Mô tả

Whether you’re looking to boost your personal profile or hoping to generate revenue for your business, you’ll want to be on TikTok.

The world’s fastest growing social media platform, TikTok has around 800 million monthly active users. (Yep, it’s more popular than Instagram.) Plus, it’s the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you don’t want to shy away from.

In this course, we’ll take you from complete newbie to a bonafide TikTok pro. You’ll learn how to create a personal or business account that users will want to engage with, and how to conjure up an entertaining TikTok post. Growing your account is also on the agenda. In fact, we’ll show you how to get 10,000 followers within 30 days without using dodgy bots or buying followers. We’ll also reveal exactly how TikTok’s algorithm works, so you can ensure your efforts are seen by your target audience. And we’ll teach you the many ways you can make money from your TikTok account.

If you’re a business owner, pay special attention to our TikTok for business sections. They’ll teach you everything you need to grow your customer base, including how to create profitable ads on a modest budget.

As well as listening to us, you’ll also learn from some of TikTok’s brightest stars. See how one singer pushed his track to the top of the charts with nothing but the app. Or dive into the innovative sales strategies used by fast food companies and beauty brands.

You don’t need any kind of a following to get started with this course — just a smartphone and a desire to participate in one of the most fun forms of social media. Got both? Then get ready to grow your profile.

Your instructors:

Darius Moravcik is the Chief Marketing Officer (CMO) for Reflectly, a rapidly growing mindfulness mobile app. He's also a 2-time Udemy instructor, with over 7,000+ paying students and 300 5-star reviews.

Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 630,000 students, 39,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.

Our promise:

If you're unsatisfied with the course in any way, you can get a full refund within 30 days of purchase.

Bạn sẽ học được gì

How to grow your own TikTok account organically

How to design and scale TikTok ad campaigns

How to design content specifically for TikTok's algorithm

How to get your content discovered, even when your account is brand new

How to design a personal profile that's optimized for engagement

How to design a business profile that's optimized for engagement

How to design an aggregator profile that's optimized for engagement

How to post content in the best frequency and with the best timing

How to pick an optimized username

How to optimize your bio text and profile photo

How to get your posts seen in other countries

How to use TikTok analytics

How to get verified on TikTok

How to improve the production value of your posts

How to participate in challenges and follow trends

How the TikTok algorithm works

How to create a content plan for posts

How to handle videos that don't get seen

3 ways to monetize your TikTik account

How to grow your TikTok account if you're a business

How to setup your ad account

How to design your first TikTok ad campaign

How to tell when your ads are doing well, or when they need troubleshooting

How to scale your successful ads effectively

Yêu cầu

  • You'll need access to a smartphone

Nội dung khoá học

12 sections

Introduction

5 lectures
Course overview
00:48
Meet the instructor
00:59
Join our community on Slack!
Processing..
5 reasons to be excited about TikTok
03:36
Top 10 strategies to grow on TikTok
05:15

Setting up Your Account

23 lectures
Intro to section 2
00:29
Types of accounts
19:15
Q&A: Can I change my account type later on?
02:35
Types of content
08:30
How I picked my type of content
06:22
FOLLOW ALONG: UI walkthrough
07:16
What goes into a profile
03:26
Name vs. username
03:30
Picking your username
08:31
Q&A: Indexability and what to do if you can't get the name you want
08:42
Writing a bio
03:22
Q&A: What should I write in my bio?
06:33
Links in bio
03:01
Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?
03:26
Q&A: What should I put as my link in bio? What if I don't use it?
03:09
What you need to know about your profile picture
06:54
Getting a great profile picture or logo
14:26
Q&A: Does the profile picture even matter?
02:43
Q&A: What do I put as my profile picture if I'm a company?
01:20
FOLLOW ALONG: Creating a new account from scratch
10:05
OPTIONAL: Using an old account vs. going fresh
02:21
Outro to section 2
00:41
Section 2: Review & Recap
00:00

Pro Tips

10 lectures
Intro to section 3
00:15
TikTok Pro account & analytics
06:07
Q&A: Why getting TikTok Pro matters & how to use it
03:43
How to get your account verified
04:51
Q&A: All about being verified
04:59
Upcoming TikTok features
05:30
How to change your location
03:43
Q&A: Location hacking and the benefits of picking a location
05:39
Outro to section 3
00:43
Section 3: Review & Recap
00:00

Creating Your First Post

21 lectures
Intro to section 4
00:24
Elements of a great post
02:45
Q&A: Following trends vs. setting your own path. How do you decide?
04:53
Q&A: Where should I focus my time? Preparation vs. filming vs. editing
02:53
Video
13:24
Sounds
09:22
Effects
05:23
Titles
03:25
Q&A: Why bother with titles? Are they worth it?
04:00
Description & hashtags
08:42
Q&A: Picking hashtags, hashtag oddities, & banned terms
10:18
FOLLOW ALONG: Putting it all together
10:05
Q&A: Do we care about thumbnails & shot composition?
05:04
Q&A: Should I watermark my content?
03:40
Challenges & trends
07:28
Q&A: All about song selection
06:07
Cross-promoting your TikTok content on other platforms
01:41
Q&A: Can I make this work for my industry?
08:23
Q&A: Reasons why your post isn't getting views
12:54
Outro to section 4
00:48
Section 4: Review & Recap
00:00

Growth Tactics

17 lectures
Intro to section 5
01:26
Simple formula for growth
11:46
Q&A: How do I get over the "creativity wall"?
13:40
Everything you need to know about the TikTok algorithm
05:33
Q&A: Comments, Shares, & Likes. How much should I care?
05:48
Pro gear
08:39
Recording off TikTok
05:15
What to do when your video flops
05:03
CASE STUDY: My videos
06:44
Creating your content plan - How often should you post?
06:53
Q&A: Quality vs. quantity. What works on TikTok?
08:45
Engaging with other TikTokers
02:57
Why you should not use bots
02:30
Q&A: Should I buy followers?
03:17
Where to get inspiration for content
02:37
Outro to section 5
01:13
Section 5: Review & Recap
00:00

How to Make Money on TikTok

10 lectures
Intro to section 6
00:33
Making money with your audience
09:38
Promoting other people's products with influencer marketing
06:01
How to get an influencer gig
08:00
CASE STUDY: My RedBull deal
04:30
EXAMPLES: Influencer ad campaigns
04:00
Promoting other people's products with affiliate marketing
03:01
Affiliate marketing options
05:53
Outro to section 6
01:06
Section 6: Review & Recap
00:00

TikTok for Business

14 lectures
Intro to section 7
01:04
The business case for TikTok
07:26
Future e-commerce features
05:22
Using influencers
08:58
CASE STUDY: Old Town Road
03:42
EXAMPLE: Avani - Selling merch
02:49
EXAMPLES: Twisted & Kind Snacks - Selling your own product
04:33
EXAMPLE: Chipotle - Reposting user content
03:11
EXAMPLE: Zach King
03:02
EXAMPLE: #PMTurns40 - Campaign
02:03
EXAMPLE: Zombies, Run! - Going viral
02:35
EXAMPLE: Panda costume - Social commerce
01:49
Outro to section 7
00:48
Section 7: Review & Recap
00:00

TikTok Ads for Business

17 lectures
Intro to section 8
01:25
How to open a TikTok ads account
03:06
FOLLOW ALONG: How to open a TikTok ads account
04:29
Auction basics
07:13
Overview of the TikTok ads manager
03:32
Campaign structure
02:50
Campaign level
05:42
Ad group level: Customer targeting
08:09
Ad group level: Other settings
03:26
Ad level
05:13
FOLLOW ALONG: Creating a campaign from scratch
18:00
Evaluating performance
08:47
What to do if a campaign is working well
03:51
What to do if a campaign is not working well
02:33
Reporting
02:41
Outro to section 8
00:52
Section 8: Review & Recap
00:00

Advanced TikTok Ads for Business

11 lectures
Intro to section 9
01:06
Using micro influencers' content
06:12
The importance of scale
03:29
The 3-step process for getting content
06:23
FOLLOW ALONG: The 3-step process for getting content
14:02
Alternative ways to get content
04:35
How to spy on your competition
03:59
FOLLOW ALONG: Hiring on Fiverr
06:05
FOLLOW ALONG: Hiring on UpWork
13:51
Outro to section 9
01:16
Section 9: Review & Recap
00:00

Follow Along: Account Growth

6 lectures
Intro to section 10
00:26
FOLLOW ALONG: 1k followers
05:11
FOLLOW ALONG: 5k followers
07:05
FOLLOW ALONG: 10k followers
04:16
FOLLOW ALONG: 15k followers
03:08
FOLLOW ALONG: 25k followers
08:43

Interviews

1 lectures
Interview with Jack Morrison (@jackmorrisontv)
33:14

Bonus Section

1 lectures
Bonus Lecture
00:17

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