Mô tả

This course is being COMPLETELY updated! The first few sections have already been posted and there will be weekly updates with all new training and resources just for you. Get started knowing you're getting the latest SEO training and follow along with the steps each week. Have SEO questions? Just ask as you go!


  • Top Local SEO course on Udemy

  • Instructor available for questions

____________________________________________________________________

"Christine guides you very well thru this course. She breaks it down in sections for you so you never feel lost. The over the shoulder example from beginning to end helped me tremendously as I am mostly a visual person and like to see examples." - Luis Palacios

____________________________________________________________________

If you've been wanting to rank local business websites so you can provide local SEO services to clients, you're in the right place.

In this course I take you along so you can watch me rank a real live local business website both organically on the first page of Google and in the Google local pack.

Here you will watch as I make changes to the client's website so you will know not only the exact steps you need to take but why you should take them. We'll start by covering:

  • The exact information you should be collecting from local clients

  • The exact spreadsheet I use to track my work

  • How to maintain current rankings through a redesign process

  • How to monitor your site after a re-design

  • Checking the site's SEO health to improve rankings

After getting organized and gaining a better understanding of the website's health we'll begin the SEO process by:

  • Researching the best keywords to target

  • How to find your top competitors and see what you need to do to outrank them

  • How to set-up a demo site during the re-design process

  • How to keep Google from indexing your demo site

  • Building local pages and where to put keywords for maximum benefit

____________________________________________________________________

"Christine has put this course together logically, in a way that you can understand, and makes you feel like you're doing things the right way. I cannot say enough about the course. This is my 3rd SEO course, it's the first that I will finish." - P. Compton

____________________________________________________________________

Next we'll get into even more crucial SEO steps. We'll start off with on-page optimization which includes:

  • Several step-by-step methods for using images to improve rankings

  • Why you should be using schema, what it is and exactly how to implement it

  • How to have a fast loading website

  • How to inform Google of a newly designed website or new pages

Finally we'll look at off-site optimization which will take our SEO efforts to the next level. In these sections we'll look at:

  • The step-by-step process for ranking websites in the Google local pack

  • Why, how and where to build local citations for maximum benefit

  • How to increase local business reviews

  • The exact companies you can use to outsource local pack rankings

  • Where to find the best back link opportunities for local business websites

There are several resources for you to download and use and lots of bonus tips and tricks you can use as well.

There has never been a better time to start providing local SEO services to increase your income. If you're new to ranking local business websites, you'll be fully prepared to provide local SEO services by the end of this course.

Increase your monthly recurring income by providing local SEO services. Enroll now and I'll help you through the process.

Bạn sẽ học được gì

Rank a local business website on the first page of Google

Understand the entire local SEO process from start to finish

Identify the best, most profitable keywords for local businesses

Properly optimize a local website for maximum SEO benefit

Find and obtain high quality back links and specific local business back link opportunities

Build quality citations for fast ranking in the Google local pack

Yêu cầu

  • No previous SEO knowledge or experience is required.
  • Basic HTML knowledge is helpful but also not required.

Nội dung khoá học

18 sections

Introduction to Ranking a Local Business Website

4 lectures
Why You Should Take This Course & What You'll Be Able To Do By The End
01:24
Accessing Support & Resources from Instructor
01:45
SEO Tools
06:34
How to SAVE Money on Lots of Digital Marketing Tools
02:21

Planning & Getting Prepared

7 lectures
Section Intro: Getting Organized Before Starting The Project
00:31
Business Info to Collect + Considerations BEFORE Starting SEO
06:56
Download This Spreadsheet To Track Data And Stay Organized
8 pages
An Introduction To The Site We'll Be Ranking, The Client's Goals & Site Health
13:55
Knowing Your Target Audience & Website Goals
02:39
3+ Accounts to Set-Up BEFORE Starting SEO
03:54
Google's Local SEO Ranking Factors
07:05

Seo Audit & Keeping Current Rankings During Redesign

5 lectures
Section intro: Understanding The Health of a Website & Maintaining Rankings
00:56
How to Keep Current Search Engine Rankings During the Redesign Process
07:26
Knowing Your Back Link Profile, URL Structure and Using 301 Redirects
06:37
How to Monitor A Site After A Redesign To Watch For Any Problems
02:28
Questions to Ask To Ensure You Keep Your Current SEO Rankings
00:48

Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts

3 lectures
Introduction to Competition Analysis
00:22
How & Why To Find Your Top Online Competitors
10:49
List of Competition Analysis Tools
00:07

Keyword Research & Competition

6 lectures
Performing Proper Keyword Research to Ensure Your SEO Success
00:56
Using the 5-Step Keyword Research process
02:31
Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords
18:44
Researching Your Competitor's Keywords
03:08
Selecting Final Keywords & How Much Traffic Do You Really Need?
03:35
Determining how easily we can rank for specific keywords
07:44

Developing Website Content

4 lectures
Section intro: the importance of website content in your overall SEO
00:39
Creating a content development plan & Content writing tools and reso
07:08
What to write about
06:07
Implementing An Internal Linking Structure
04:16

Website Design & Development Plan

7 lectures
Section Intro: Designing The Website While Keeping SEO In Mind
00:26
Getting Design Inspiration. Do You Deserve To Be On Page 1?
04:30
Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)
03:38
Setting up a demo site
02:20
How to ask Google not to index your demo site while you work (in WordPress)
02:09
Creating Location Specific Pages (And Exactly What To Include)
07:44
Creating initial pages using a good URL structure & where to use key
07:19

On Page Optimization

15 lectures
Planning For Your SEO Audit & Auditing Your Competitors
03:03
Geotagging Website Images
04:10
Geotagging Local Business Videos
01:40
Additional Information to Add to Your Images
01:29
What Is Schema, Why You Should Use It & How To Test Your Site For It
04:29
How To Implement Schema On Your Local Website
09:00
Additional Schema Markup To Use For Local Business Websites
10:54
Schema Code Examples
2 pages
Setting a preferred URL
05:13
The factors that impact your website speed, how to test for speed an
04:47
Relationship Between Page Speed and Hosting
02:42
Duplicate content & images
02:51
XML Sitemaps
06:29
Responsive / Mobile Friendly Website Test
05:31
On-Page Optimization Resources
00:08

Tracking The Impact Of A Website Redesign

4 lectures
Website Launch, Update on Site Design & Client Feedback
03:59
How to Track Your Website's Search Rankings
05:54
List of Position / Rank Tracker Tools
00:39
How To Track The Impact of Your Website Redesign
04:38

Website Relaunch & What's Next

3 lectures
The Website Has Been Relaunched. Here Are The Very Next Steps
05:42
The Website is Fully Optimized. Now What?
00:45
The Benefits of Optimizing a Business Google My Business Page
02:43

Creating Your Google My Business Listing

3 lectures
How to Determine If Your Business Is Already Listed
02:11
Adding Your Business If It's Not Already Listed
05:10
Google's Guidelines for Listing on Google My Business
00:09

Optimizing Your Google My Business Page

5 lectures
What We're Going to Cover
00:26
The Google My Business Dashboard Overview
02:18
How to Correctly Optimize Your Google My Business Page - Part 1
05:59
How to Correctly Optimize Your Google My Business Page - Part 2
03:18
How to Handle Businesses With Multiple Locations
04:21

Ranking Your Google My Business Listing

18 lectures
What We're Going to Cover
00:31
Where You Will Rank in the Top 20 Listings
01:30
The Importance of Citations
01:27
Citations vs Links: Understanding The Difference
01:20
How Many Citations Do You Need?
03:05
Find Out Where Your Business Is Listed & If It's Listed Correctly
05:25
Where to Find Citations
03:06
Where to Find & Track More Citations Inexpensively
07:14
How & Why To Track Your Citation Efforts
00:44
94 Top US Citation Sources
4 pages
60 Top UK Citation Sources
3 pages
53 Top Australia Citation Sources
3 pages
42 Top Canada Citation Sources
2 pages
25 Top Netherlands Citation Sources
2 pages
Citation Sources By Professions
00:49
Which Sites Should You Get Citations From First?
01:53
The Importance of Site Structure
03:12
How to Determine How Competitive a Niche Is
05:17

The Importance of Google Reviews

9 lectures
What We're Going to Cover
00:30
The Difference Reviews Can Make On Your Ranking Position
01:30
How Many Reviews Do You Need?
01:16
The Quickest and Easiest Way to Get Reviews
03:34
How to Indirectly Ask Customers for Reviews
02:24
The Direct 'Leave a Review' Link
00:12
Showing Off Your Reviews to Entice New Reviewers
01:59
Rewarding Your Reviewers (Unexpectedly)
01:41
Responding to Reviews
01:19

Evaluating Your Rankings

6 lectures
What We're Going to Cover
00:56
What to Do When Your Rankings Are Not Improving
01:25
Common Mistakes When Ranking in the Local Pack
03:53
How to Track Your Rankings
03:29
Where to Get Support From Google
1 page
How Long Should It Take to Rank in the Google Local Pack?
00:54

For SEOs: Selling Google Local Pack Ranking Services Your Rankings

4 lectures
What We're Going to Cover
00:26
Options for Selling Google Local Pack Rankings
02:23
Companies to Outsource Google Local Pack Ranking Services
00:16
Quick Trick For Working With Clients In Other Countries
00:32

Back Links

12 lectures
The importance of back links and how to build the right, tracking
01:06
Importance of Backlinks, Building the Right Ones and How To Track Them
02:41
What Back Links Does Your Site Already Have? Where Should You Start Back Linking
02:10
Using Coupons to Attract Links & Traffic
01:51
Finding Industry Relevant Links
04:18
List of Back Link Analysis and Link Outreach Tools
00:03
Which pages to build back links to and how to do it correctly
02:33
5+ Ways to Gain New Back Links For Local Businesses
05:43
Creative Trick For Acquiring Back Links From Similar Businesses
02:26
The Testimonials Back Link Trick
06:01
Two Types of Links That Are Often Overlooked
03:44
Searches to Use For Local Business Opportunities - DOWNLOAD & USE
2 pages

Bonus Materials

6 lectures
Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)
03:39
Getting Admin Access To Client Accounts
00:30
.htaccess Code for 301 Redirects
00:11
Let's Continue Learning Together
00:39
Redesigning a Local Business Website
00:36
How to Transfer a WordPress Website - Step By Step
00:12

Đánh giá của học viên

Chưa có đánh giá
Course Rating
5
0%
4
0%
3
0%
2
0%
1
0%

Bình luận khách hàng

Viết Bình Luận

Bạn đánh giá khoá học này thế nào?

image

Đăng ký get khoá học Udemy - Unica - Gitiho giá chỉ 50k!

Get khoá học giá rẻ ngay trước khi bị fix.