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Digital Marketing
The Ultimate Digital Marketing Course 2023: 11 Courses in 1

The Ultimate Digital Marketing Course 2023: 11 Courses in 1

Loại khoá học: Marketing

Learn market research, website creation, copywriting, SEO, Google ads, Facebook ads, email marketing, Twitter ads + more

image
50.000 VND
1.899.000 VND
Đầy Đủ Bài Giảng
Học Online Tiện Lợi
Kích Hoạt Nhanh 2-5 Phút
Thanh toán tự động
Được phép tải xuống

Tổng quan

Nội dung khoá học

Đánh giá

Mô tả

Learn Digital Marketing from the UK’s Award Winning Digital Marketing Agency Owner Joshua George!

I’ll be revealing the exact Digital Marketing blueprints and strategies that we use ourself at the agency, to generate several hundreds thousands of dollars in revenue EVERY single year for our clients.

These are all tried and tested strategies that are proven to actually work in the real world.

I won’t just be showing you the theory behind these strategies, I’ll also be showing you how you can implement ALL of them in real-time ensuring everything you learn is super actionable!

11 Courses in 1

What you'll learn by taking this course:

  1. Market Research - Learn how to identify what products and services people desperately need and will pay money for.


  2. Website Creation - Learn you how to build a professional website (without having to touch any code).


  3. Email Marketing - Learn how to build an email list and send out email marketing campaigns from scratch.


  4. Copywriting - Learn how to write effective sales copy and grow your business and career.


  5. SEO (Search Engine Optimisation) - Learn how to get any website onto page 1 of Google organically and generate an influx of free traffic.


  6. Google Ads - Learn how to set up and run profitable Google Ad campaigns that generate your business revenue.


  7. Facebook Marketing - Learn the best strategies that you can use to skyrocket your businesses growth on Facebook.


  8. Facebook Ads - Learn how to make money with Facebooks Ad platform without having to spend a fortune on ads.


  9. Twitter Marketing - Master the most effective strategies you can use to promote your business on Twitter.


  10. Twitter Ads - Become a Twitter marketing pro and learn how to set up and create profitable Twitter Ad campaigns from the ground up.


  11. Cold Emailing - Learn how you to get infront of your target audience, provide value and start to generate interest in your products/ services almost instantly.


At the end of the course, you'll be able to Implement marketing strategies across some of the biggest online marketing channels out there!

Most of the tools and strategies I recommend and teach you to use are completely free or come with free trials.

There's even more!

You'll Also Get:

✔  Lifetime Access to course updates

✔  Fast & Friendly Support in the Q&A section

✔  Udemy Certificate of Completion Ready for Download


MONEY-BACK GUARANTEE

Before we go any further, let us just say, I don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!

This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.

Digital Marketing is by far one of the most important and impactful skills you can learn in this digital age, the future truly is digital.

Invest in yourself today and never look back!

Enrol now.


Bạn sẽ học được gì

Learn Digital Marketing from the UK's Award Winning Digital Marketing Agency Owner

How to carry out market research along with the 3 question survey that will position you for success

How to build a website from scratch (without any coding skills)

How to write effective sales copy & grow your business & career

SEO - How to get any website onto page 1 of Google organically and generates tons of free traffic

Create, Develop and Optimize Your Own Profitable Google Ads Campaigns

Learn how to grow your very own email list and create revenue driving email marketing campaigns

Master Facebook Ads and connect with new audiences and lower your ad costs

Become a Twitter marketing pro, learn how to set up and create profitable twitter ad campaigns from scratch

Learn how to use effective cold email strategies to get your offer infront of key decision makers

Yêu cầu

  • NO digital marketing experience is required!

Nội dung khoá học

15 sections

Introduction

2 lectures
Introduction
03:57
Start Here: Read Me Before You Start
00:13

What To Expect From This Course

2 lectures
Digital Marketing Doesn't Have To Be Hard
00:44
How Digital Marketing Works - High Level Overview
04:48

Market Research - Understand Who You're Targeting

8 lectures
What We're Going To Cover In This Section
01:03
Why Is Market Research Important
02:14
The 3 Question Survey That Positions You For Success
04:07
How To Promote Your Survey And Get Responses
06:18
How To Review The Data
07:31
For Those Who Do Not Want To Send Out Surveys
04:28
End Of Section - Actionable Challenge
00:13
Market Research - Word Track
22:10

Website Creation - How To Make Your Own Website

9 lectures
What We're Going To Cover In This Section
01:07
What Is A CMS & Which One Should You Use
04:02
WordPress.com vs. WordPress.org
01:52
How To Get A Free Domain & Set Up Hosting
10:37
How To Install A Theme
13:12
How To Install A SSL Certificate
04:30
How To Get A Business Email For Free
04:43
End Of Section - Actionable Challenge
00:34
Website Creation - Word Track
34:36

Copywriting

11 lectures
What We're Going To Cover In This Section
01:15
What Is Copywriting
02:18
Tools To Help You Become A Better Copy Writer
00:34
What Are Power Words & How To Use Them
07:11
How To Master WIIFM (What's In It For Me)
13:06
Focus on Benefits, Not Features
10:33
How To Write Conversational Copy
05:16
The AIDA Formula - Structure Your Copy Like A Pro
07:10
How To Write Powerful CTAs That Convert
08:46
End Of Section - Actionable Challenge
00:31
Copywriting - Word Track
45:04

Search Engine Optimisation (SEO)

36 lectures
What We're Going To Cover In This Section
02:01
The Typical SEO Campaign Workflow
03:01
What Is SEO
01:25
The Two Elements That Make Up An SEO Campaign
01:09
What Is A Keyword + Understanding The Intent Behind It
02:12
Short Tail Vs Long Tail Keywords
02:00
A Free Alternative You Can Use For Keyword Research
04:45
How To Access The Free Tool (Google Keyword Planner)
00:29
How To Find Out What Keywords Your Website Already Appears For
08:12
Semrush Free Version
00:30
Another Free Tool You Can Use For Keyword Research
00:36
How To Determine Keyword Difficulty
06:10
How To Find Additional Keywords For Your Website
11:08
The Importance Of Keeping Your Keywords Organised
03:23
The Importance Of Content In SEO
01:10
Content Generation Ideas - Industry Related Blogs
01:31
What To Avoid When Creating Content
01:45
What Is Onpage SEO?
01:32
The 3 Kings Every Website Has
00:44
Optimizing For The First King
03:26
Optimizing For The Second King
06:01
Optimizing For The Third King
04:50
What Is A Backlink And Why Are They important
02:44
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
03:07
How To Find Out What Backlinks Your Website Already Has
04:16
How To Determine What Makes A Good Backlink
06:57
Link Building Strategy 01 - Guest Posting
14:34
Guest Posting Update
01:45
How To Set Up Google Search Console
02:18
How To Set Up Google Analytics
05:28
What Is Schema Mark Up And How To Add It To Your Website
06:05
What Is User Experience (UX) & How To Improve Your Websites UX
05:12
How To Track Your Rankings
08:27
How Long Does It Take To See Results
02:29
End Of Section - Actionable Challenge
00:34
Search Engine Optimisation (SEO) - Word Track
01:44:58

Google Ads (Formerly Google Adwords)

35 lectures
What We're Going To Cover In This Section
01:42
What is Google Ads?
03:58
Where do Google ads appear? Search Network vs Display Network
04:46
Google Account Hierarchy
04:02
Setting Up Your First Google Ads Account
05:44
Location Targeting
06:00
Budgets and Selecting Your Bidding Strategy
02:29
Set Up Billing
06:01
What Is A Keyword & Understanding The Intent Behind One
03:34
How To Find Keywords To Target - Related Website URL
06:36
How To Find Keywords To Target - Keyword Planner
05:22
How To Organise Your Keywords By Themes
11:47
Everything You Need To Know About Keyword Match Types
07:35
How To Add Match Types To Your Keywords Like A Pro
08:27
The Importance Of Negative Keywords & How To Add Them To Your Account
07:34
Best Practices for Writing Killer Ad Text
07:04
How To Create Your First Google Ad
15:07
Target CPA
04:19
Maximize Clicks
02:48
Manual CPC & Enhanced CPC
05:11
Understanding Quality Score
07:14
The 4 Components That Make Up Quality Score
07:36
Understanding Ad Rank and How It Is Calculated
05:35
What Are Ad Extensions & The Benefits Of Using Them
04:13
The Different Types Of Ad Extensions You Can Use
06:03
How To Add Sitelink Extensions To Your Ads
06:12
How To Add Callout Extensions To Your Ads
03:35
Understanding The Basics Of Conversion Tracking & Its Benefits
03:24
The Two Main Types Of Conversions You Can Use
07:41
How To Set Up Conversion Tracking For Form Submissions
14:49
How To Set Up Conversion Tracking For Phone Calls
11:58
Optimising Your Ads Based On Keyword Data
07:30
Optimising Your Ads Based On Ad Data
02:50
End Of Section- Actionable Challenge
00:35
Google Ads - Word Track
02:58:16

Email Marketing

11 lectures
What We're Going To Cover In This Section
01:34
What Is Email Marketing and Why Is It Important?
05:03
How To Set Up A Mailchimp Account For FREE
03:31
Why You Should Use Mailchimp Over Gmail
00:43
Everything You Need To Know About Lead Magnets
07:04
How To Create A Lead Magnet For Free & Add It To Your Website
14:13
9 Strategies To Create An Effective Email Subject Lines
11:05
How To Create An Email Campaign In MailChimp
14:22
How To Review The Data From Your Email Campaign
10:56
End Of Section - Actionable Challenge
00:20
Email Marketing - Word Track
58:19

Facebook Marketing

12 lectures
What We're Going To Cover In This Section
01:24
Why You Should Use Facebook To Market Your Business
08:57
How To Create A Facebook Page
09:06
How To Create A Facebook Profile Image
08:05
How To Design A Facebook Cover Image
12:28
How To Update Your Pages Info And Preferences
02:50
What To Post About On Your Facebook Page
10:47
How To Promote Your Page And Get Likes & Engagement
16:50
What Is The Difference Between Likes and Followers
01:36
Facebook Insights - Learn Who Your Audience Are
08:09
End Of Section- Actionable Challenge
00:17
Facebook Marketing - Word Track
01:12:00

Facebook Ads

32 lectures
What We're Going To Cover In This Section
02:43
How Powerful Are Facebook Ads?
16:59
How Do Facebook Ads Work - The Auction
09:39
How To Set Up Your Facebook Advertising Account
05:12
Get To Grips With These Facebook Ad Policies
07:55
The 2 Options You Have When It Comes To Running Facebook Ads
11:42
Facebook Ad Structure
02:58
Creating Your First Ad - Campaign Objectives
14:23
Budget & Schedule
07:18
Audience Targeting - Location, Age & Gender
07:09
Detailed Targeting - Demographics
04:26
Detailed Targeting - Interest
05:23
Detailed Targeting - Behaviour's and Connections
04:54
Placements + Optimisation and Delivery
13:07
Facebook Ad Creatives - Best Practices
12:00
Creating Your Facebook Ad Creative
18:52
How To Set Up A Simple A/B Split Test
05:24
Glossary of Facebook Ad Terms
00:24
Analysing Your Ad Report
11:26
Everything You Need To Know About The Facebook Pixel
13:11
Facebook Pixel For Apps
00:27
Custom Audiences - Website Visitors
08:12
How To Create A Business Manager Account
09:14
Custom Audiences - Customer/ Email List
06:40
Custom Audiences - Facebook Page
05:37
Custom Audiences - Lookalike Audiences
08:13
Why You Should Consider Using Video Ad
08:34
How To Create Effective Video Ads Campaigns
20:03
How To Create Lead Ad Campaigns
30:39
Page Roles - Get Added Onto Your Clients Account
01:15
End Of Section - Actionable Challenge
00:22
Facebook Ads - Word Track
04:07:55

Twitter Marketing

15 lectures
What We're Going To Cover In This Section
01:10
Setting Up Your Twitter Profile
07:09
Who To Follow?
07:29
Twitter Profile Optimisation
16:22
Twitter Features
11:05
What To Tweet About
18:34
Twitter Likes
03:34
How To Get Twitter Followers
09:23
How To Use Hashtags Effectively
06:04
The Power Of Twitter Polls
09:08
How To Leverage Pinned Tweets & Threads
07:17
How To Acquire New Clients Through Twitter
09:48
Adding Twitter Buttons On Your Site
05:01
End Of Section - Actionable Challenge
00:14
Twitter Marketing - Word Track
01:41:08

Twitter Ads

19 lectures
What We're Going To Cover In This Section
01:23
5 Reasons Why You Should Use Twitter Ads
07:03
Twitter Ad Structure
03:04
How To Set Up Your Twitter Advertising Account
03:17
Twitter Campaign Objectives
06:19
Setting Up A Twitter Ad Campaign To Drive Website Traffic
05:26
Ad Group Details & Bid Types
04:18
Audience Demographics - Gender, Age & Location
07:40
Ad Group - Devices
05:04
Targeting Features
12:40
Placements
02:16
Twitter Ad Creative
11:10
Reviewing Your Campaign Data
07:55
Setting Up A Twitter Ad Campaign To Get More Followers
09:19
How To Set Up Twitter Conversion Tracking
13:32
Twitter Custom Audiences - Lists
06:54
Twitter Custom Audiences - Website Activity
07:50
End Of Section- Actionable Challenge
00:23
Twitter Ads - Word Track
01:45:05

Cold Emailing

43 lectures
What We're Going To Cover In This Section
02:38
Why Cold Emailing Works
02:50
How To Send Legally Compliant Emails
07:45
Paid Vs Free Solutions
02:48
TLDs
01:27
Setting Up Your Cold Email Machine
03:50
Quiz #1 - The Basics
2 questions
The Importance Of Email Deliverability
03:09
Warming Up Your Email Address
02:25
How To Improve Your Email Deliverability
06:52
Quiz #2 - Email Deliverability
4 questions
Things To Consider Before You Start Prospecting
01:24
Prospecting Using Google
11:18
Prospecting Using Online Directories
06:23
Prospecting Using Hunter
04:25
How To Find Out The Business Owners Name
04:29
How To Verify If An Email Address Is Valid
06:37
How To Outsource The Whole Prospecting Process
09:07
Prospecting Template Swipe File
00:01
Quiz #3 - Building Your Target List
4 questions
What Are You Trying To Achieve?
01:36
Creating Effective Email Subject Lines
06:27
Creating Your Email Body
10:59
The Importance Of Follow Up Emails
02:13
How To Write Effective Follow Up Emails
04:59
Real-time Walk Through Of Create A Cold Email Campaign Using Mailshake
16:13
Everything You Need To Know About Email Signatures
03:21
How To Test Your Email Deliverability
02:08
Quiz #4 - Creating Your Cold Email Campaign
5 questions
Pitfalls To Avoid
01:55
Phrases You Want To Avoid Using In Your Emails
06:12
188 Spam Words You Should Avoid Saying
00:52
Email Open Rates
01:50
Real-time Through Showing the Open & Response Rates From One Of Our Campaigns
03:57
Why You Should Split Test Your Email Campaigns
01:55
How To Split Test Your Email Campaigns
07:02
Things To Keep In Mind When Setting Up Split Tests
02:35
Split Testing Tracker Spreadsheet
00:01
Cold Email Templates - Walk Through
04:01
Proven Cold Email Templates
03:54
The Email Template That Generated My Agency 6 Figures
00:27
End Of Section- Actionable Challenge
00:21
Cold Emailing - Word Track
02:20:06

Conclusion, what next?

1 lectures
Goodbye.. conclusion
01:12

What Next?

1 lectures
Bonus Lecture
01:46

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