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Marketing
Digital Marketing
The Complete Digital Marketing Guide - 24 Courses in 1

The Complete Digital Marketing Guide - 24 Courses in 1

Loại khoá học: Marketing

Digital Marketing & Social Media, ChatGPT, Prompt Engineering, Google Ads, Facebook, SEO, WordPress, Instagram, YouTube.

image
50.000 VND
140 VND
Đầy Đủ Bài Giảng
Học Online Tiện Lợi
Kích Hoạt Nhanh 2-5 Phút
Thanh toán tự động
Được phép tải xuống

Tổng quan

Nội dung khoá học

Đánh giá

Mô tả

Congratulations, You Found It!

The Most Complete Course on Digital Marketing, with 24 Courses in 1!

Instead of buying 24 different Courses about Digital Marketing - This Course Will Cover All Your Digital Marketing Needs.

This is a 100% Practical Course - Get Ready for Hands-On Experience from the First Lecture!

Take A Look at These Top Rated Reviews...

This is a whole University degree, for such a little amount of money. - Livingstone Ayehangane

Buying this course was the most important decision i ever made in my career. - Mohamed Saeed

Robin and jesper are no doubt one of the best digital marketing experts and teachers out there, I love this course. - Shaheer Farrukh

The best course ever. You can always come back to any part of the course if you need to. Amazing updates and golden value. This is my go to bible for everything I do. Would be lost without it. - Rajaa Zaidi


Course Goals:

  • Grow Your Business Online

  • Get Hired as a Digital Marketing Expert

  • Work as a Digital Marketing Freelancer


Includes:

        DIGITAL MARKETING STRATEGY

  1. Market Research

  2. Set Up a Website

  3. SEO (Search Enginge Optimization)

  4. Email Marketing

  5. Google Analytics


    DIGITAL MARKETING IN-DEPTH

  6. Prompt Engineering with ChatGPT

  7. Branding

  8. Content Marketing

  9. Sales Psychology

  10. Copywriting


    DIGITAL MARKETING CHANNELS

  11. Google Ads

  12. YouTube Ads

  13. Facebook Ads

  14. Facebook Marketing

  15. Instagram Marketing

  16. YouTube Marketing

  17. Pinterest Marketing

  18. LinkedIn Marketing

  19. Quora Marketing

  20. Twitter Marketing

  21. Content Marketing Machine


    DIGITAL MARKETING PROFESSIONAL

  22. Digital Marketing Freelancing

  23. WordPress Masterclass

  24. SEO Masterclass


- Lifetime Access to Future Updates

- Tools, Articles & Templates

- Quick & Helpful Support in the Q&A section

- Downloadable Certificate of Completion

- 30 Day Money Back Guarantee (No Questions Asked)


This course will require you to sign up to Bluehost to follow our Digital Marketing strategy step-by-step.

You will also need to sign up for ChatGPT which is completely free.


See You Inside The Complete Digital Marketing Guide!

Love 

Robin & Jesper

Bạn sẽ học được gì

Build a Digital Marketing Strategy.

Master ChatGPT with Prompt Engineering.

Find Your Online Audience.

Create a Website in 24 Hours.

Drive Targeted Traffic.

Build an Email List.

Analyze Website Data.

Create Converting Google Ads.

Create Converting Facebook Ads.

Create a Content Strategy Plan.

Build a Community

Organic Facebook Marketing

Yêu cầu

  • No Knowledge Required.
  • A Computer with Internet Connection.
  • Willingness to Pay a Few Dollars for Website Hosting.

Nội dung khoá học

29 sections

Introduction

2 lectures
Your Learning Path
04:14
Marketing Strategy Explained
01:56

Market Research

4 lectures
Market Research Explained
02:26
Product Details
10:04
Target Audience Persona
07:58
Competitor Analysis
14:59

Website Building

17 lectures
Website Building Explained
04:08
Install WordPress
11:05
Install a Theme
05:42
Website Title & Logo
15:05
Pages
15:30
Header & Footer Menu
11:27
Fonts & Colors
10:47
Home Page
24:18
Store Setup
13:45
Product Page
15:13
Blog Page
11:20
Create a Blog Post
17:30
Shop & My Account Pages
07:55
Contact Page
09:08
Safety & Optimizations
11:32
Navigation
10:49
Go Live!
02:15

Search Engine Optimization (SEO)

5 lectures
SEO Explained
02:27
How to Keyword Research
15:40
Create SEO-Friendly Content
05:44
On-Page SEO
16:27
Backlinks
06:55

Email Marketing

4 lectures
Email Marketing Explained
02:03
Create Lead Captures
15:47
Create Email Campaign
08:51
Email Prompts
07:55

Google Analytics 4

18 lectures
Google Analytics 4 Explained
02:25
Install GA4
12:31
Connect WooCommerce
04:21
Connect Search Console
04:33
Internal Traffic Filter
05:53
Track Leads
08:20
Alerts
03:46
Access Demo Account
02:06
Dashboard Navigation
10:04
Traffic
04:15
Locations
08:55
Demographics
11:30
Pages
19:15
Sources, Mediums & Channels
08:33
Compare Data
05:41
Add Users
03:47
Link Google Ads
04:23
Track Campaigns
05:29

THEORY

1 lectures
Marketing Theory Explained
00:57

Prompt Engineering with ChatGPT

23 lectures
Prompt Engineering Explained
04:52
Prompt Framework
08:45
Custom Instructions
13:29
Prompt Priming
05:09
Iteration
06:29
0-1-Few Shot
07:12
Output Templates
05:33
Step-by-Step
06:11
Act As
03:22
Perspectives
04:25
4th Grader
05:49
Follow-up Questions
04:32
Tabular Format
05:06
Comparisons
05:13
Summarize
09:05
Critique Me
07:34
Critique Yourself
03:41
Teach Me
05:18
Write Like Me
05:49
Ask for Advice
06:09
Laddering
06:41
Advanced Prompt Engineering & Fine Tuning
11:59
Advanced Prompt Engineering
5 questions

Branding

32 lectures
Branding vs Marketing
06:36
Why You Need a Brand Strategy
04:40
The Structure Of Branding
05:27
The Importance Of Purpose
07:49
Purpose Examples
07:22
Your Purpose
06:11
The Importance Of Vision
05:16
Vision Examples
03:26
Your Vision
03:58
The Importance Of Mission
02:39
Mission Examples
05:03
Your Mission
04:44
The Importance Of Values
04:11
Values Examples
07:31
Your Values
04:55
Who Are Your Competitors?
08:39
What Makes You Different?
08:40
Differentiator Examples
08:53
The Importance Of Positioning
06:38
Your Positioning Statement
07:06
What Is Brand Personality
08:09
Define Your Brand Personality
11:10
Find Your Brand Voice
09:30
The Power Of Brand Storytelling
06:07
How To Tell Your Brand Story
12:23
Name Your Brand
08:55
Create Your Tagline
07:20
Your Brand Colors
15:40
Your Brand Fonts
13:58
Brand Logo Types
08:48
Your Brand Logo
16:06
Thank You!
00:35

Content Marketing

14 lectures
Content Marketing Explained
02:53
Choose Your Objective
05:02
Choose Your Platforms
02:32
Find Content ideas
04:32
Content Formats Explained
01:34
Text Content
05:54
Create Text Content
04:40
Image Content
06:26
Create Image Content
09:55
Video Content
06:19
Create Video Content
07:04
Content Marketing Guidelines
03:31
Content Marketing Plan
05:29
Measure Results
08:34

Sales Psychology

5 lectures
Reciprocity
03:59
Curiosity
07:34
Scarcity
05:28
Social Proof
08:15
The 3 Boxes
06:48

Copywriting

19 lectures
What Is Copywriting?
02:50
Benefits vs Features
07:52
Know What You're Selling
08:42
Know Who You’re Selling To
07:46
Three Keys
03:37
Writing Personalities
04:58
It's Never Time or Money
04:03
Headlines
06:23
Subheads
05:03
Use Persuasion
15:43
Use Power Words
11:02
The Steps To a Perfect Story
08:47
The AIDA Model
11:19
Remove Writer's Block
04:56
Call-To-Action
05:16
How To Call-To-Action
06:42
Recap
02:34
Copywriting Assignment
00:22
Copywriting Assignment - Answers
00:06

CHANNELS

1 lectures
Marketing Channels Explained
00:29

Google Ads

61 lectures
How to Use This Course
03:54
New Students Info
00:41
Set Up Your Google Ads Account
06:59
Google Ads Structure
11:46
Network Settings
10:38
Campaign Start & End Dates
03:47
Campaign URL Options
07:33
Dynamic Search Ads
08:44
Location Targeting
18:52
Languages
06:46
Audiences: Types
16:10
Audiences: Targeting
17:49
Budget
12:10
Bidding
10:30
Automated Bid Strategies
15:30
Manual CPC
12:21
Ad Formulas
00:25
Ad Schedule
05:26
Ad Rotation
06:40
Sitelink Extensions
09:15
Callout Extensions
07:56
Call Extensions
10:00
Structured Snippet Extensions
07:36
App Extensions
04:28
Lead Form Extension
20:24
Message Extensions
07:20
Promotion Extensions
07:27
Price Extensions
10:39
Location Extensions
06:06
Ad Groups Structure
16:37
Set Up Your Ad Group
13:36
Ads Rules
07:26
Successful Text Ads Principles
25:14
Set Up Your Text Ad
14:16
Review Process Shortcut
04:34
Billing
06:35
Dashboard
22:35
Conversion Tracking
08:15
Generate Website Conversion Tracking Code
19:16
Install Global Site Tag
09:44
Install Website Conversion Tracking
07:31
Understanding Keywords
09:46
Keyword Research
10:55
Keyword Planning
11:57
Keyword Organising
09:22
Keyword Match Types
17:02
Negative Keywords
14:04
Finding & Listing Negative Keywords Part 1
11:48
Finding & Listing Negative Keywords Part 2
11:14
Keyword Research - Finding Keywords Part 1
13:36
Keyword Research - Finding Keywords Part 2
14:41
Keyword Research - Finding Competitors Keywords
09:29
Keyword Planning - Using the Buyer’s Funnel
17:02
Keyword Planning - Volume & Costs Estimates
20:00
Keyword Organising - Finding Themes & Wrapping
15:11
Calculate Your Max CPC Bid
09:31
Quality Score
12:56
Ad Rank
09:04
Manage Multiple Accounts (MCC)
06:33
Split Testing
10:59
Remarketing
07:35

Facebook Ads

37 lectures
Facebook Ads Explained
01:34
Getting Started
13:42
Campaign Setup
06:50
Ads Structure
06:34
Advantage Campaign Budget
07:36
Ad Campaign Setup
5 questions
Install Meta Pixel
15:29
Optimisation & Delivery
07:27
Audience
11:48
Placements
04:34
Ad Set Setup
3 questions
Create DCT Ad
13:21
Verify Instagram Account
01:13
Add 2 Primary Texts + Headlines
10:14
Review & Publish
09:00
Ad Creative Setup
3 questions
Important Stats
11:33
Extract Winning Ads
07:39
DCT with Winners
09:11
Winning Ads
9 questions
Strategies Overview
08:13
Problem & Solution
04:06
Them VS Us
03:39
Statistics
03:32
Testimonials
05:29
Features Point-Out
03:57
Benefits Overlay
02:35
Founder's Story
05:19
Unboxing
03:47
Before & After
03:12
3 Reasons Why
03:16
Ad Creative Strategies
4 questions
Ads Manager Overview
22:40
Columns
18:44
Audiences
10:16
Banned Ads/Accounts
12:18
Ads Manager
8 questions

Facebook Marketing

7 lectures
Facebook Marketing Explained
04:59
Facebook Profile VS Page
05:11
Optimize Facebook Page
10:46
Build a Community
10:36
10 Post Strategies
13:17
6 Strategies to Increase Reach
09:43
Facebook Marketing
5 questions

Instagram Marketing

35 lectures
Instagram Marketing Explained
02:35
Instagram Marketing FAQ
00:38
Switch to Business Account
06:35
Optimize Profile
07:37
Account Growth
2 questions
Create Valuable Content
09:03
User Generated Content
10:09
Hashtags
11:59
Tags
05:39
Geotag
04:09
Mentions
02:43
Content Creation
6 questions
Reels Explained
06:26
Reels Algorithm Explained
04:52
Reels Features
07:26
10 Reels Strategies
15:46
Reels
3 questions
Posts Explained
08:45
Post Algorithm Explained
03:44
Post Templates
08:02
10 Post Strategies
18:15
Posts
3 questions
Stories Explained
02:56
10 Story Strategies
11:48
Highlights Explained
06:24
Highlight Icons
03:44
10 Highlight Strategies
15:48
Stories
4 questions
Live Explained
08:43
5 Live Strategies
07:16
Live
2 questions
Boost Post
09:00
Ads
2 questions
Analytics & Insights
06:38
Analyze Results
2 questions

YouTube Marketing

39 lectures
YouTube Marketing Explained
02:01
About Page
10:52
Channel Banner
17:38
Channel
2 questions
Never Run Out of Video Ideas for YouTube
04:18
Find Video Ideas
11:03
Plan Your Video
10:42
YouTube Shorts
05:05
Recording Styles
02:17
Gear Setup
02:43
OBS Setup
11:01
Setup
6 questions
Become Confident on Camera
04:17
How to Record Yourself
03:12
Live Recording Session
07:19
After Editing Results
01:23
Record
2 questions
Import Your Video
03:32
The 6 Basic Keys
03:52
The 3 Speed Keys
02:52
The 2 Detail Keys
02:36
Live Editing Session
15:06
Add Name Tags
09:47
Add Music
09:46
Export it
05:48
Back it Up
02:19
Edit
9 questions
Upload & Optimize Video
10:12
Thumbnail
09:19
End Screen
08:01
Cards
07:56
Upload
4 questions
Get Your First 100 Subscribers
07:16
Make Money with a Small YouTube Channel
04:22
Write the Perfect YouTube Script
03:16
Film 10 Videos Per Week
07:03
3 Tips to Sell Anything with Video
04:58
Grow Your YouTube Channel from Zero
11:30
How we got 10 Million views on YouTube in 1 year
03:47

YouTube Ads

20 lectures
Why Use Video Ads?
06:02
Connect Google Ads & YouTube
04:34
Starting Our Video Ad Campaign
02:42
Video Ad Formats
17:44
Bidding Strategy
05:20
Delivery Method
06:09
Networks
08:06
Inventory Type
07:46
Excluded Contents, Types & Labels
04:52
Selective Optimisation
06:16
Frequency Capping
09:06
YouTube Keywords
08:57
Topics
04:12
Placements
07:01
Bidding
04:19
Set Up Video Ad
08:55
Companion Banner
12:42
Discovery Ad
05:43
Improve Profits Strategy
06:42
Final Words
02:30

Pinterest Marketing

13 lectures
Why Use Pinterest
11:04
Create a Business Profile
03:18
Model Influencers
04:29
Profile SEO
09:20
Claim Website
04:09
Create a Design - Board - Pin
08:27
Get Targeted Followers
03:25
Collect Pins and Boards
04:47
Why Pinterest Ads Work
03:39
Set Campaign
07:05
Set Ad Group
14:29
Set Ad Pin
03:44
Pinterest Marketing Assignment
00:19

LinkedIn Marketing

15 lectures
Leads Hack Tool
04:56
Optimize Profile
13:11
Why Use a Background Image
04:21
Design a Background Image
09:09
Add Information
05:14
Connect With People
07:03
Growth Hack Tool
03:52
Write an Article
04:28
Export Connections Information
02:31
Company Page
06:25
Advertising on LinkedIn
07:14
Set Content & Audience
11:35
Set Budget & Schedule
08:16
$50 Free LinkedIn Ad Credits
00:20
LinkedIn Marketing Assignment
00:24

Quora Marketing

13 lectures
Quora Introduction
00:36
Get Sales - Leads - Traffic
04:01
Content Ideas
04:51
Create Account
01:56
Optimize Profile
04:37
Company Page
03:57
Build a Question List
06:42
Promote Answers
03:31
Optimize Answers
09:32
Set Campaign
05:03
Set Ad Set
09:14
Create Ad & Dashboard
08:37
Quora Marketing Assignment
00:14

Twitter Marketing

15 lectures
Find Customers
06:20
Create Account
03:35
Profile Image - Bio - Link
09:35
Header Photo
07:00
Follow Top Influencers
05:08
Hashtags
04:05
How to Get Followers
04:45
How to Communicate
09:32
Create a Poll
07:12
Get More Retweets
06:13
Analytics
07:39
Set Campaign
07:27
Set Ad Group
14:46
Dashboard
03:54
Twitter Marketing Assignment
00:20

Content Marketing Machine

10 lectures
The Big Secret
01:27
The Content That Goes on 7 Platforms
05:30
YouTube Content
02:21
Website Content
06:56
Quora Content
03:42
Twitter Content
01:57
Instagram Content
05:01
Facebook Content
02:50
Pinterest Content
05:41
Content Marketing Machine Assignment
00:20

PROFESSIONAL

1 lectures
Marketing Professional Explained
00:53

Freelance

24 lectures
Freelance on UpWork Introduction
02:26
How to Get Approved
05:56
Create a Specialized Profile
06:02
Importance of Profile Photo
02:56
Profile Title Keywords
03:27
Choose a Profile Rate
02:59
Write Your Profile Overview
06:46
Use an Intro Video
02:49
Set Availability
01:49
Set Languages
03:45
Add Education
01:45
Work History
03:30
Create Your Portfolio
06:51
Select Skills & Expertise
02:49
Pre-packaged Projects
02:38
Testimonials
03:08
Certifications & Employment History
05:52
Get Paid & Tax Information
04:55
Find Qualified Jobs
08:13
Submit a Proposal
09:35
Write a Cover Letter
12:03
Proposal From Client's Perspective
06:20
Badge Criteria
03:34
Thank You!
01:23

WordPress Masterclass

142 lectures
WordPress Website Introduction
03:05
How to Use This Course
05:08
WordPress FAQ
00:55
Install WordPress Using Bluehost
07:58
Logging In
02:29
Navigating WordPress
08:54
Installing a WordPress Theme
09:12
Required Theme Plugins
01:53
Getting Started Assignment
00:18
Set Your Website Title
03:02
Set Your Home Page
06:48
Pages & Posts Editor: Introduction (Gutenberg)
13:13
Pages & Posts Editor: Blocks
12:52
Edit Your Home Page
10:57
Design Resources
06:34
Set Your Custom Menu
16:33
Publish Your Website
01:42
Write a Post
11:05
Customize Video Posts
06:49
Categories & Tags
10:51
Post Settings & Blog Design
09:28
Sidebar Design
19:03
Change Your Site Icon
06:46
Customize Your Footer
04:36
Make Your Website Mobile Friendly
04:14
Dashboard Cleanup
06:21
Building Your First Website Assignment
00:20
Plugins Introduction
05:02
How to Use Plugins
08:16
Backup Your Website
11:39
Secure Your Website
09:12
Website Analytics
08:28
Speed Up Your Website
09:15
Improve Search Rankings: Setup
13:03
Google Search Console
05:58
Improve Search Rankings: Posts
08:38
Block Spam
08:14
Contact Form
12:17
Track & Shorten Links
09:38
Email Opt-In: Business Email
14:41
Email Opt-In: Setup
10:44
Email Opt-In: Forms & Emails
19:30
Image Optimization & Compression
06:48
Plugins Assignment
00:44
Privacy Policy & GDPR
12:16
Create a Privacy Policy Page
09:33
Make Your Plugins GDPR Compliant
08:08
Cookie Consent
06:53
Add a Terms and Conditions Page
07:41
Privacy Policy & Terms of Service Assignment
00:23
Introduction Making Your Website Professional
05:30
Create Your Logo
12:41
Match Logo Into Favicon
08:29
Tailor Your Website
20:11
Copy Success
14:19
Start Here Page
13:51
Resources Page
12:46
Affiliate Marketing Links
16:24
Commenting System
13:36
Making Your Website Professional
00:23
Introduction Designing With Elementor
08:22
Elementor Settings
14:00
Home Page Pre-Design
07:34
Dashboard & Functions
15:23
Set Global Values: Fonts
09:53
Match Your Menu & Footer Fonts
05:24
Set Global Values: Colors
09:49
Match Your Menu & Footer Colors
09:05
Anatomy of Sections
08:31
Designing With Elementor Assignment
00:23
Home Page Design Background Part 1
10:54
Home Page Design Background Part 2
13:24
Title
16:11
Description
08:47
CTA Button
17:20
Social Proof
19:35
Email Opt-In Version 1 Part 1
11:36
Email Opt-In Version 1 Part 2
10:04
Email Opt-In Version 2
11:57
Showcase Section Part 1
18:41
Showcase Section Part 2
11:32
Scrolling Menu
14:00
Home Page Design Analysis
08:28
Elementor Home Page Design Assignment
00:32
Introduction: UI vs UX vs CX
08:26
Speed Test Your Website
07:35
Image Loading Speed
17:09
PNG to JPG Conversion
10:01
Eliminate Rendering-blocking JavaScript & CSS
10:48
Reduce Server Response Time
11:36
SSL & SiteLock CDN
05:23
SSL & CDN Compatibility
06:15
Cloudflare CDN
10:22
Home & Site URL Corrections
04:03
Leverage Browser Caching
09:41
Further Optimizations
13:09
Support
03:22
Mobile Design UX
08:19
Mobile Design UI
13:39
Tablet Design UX
07:39
Tablet Design UI
07:59
Optimizations Assignment
00:36
Design: Start Here Page - Template Editing
18:48
Design: Start Here Page - Adding Content
14:54
Design: Start Here Page - Templating Your Content
14:29
Design: Courses Page - ATF
13:59
Design: Courses Page - Column Design
12:33
Design: Courses Page - Column Template
07:48
Design: About Page
12:48
Design: Resources Page
13:38
Design: Resources Page Part 2
09:44
Design: Contact Page
06:40
After Designing
07:48
Elementor Templates & Customizations Assignment
00:27
WooCommerce Introduction
04:34
WooCommerce Basic Setup
07:48
Create a Simple Product
19:50
Remove the Sidebar
06:01
Create a Variable Product
14:40
Create a Service Product
12:10
Create a Digital Product
06:43
Create an Affiliate Product
04:54
Create a Grouped Product
09:03
Customize Shop Page
11:56
WooCommerce Settings
18:14
Add Taxes
20:18
Add Shipping
15:20
Add Payment Methods
06:01
Create a Coupon Code
09:01
Add Images to Categories
02:57
Fulfill Orders
06:27
WooCommerce Assignment
00:34
Blogging Introduction
08:18
Monetize With Ads
07:53
Google AdSense
10:32
Set Up Google AdSense
06:51
Set Up Auto Ads
09:52
Disappearing Ads Fix
00:29
Trending vs Evergreen Content
09:50
Guest Blogging
09:46
30 Blog Post Templates (With 120 Examples)
09:54
Blogging Assignment
00:20

SEO Masterclass

32 lectures
Why 91% Don't Get Traffic
04:42
What Is SEO
04:09
Before Doing SEO
04:11
Keywords
05:47
Black Hat SEO vs White Hat SEO
05:48
On Page & Off Page SEO
04:59
SEO Ranking Factors
09:33
Google RankBrain
06:47
Dwell Time
03:58
Do Your Know The SEO System?
3 questions
Keyword Research Explained
05:19
Different Types Of Keywords
03:58
Find Searched Keywords
11:19
Keyword Research Assignment
00:12
Find Keywords to Rank For
08:04
Get Content Ideas
09:24
Get Video Content Ideas
07:37
Spy On Competitors SEO
09:04
Content Ideas Assignment
00:13
Page Title SEO
04:39
On Page SEO That Works
08:06
Write Clickable Titles
12:26
Meta Description
06:53
Using Subheads
07:00
Related Keywords
04:31
Long Content
06:18
Update Your Content
03:42
Internal Links
04:42
Content Writing Assignment
00:13
Backlinks Explained
04:36
The Skyscraper Technique
05:48
Backlinks Assignment
00:10

Bonus Lecture

1 lectures
Bonus Lecture
00:36

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