
!!! Golden Bonus - Business Advice !!!
04:58
Relevant post types
1 question
Introduction to Fan Page Marketing Strategies
01:14
All Connections
05:43
Invite Potential Followers
02:45
Shoutout Rules
05:33
Distributer Pages For Your Content
03:43
Competitions: Rules & Steps
12:45
Start The Contest
1 question
How To Create Network Effect
11:04
Notification Challenge
04:38
Introduction To Facebook Groups
00:31
Start Your Group
03:54
Fundamental Group Marketing Setup
13:33
Group Monetization
12:13
Group up
1 question

YouTube

3 lectures
Introduction to YouTube marketing
00:28
YouTube fundamentals
10:33
YouTube marketing
06:27

Pinterest

11 lectures
Introduction to Pinterest marketing
00:15
Start your business page
05:47
Name & Description
08:07
Claim your website
03:39
Optimize it
2 questions
Competitor's notes
06:22
Photo pin rules
07:43
Video pin rules
07:46
Create content
12:00
Follow unfollow
04:31
3 Marketing strategies
05:32

Content Production

23 lectures
Introduction
01:39
Content production diagram
17:40
Instagram post
17:09
Instagram video structure
18:36
YouTube videos
10:39
Pinterest post
10:36
Photoshop environment
09:54
Selecting tools part 1
17:03
Selecting tools part 2
09:00
Patching and merge
08:24
Brush and shadow
11:27
Gradiant and text
10:11
Layer setting
08:15
Coolors
04:33
Canva environment
07:23
Edit page
12:57
Resource pack
06:07
Camtasia environment
13:58
Video edit
12:26
Audio edit
07:33
Subtitle
08:00
Export
06:20
Video leap
10:14

Advertisement

5 lectures
Introduction to ads
00:59
Structure of ads
11:28
Ad structure test
3 questions
retargeting
11:33
Retargeting quiz
1 question

Facebook Ads

7 lectures
Introduction to Facebook ads
02:08
Ads manager
10:31
Billing
02:21
Campaigns
08:27
Ad set
26:32
Ad
08:34
Audience
16:29

Facebook Retargeting

6 lectures
Facebook Pixel
09:51
Facebook events
08:02
Audience based on events
07:20
Conversion ad
07:09
Prospecting ads
17:03
A/B testing
11:07

Instagram Ads

15 lectures
The importance of ads on Insta
01:14
4 type of Instagram ads
08:12
Facebook ads manager
05:48
Billing and payment
02:36
Instagram ads documents
00:06
Instagram ads structure
05:44
Define your target
16:10
Share your filters
1 question
Instagram ads planning
01:53
Create your instagram ads by Facebook ads manager
15:15
Promote your posts from Instagram
05:02
Share your first ad sample
1 question
Scarcity, reward & curiosity tendency
12:14
Viral posts in practice
15:56
The 4 energy on Instagram
06:47

Google and Youtube Ads

8 lectures
Introduction to Google ads
00:41
Google ads environment
08:05
Keyword planner
08:36
Creating campaigns
06:53
Linking accounts
04:14
Tips to write a better ad
06:52
Responsive ads & audiences
09:50
Section douments
03:00

Pinterest Ads

3 lectures
Introduction to Pinterest ads
00:11
Create the ad set
09:22
Create the ad
14:31

Build your Website

85 lectures
Introduction to Website
01:53
Website documents
00:04
The general plan
03:00
Domain
05:56
Host
03:51
Free host & domain
08:42
Important Issues
08:20
WordPress environment
10:07
WordPress theme
06:37
Theme analyzation
04:24
Importing demos
06:16
Neve options issue
01:10
Important notes
05:58
Logo
08:16
Font
05:49
Html
12:31
Css
11:17
Header
18:15
Footer
07:55
Colors
04:32
Layouts
09:59
Customize
06:14
Classic page
10:59
Elementor
02:59
Elementor environment
06:53
Container
07:05
Editor tabs
05:48
Headline & text
19:20
Image and video
12:09
Buttons
08:52
Divider & spacer
05:00
Google map & icon
04:49
Image & icon box
07:52
Gallery
13:22
Counter & progress
09:31
Tabs
08:42
Accordion & toggle
05:33
Alert, sidebar & more
09:53
Shape divider
07:50
Responsive
19:24
Inspect element
07:04
Reading inspect element
05:42
Inspect element style
06:37
Search mindset
07:38
Design inspiration
10:37
Design resources
07:42
Introduction to Canva
04:44
Canva editor
07:07
Canva practice
10:14
Assignment - Clickfunnels (1)
37:25
Assignment - Clickfunnels (2)
25:24
Assignment - Clickfunnels (3)
19:47
Override
04:37
Posts
06:20
Menus
10:49
Widgets
08:20
Clean dashboard
04:03
Assignment - Shopify (1)
26:37
Assignment - Shopify (2)
20:42
Plugin analyzation
07:46
Essential plugins
10:43
Duplicate page
06:02
Elementor addons
19:03
Warning
01:40
Custom header
11:17
Wp-Optimize
14:03
Autoptimize
04:15
Yoast - SEO
21:10
WooCommerce
15:54
WooCommerce settings
06:47
Add product
13:37
Create store
15:46
WooCommerce customization
06:31
Ultimate members
05:33
UM settings
12:33
Slider revolution 6
43:11
WPforms intro
06:16
WPforms - Creating forms
17:39
Mailster
08:08
Campaigns
08:58
Forms
11:31
Lists
02:56
Setting SMTP
06:06
Google analytics
02:47
SSL certificate
03:13

Website Optimization

6 lectures
Introduction
00:42
Optimization fundamentals
08:34
Travel agencies
21:05
Restaurant
12:52
Dentists
11:31
Typography
06:43

SEO

35 lectures
Intro to SEO
00:16
the 3 major SEO steps
02:59
SEO full documents
00:03
Keywords conversion & Bounce
04:58
The 2 type of keywords
01:35
Create the list
12:52
Competitor keyword research
09:53
Share the list
1 question
Google keyword planner
04:39
Google trend
05:55
Possibility to rank #1
04:33
Keyword validation
05:12
Select the best one
1 question
Keyword research quiz
4 questions
Intro To Building Web Page
01:49
Page Title, URL & Headline
09:16
Yoast
06:32
Webpage requirements
1 question
Body Rules
18:17
BackLinks
06:00
Built it all
1 question
Google Search Console
05:27
Sitemap
03:08
Indexing
01:47
Queries
04:25
Page Speed
04:22
SSL Certificate
03:27
Free SSL Certificate
00:10
Data Highlighter
05:16
Intro To Drive Traffic
01:58
Quora
04:36
Social Media & resources
03:05
Competitors Traffic Channels
04:33
Best channel for you
1 question
SEO Documents
15:26

Connector Marketing

8 lectures
Intro to connector marketing
01:30
Who is the connector
07:36
Find connectors
08:40
Create the list
05:53
Step 1 engagement
12:06
Contact connectors
10:03
Fan and offer
10:39
Own your list
05:32

Email Marketing

12 lectures
What you will learn in "Email Marketing"
00:35
Section Documents
00:03
4 Stages of email marketing
11:21
Cheapest ways to capture email leads
07:49
Setup Mailchimp
08:12
Mailchimp Audience
11:11
Sign up forms: builder, embeded & pop up
28:00
Import signup form into Facebook page
03:13
Content, report & template
06:38
Email campaigns
25:10
Email automation - Get Response
08:53
Section Article
06:08

Hook, Story, Offer

5 lectures
Introduction
02:36
Section documents
00:04
Hook structure
19:06
Story structure
13:04
Offer structure
14:28

Funnel

14 lectures
Introduction to funnels
00:52
Section documents
00:06
What is sales funnel
05:14
Funnel types
09:30
Squeeze page
15:29
Application funnel
03:51
Trip wire funnel
09:48
Sales letter
04:38
Product lunch funnel
04:01
Webinar funnel
04:57
Auto webinar funnel
05:28
Winning offer
06:56
Reverse engineer
05:06
Funnel article
15:47

Building a company

8 lectures
Introduction to company
01:01
Entrepreneur mindset
06:44
Company registration
04:36
Budget
03:24
Business partner
04:57
Management tips
04:34
Business owner characteristics
02:44
Keep records
02:23

Cognitive biases of Marketing

27 lectures
Introduction to Cognitive Biases
10:27
The List & Lollapalooza Tendency
11:30
Scarcity - Part 1
15:04
Scarcity - Part 2
06:28
Reward & Punishment Tendency
15:58
Liking/Loving Tendency & Disliking/Hating Tendency
17:30
Contrast Misreaction Tewndency
16:25
Reciprocation Tendency
17:30
Inconsistency-Avoidance Tendency
10:11
Exercise - A woman from Poland
15:04
Doubt-Avoidance Tendency
12:38
Influence-from-Mere Association Tendency
07:40
Simple, Pain-Avoidance Psychological Denial
04:59
Excessive self regard tendency
04:05
Overoptimism Tendency
07:59
Social Proof
19:21
Curiosity Tendency
19:13
Stress-Influence Tendency
07:30
Availability-Misweighing tendency
13:43
Authority-Misinfluence Tendency
15:50
Twaddle Tendency
10:34
Reason-Respecting Tendency
11:47
Booking hotel - part1
18:35
Booking hotel - part2
03:14
Amazon vs ebay
11:37
Udemy
10:40
Additional information on cognitive biases
01:11:27

The 4 Business Energy

8 lectures
Introduction to 4 business Energy
05:36
The 4 type of business energies
09:00
Calculation of the 4 energies
16:04
Understanding our lead business energy
09:01
Ways to improve our weakest energy
13:23
The lead energy of your customer
07:41
How to act against each lead energy
10:40
The effect of colors on customers
00:36

Web Persuasion

5 lectures
Turkish airline vs Austrian airline
18:06
Dave dolle
11:12
Apple vs Microsoft
14:46
Mcdonalds, Subway & KFC
11:03
Berkshire hathaway
05:55

Finalizing

1 lectures
Final talk
01:24

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