Mô tả

Join 500,000+ students in the best-selling digital marketing course on Udemy!

With over 20 hours of training, quizzes, and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more!

Learn By Doing

The course is hugely interactive with projects, checklists & actionable lectures built into every section.

Learn step by step how to market a business online from scratch across all the major marketing channels.

Follow the steps on-screen to get results at work, for your own business, or for your digital marketing clients.

12 Courses in 1

Covering 12 major online marketing topics and comprising 20+ hours of clear-cut lectures & practice activities - this course is "incredible value for money!" as one student said.

We'll cover:

  1. Market Research. Ask 3 simple questions to validate your business idea.

  2. WordPress. Build a world-class website in 1 hour without any coding.

  3. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.

  4. Copywriting. Write sales pages that make the cash register ring!

  5. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.

  6. YouTube Marketing. Drive traffic & sales with simple "how to" videos.

  7. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).

  8. Linkedin Marketing. Go viral on Linkedin and 400x your connections.

  9. App Marketing. Discover 43 Ways To Promote Your App.

  10. Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.

  11. Facebook Ads. Make money with Facebook Ads without spending a fortune.

  12. Google Analytics. Improve your marketing with Google Analytics data.

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

All the strategies, tips, and tools recommended are either free or very cost-effective.

You'll Also Get:

  • Lifetime Access to course updates

  • Fast & Friendly Support in the Q&A section

  • Udemy Certificate of Completion Ready for Download

Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

This course comes with a 30-day money-back guarantee - so there's no risk to getting started.

Go ahead and hit the "take this course" button to start growing a business online today!

Bạn sẽ học được gì

Grow a Business Online From Scratch

Make Money as an Affiliate Marketer

Get Hired as a Digital Marketing Expert

Work From Home as a Freelance Marketer

Yêu cầu

  • No experience required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Nội dung khoá học

19 sections

Introduction

6 lectures
Course Overview
02:21
4 Best Free Digital Marketing Tools to Go Viral
09:14
Course Resources
00:02
FAQ's
01:02
Tip to Finish the Course in Half the Time
00:12
Digital Marketing Demystified in 5 Mins!
04:52

Market Research

6 lectures
Market Research Intro
02:04
How to Find a Hungry-to-Buy Audience with 3 Simple Questions
06:25
How to Get Responses to Your Survey
10:10
How to Analyse Your Survey Results
08:20
How to Get Valuable Feedback Without Sending a Survey
09:03
Market Research - Assignment
00:07

Make a Website

8 lectures
Why Use Wordpress vs. Wix, Weebly etc?
04:27
WordPress.com vs.WordPress.org
01:25
How to Make a Website in 10 Mins - Simple & Easy!
09:44
How to Set Up Your Business Email in 5 Mins
04:22
How to Add Your Domain Email to Gmail
12:02
How to Activate Your Free SSL Certificate in 1 Click!
04:26
How to Verify WHOIS Information [IMPORTANT]
00:17
Assignment - Set Up a Website
00:27

Email Marketing

8 lectures
Why Market Your Business with Email?
04:41
How to Create a Mailchimp Account for FREE
02:38
SOLVED: Can I just use GMAIL to send emails instead of Mailchimp?
00:30
How to Add Opt-Ins & Pop Ups to Your Website for Free
11:18
How to Write Email Subject Lines That Get Opened
08:17
How to Create a Email Campaign with Mailchimp
11:31
Email Marketing Analytics
06:08
Assignment - Email Marketing
00:17

Copywriting

8 lectures
How to Write Faster with Artificial Intelligence
01:42
What is Copywriting?
00:24
The “AIDA” Formula
05:28
11 Tips for Writing Magnetic Headlines
09:17
How to Flip Features Into Benefits
04:06
5 Tips to Create an Irresistible Call to Action (CTA)
07:45
How to Write Like Your Customers Talk
02:24
Assignment - Copywriting
00:18

Search Engine Optimization (SEO)

25 lectures
Introduction to SEO
02:31
An Overview of SEO
11:23
5 SEO Metrics to Measure SEO Performance
07:22
How to SEO Optimise Your Homepage
08:43
How to Add Your Website to Google Search Console
04:28
How to Improve Website Performance & Speed
03:41
How to Take the Google Mobile Friendly Test
02:38
How to Do Keyword Research: Steps & Strategy
06:43
How to Quickly Brainstorm 1000's of Keyword Ideas
15:44
How to Narrow Down Your Keyword List (Updated)
11:12
How to Assess Keyword Competition & Choose Target Keywords
06:16
How to Write Title Tags Search Engines Love
10:26
How to Skyrocket Clickthrough Rate with Meta Descriptions
03:27
How to Appear in the Google Image Search Results
05:20
Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
05:43
The Types of Backlinks That Really Matter and How to Get Them
09:24
How to Maximise Links for Your SEO Campaigns
03:48
How to Create Content That Generates Links & Social Shares on Autopilot
10:58
How to Leverage Authority Websites and Top of the Search Results
04:31
The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships
06:23
Student Q&A #1
15:04
Student Q&A #2
15:15
Local SEO: How to Rank Your Local Business in Google
23:18
Assignment - SEO
01:39
Quiz - SEO
2 questions

YouTube Marketing

19 lectures
YouTube Marketing Overview
00:47
How to Create a YouTube Channel (Personal or Brand)
03:50
The Best YouTube Tool Ever Made
00:42
How to Increase YouTube Subscribers by 400%
01:31
YouTube Marketing - 3 Simple Strategies
06:27
Video Gear - What I Use
00:44
How To Record and Edit Your First YouTube Video
03:54
How to Find Video Ideas with Competitor Analysis
06:39
How To Find Video Ideas With Keyword Research
04:12
How To Rank Videos Higher With YouTube SEO
03:33
How to Add Custom Thumbnails To Get More Views
02:22
How to Make Eye-Catching Thumbnails for FREE
07:20
How to Make a YouTube Banner for Free
03:37
How To Add YouTube Cards To Get More Views
02:17
How to Add YouTube End Screens to Get More Views
02:59
How to Use YouTube Comments to Get More Views
03:23
How To Monetize Your YouTube Channel
03:39
How to Use YouTube Analytics to Get More Views
07:53
Assignment - YouTube Marketing
00:13

Facebook Marketing

15 lectures
Why Market Your Business on Facebook?
07:12
Facebook Page Setup
03:18
Facebook Icon & Cover Image
02:19
Facebook - What to Post?
06:21
8 Tactics To Get Your First Page Likes
10:46
Secret Way to Boost Page Likes
04:57
Facebook Competitions / Contests
05:47
Facebook Groups
05:14
Facebook Live
05:02
Manage Multiple Facebook Pages
02:57
Facebook Comments & Reviews
07:28
Update: Facebook Reviews are Now Recommendations
00:34
Facebook Insights
13:37
Solved: What's the difference between like/follows, fans/followers?
00:42
Assignment - Facebook Marketing
00:13

Twitter Marketing

15 lectures
Twitter Marketing - What You Will Learn?
00:46
Twitter Profile Setup
02:52
Twitter Accounts to Follow
04:23
Twitter Profile Optimisation
08:51
Twitter Features
08:16
Twitter - What to Post?
11:46
Twitter Followers
04:04
Twitter Hashtags
03:26
Twitter Polls
05:44
Pinned Tweets
03:22
Twitter Customer Acquisition
06:39
Twitter @Mention Influencers
05:51
Twitter on Your Website
02:36
Twitter Analytics
05:54
Assignment - Twitter Marketing
00:14

Quora Marketing

12 lectures
Why Market Your Business on Quora?
01:20
Quora Marketing Strategy
05:22
Quora Account Setup
02:05
Quora Account Optimisation
03:22
Build a List of Questions to Answer
06:44
Solved: Why is Quora hiding the question stats field?
00:07
Format Your Answers for Maximum Clicks
08:35
Quora Promotion
03:11
Find Blog Post Ideas with Quora
04:47
Quora Business Page Setup
03:28
Quora Analytics
05:59
Assignment - Quora Marketing
00:14

Google AdWords / Ads

11 lectures
Why Market Your Business with Google Ads?
05:47
How Google Ads Works
08:06
Analyze Your PPC Competition
06:26
Google Ads Account Setup
01:06
Select the Right Campaign Type
04:29
Target Your Audience
04:07
Determine Bids & Budgets
04:24
Advanced Campaign Settings
03:48
Choose Profitable Keywords
13:59
Write Ads That Grab Attention
05:42
Assignment - Google Ads
00:17

Google Analytics

29 lectures
Introduction
01:58
Google Analytics Glossary - Top 50 Terms
04:07
Google Analytics Overview
06:35
Google Analytics Demo Account
00:34
How to Set Up Google Analytics & Install the Tracking Code On Your Website
05:41
Update: How to Setup & Install Google Analytics 4 + Workaround
05:55
How Google Analytics Works
04:57
How to Add Backup Views
03:05
How to Add Filters to Reporting Views
02:39
How to Set Up Goals in Google Analytics
06:07
How to Set Up Ecommerce Tracking in Google Analytics
04:09
Main Tools for Analysis
10:59
How to Analyse Real Time Reports
04:01
How to Analyze Audience Reports
09:25
How to Analyze Acquisition Reports
06:25
How to Analyze Behaviour Reports
05:09
How to Analyse with Segments
04:39
How to Track Marketing Campaigns with Campaign Tagging
03:34
Campaign Tagging Example
00:12
How to Use Benchmarking Reports to Grow a Business
09:51
How to Set Up Custom Dashboards for In-Depth Analysis
06:02
How to Set Up Event Tracking in Google Analytics
06:50
Goal Value: Rule of Thumb for Assigning Dollar Amounts
00:34
How to Set Up Custom Alerts For Traffic Spikes/Drops
03:15
How to Remove Spam Traffic from Google Analytics
02:41
Use Machine Learning to Understand Your Data (Analytics Intelligence)
06:50
How to Manage Multiple Google Analytics Accounts
01:54
How to Link Google Adwords to Google Analytics
01:39
Assignment - Google Analytics
00:17

Instagram Marketing

14 lectures
Instagram Business Account Setup
01:55
Follow These Instagram Accounts
05:32
Instagram Profile Image
07:29
Instagram Bio
06:06
Instagram Content Creation
06:21
Instagram Reposting
05:11
Instagram Followers Hack
06:08
Instagram Hashtags
07:00
Instagram Stories
07:38
Instagram @Mention Influencers
07:39
Instagram Spam
03:49
Instagram Analytics
04:06
Shopping on Instagram (New Feature)
03:04
Next Steps
00:15

Pinterest Marketing

10 lectures
Why Market Your Business on Pinterest?
11:02
Pinterest Account Setup
01:52
Pinterest Accounts to Follow
05:05
Pinterest Account Optimisation
07:56
Pinterest Account Verification
03:16
Pinterest Boards
11:33
Pinterest Followers
02:18
Pinterest Chrome Extension (Free)
03:38
Pinterest Graphics
05:41
Next Steps
00:14

LinkedIn Marketing

9 lectures
Linkedin Account Setup & Optimisation
17:03
Linkedin Connections Hack
04:24
Linkedin InMail Hack
02:40
Linkedin Viral Posts
04:45
Linkedin Blog Traffic
06:27
Linkedin Groups
04:44
Linkedin Company Page Setup
08:24
Linkedin Ad Credits ($50 Free)
01:34
Next Steps
00:13

Facebook Ads

45 lectures
7 Keys to Facebook Advertising Success
17:32
Facebook Success Stories
18:28
How to Set Up An Advertising Account
06:27
Boost Posts vs. Ads Create Tool vs. Power Editor - Updated
07:42
Key Ad Policies (Facebook & Instagram)
06:30
Facebook Ad Structure
02:04
Create Your First Ad - Choose a Campaign Objective
08:02
Targeting by Location & Demographics
10:51
Targeting By Interests
05:54
Targeting By Behaviours & Connection
03:32
Ad Placements
03:40
Budgets
08:24
Ad Creative
06:35
Tips to Write a Winning Ad
08:25
Place Ad Order
01:59
Key Advertising Terms
02:57
Ad Reporting
04:41
How to View Your Billing Summary
01:15
Facebook Pixel
11:46
How to Install the Facebook Pixel for Apps
00:24
Website Custom Audiences
05:38
Email List Custom Audience
06:12
Page Engagement Custom Audiences
04:14
Video Views Custom Audience
06:30
Lookalike Audiences
05:38
Page Likes With Custom Audiences
10:00
Video Ads
11:35
Lead Ads
13:01
Instagram Ads
08:49
Dynamic Ads For Ecommerce
09:52
Collection Ads for Ecommerce
12:35
Canvas Ads
08:00
Offer Claim Ads
09:29
Local Awareness Ads - Updated
14:09
Event Response Ads
09:41
Power Editor
06:18
Easy Split Testing with Power Editor
03:51
Bulk Manage with Power Editor
06:49
Business Manager
08:05
Solved: Do I need to use Business Manager?
00:51
Business Manager - Roles & Permissions
04:52
Custom Conversions and Standard Events
06:58
Facebook Marketing Partners (FMP's)
08:43
How to Start a Facebook Ads Business
12:07
Next Steps
00:14

App Marketing

4 lectures
App Store Market Research
06:35
43 Ways To Promote Your App
02:13
Facebook Ads : App Install & Enggagement Ads
09:08
Google Ads : App Install & Engagement Ads
02:12

Old Content

1 lectures
Access Old Content
00:09

Conclusion

3 lectures
You've Done It! ...12 Key Takeaways from This Course
21:37
How to Get Your Certificate of Completion
00:15
BONUS Lecture
00:25

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