Digital Marketing: 16 Strategic and Tactical Courses in 1
Loại khoá học: Marketing
Master DM: AI,SEO,TIK TOK, Social Media, Analytics, CRO, PPC, Email, WebCopy, UX, Content Marketing, E-commerce
Mô tả
***Latest Update: E-commerce MASTERCLASS***
Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?
Are you ready to achieve your digital marketing goals? Look no further than "DIGITAL MARKETING: 16 courses in 1." This comprehensive guide will equip you with the tools to optimize your search engine ranking through SEO, outperform your competitors using the latest Psychology and Neuromarketing techniques, and increase your marketing activities' conversion rate.
But that's not all. You'll also discover how to define a social media strategy that drives traffic and leads, avoid costly mistakes, validate your ideas through market research, and write copy that sells. Plus, fine-tune your email marketing strategy, create profitable Google Adwords ads, measure results and track success with Google Analytics GA4. By mastering these skills, you'll be able to significantly boost your business's online visibility and attract more customers. This could translate into higher profits, increased revenue, and greater success for your business. Don't miss out on this opportunity to enhance your digital marketing skills. Start your journey towards achieving your marketing goals by diving into "DIGITAL MARKETING: 16 courses in 1" today.
Our Digital Marketing Management course is perfect for professionals to comprehensively understand the subject, solve practical problems, or talk with subject matter experts easily.
IMPORTANT: This course is very substantial and updated regularly. However, do not be scared! You can decide to learn specific topics OR go for the entire class. If you already know some parts, you can skip them and focus on others. Remember, we are always here to help you!
The Oxford College of Marketing is our education partner for our Digital Marketing material.
All our speakers have at least 15 years of experience working and consulting for top UK and US companies.
16 TOPICS INCLUDED AND UPDATED IN THIS COURSE:
SEO - Search Engine Optimization
ChatGPT - an Intro to AI for Marketers
E-commerce Masterclass
TIK TOK Masterclass
Conversion Rate Optimization (CRO)
Social Media Strategy for Business Growth
Web Copywriting
Web Analytics
Social Media Channels
Email Marketing
PPC
Web Usability (UX)
Content Marketing Strategy
Campaign Planning
Digital Marketing Research
Affiliate Marketing
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Yêu cầu
Nội dung khoá học
24 sections
Welcome from your Instructor Nick Day
01:13
Introduction to SEO Course + Course Slide Deck
03:01
Intro to SEO Strategy
06:12
How Google crawl the web?
1 question
What does SERPs stand for?
1 question
Defining your Keywords: selection and strategy
13:27
Keyword definition
1 question
Working on keywords
1 question
Setting Page Titles and URLs
02:58
Working on Page Titles
1 question
Working on Page Titles
1 question
Setting Meta Descriptions
03:27
Working with Meta Descriptions
2 questions
SEO On-Page considerations
03:50
Working on On-Page SEO
3 questions
Off-Page considerations
03:43
Off-Page considerations
2 questions
Measuring success
06:51
How to measure success
2 questions
Five tips to get started
02:32
Intro to ChatGPT
02:06
What is ChatGPT?
01:33
Machine Learning and AI
01:09
Where do we find AI already
02:33
AI and the RACE Model
00:58
Why ChatGPT has been such a focus in Marketing?
02:52
Should we be worried?
05:56
How can we use it and how can be useful?
11:54
Can we trust the results?
02:40
What are the limitation (so far)
01:16
ChatGPT 4 - intro
02:51
Essential AI tools for Marketers
03:31
Conclusions and Slides
00:48
Welcome from your Instructor
02:19
Introduction to Ecommerce Masterclass
03:46
Why Ecommerce
09:41
Introduction to Ecommerce
08:44
What makes an Ecommerce Store Succesful
06:16
Digital Reach and Ecommerce
05:59
Case Study Farer Watch Company
05:49
Ecommerce channels platforms, social media and marketplaces
08:36
Ecommerce Platforms: an Overview
06:03
Ecommerce Platforms SaaS vs Open Source
07:44
Ecommerce Marketplaces
07:01
Shoppable Social Media Post
06:13
Technology for Ecommerce
08:35
The Role of AI
06:59
The Role of Value Proposition
06:44
Types of Value Proposition
09:12
Unique Selling Proposition (USP)
07:37
Product Strategy, Customer Strategy and Corporate Strategy
07:07
Putting the Ecommerce Strategy Together
08:01
Ecommerce Integration
06:59
Managing Payments
04:08
Managing Security
04:52
Managing Returns
05:02
Reducing Return in Ecommerce
05:03
Cross-selling and up-selling
04:59
Examples of cross-selling and up-selling
03:54
Handling Out-of-Stock
04:54
Summary
02:26
Intro to TikTok Masterclass
02:02
Get to know TikTok
06:40
Get going with TikTok: First Steps
05:59
Get the most out of TikTok
05:48
TikTok Strategic Planning
04:52
Learn the TikTok Channel
07:58
Marketing a product or a service on TikTok
06:46
Content Planning
08:33
Types of Content
03:50
Planning your Content
04:19
Content Creation
05:07
Step-by-Step how to make a TikTok Video
06:47
How to Make the Video Part 2
08:31
Practical Examples of Videos
05:05
Third Party Editing Apps
03:41
Using Templates
01:12
Conclusions and Downloadable Resources
06:33
Section Overview
02:42
Introduction To GA4
07:54
GA4: The dashboard
06:22
GA4: Reports Snapshot & Real-time Data
08:42
GA4: Lifecycle Reporting
12:39
GA4 : Explorations
21:46
GA4: Advertising Performance
05:10
GA4: Configuration
06:00
GA4: Supporting Tools
10:34
GA4: Recap of the new Google Analytics
08:10
Is Instagram posing a threat to Facebook?
04:08
A systemic approach to Instagram for Business
10:06
Instagram Stories for Business Guide
05:18
CRO - Overview
02:21
Course Outline: How CRO can help your business
09:52
We Need Help! Exploring why some marketing campaigns fails
07:14
How to Integrate CRO in Your Marketing Plan
05:34
The Science of CRO: learn more about human behaviour
09:10
Social Psychology : individuals and groups interaction
07:28
Social Psychology : scarcity
04:50
Social Psychology : the power of Authority
08:40
Social Psychology : Consistency and Commitment
07:38
Neuroscience and Marketing
18:23
What are You Selling Really?
12:38
Choose Your Goals
05:49
Clarity beats Persuasion
07:41
Grab their Attention!
22:42
Keep them Engaged
08:50
Tell stories : a very powerful tool
07:07
Tell stories : a practical approach
07:52
Tell stories : how to relate to people
07:01
Tell stories : let your customers feel safe
06:19
Make your Claims
19:26
Call them to Action - Build Momentum
17:56
Summary - Put it all Together & Keep It Going
25:55
Bonus Lecture: Keep Up with More Marketing Strategy
00:17
5 New Marketing Trends
03:57
Why Social Media Strategy for Business Growth Course?
01:10
Intro to Social Media Strategy Course
11:08
Key Principles: The SCARF model
19:23
Social Media Strategy
07:24
Situation Analysis
09:03
Stakeholders
08:34
The Competition
03:44
Audience Research
09:34
Objectives
14:38
Strategy
10:46
Tactics
10:16
Your Content Strategy
12:22
Content Audits
09:41
Audience Research
09:34
Content Ideas
08:01
Map the Customer Journey
12:15
Content Distribution
05:53
Actions: Curate - Schedule - Socialise - Analyse your posts
15:57
Controls
07:52
Learn from Analysis
06:17
Test and Learn: The PHAME process
06:57
Show ROI
09:37
Analyse the data
16:09
Conclusion to Social Media Strategy
03:15
Bonus Lecture: Keep Up with More Marketing Strategy
00:17
Facebook Marketing 2018: Facebook Live
03:30
8 Reasons to Master Facebook Groups
03:30
Intro
07:01
Understand the different online platforms to write on
03:58
Learn Where CopyWriting Sits on Your Marketing Plan
05:41
Best Practices
11:19
Create Killing Headlines
10:28
How to Write Links People Want to Click On
13:01
Examples: Learn From Who Is Already Doing It Right
06:01
Summary and Resources
03:53
Avoid This Mistake - Or Get Busted!
01:04
Intro
05:10
Understand Analytics
12:39
Learn what is working and what is not working on your site
08:39
Track the results of your marketing campaign
11:22
Describe your outcome & meet your goals
12:36
Examples on using analytics to draw conclusions on incoming traffic
09:35
Lagging and Leading Indicators: learn what will happen next
08:13
How Organizations are using analytics to make more money
05:26
Summary and Resources
05:30
Intro
03:45
Meet the most powerful digital marketing tool
08:28
The Best Acquisition Channel System
09:38
Step One: Clarify Your Email Marketing Goals
04:55
Step Two: Create Your Email Marketing Machine
11:22
Step Three: Analyse Your Data
14:21
Step Four: Create email content that people want to read from you
12:37
Step Five: Test your emails in different platforms
12:26
Examples from leading companies
05:06
Summary and Resources
03:52
Email Marketing Resources Sept 2015
00:19
Email A/B Test Made Simple
02:10
7 Email Subject Lines you Must Know
02:16
Intro and History
05:23
How We can Make the Most from Social Media
11:37
How to Make It Work for You 1
06:25
How to Make It Work for You 2
09:11
Social Media Marketing Plan 1
10:05
Social Media Marketing Plan 2
09:50
Social Media Marketing Plan 3
10:29
Learn from Who Applies It
06:30
Further resources and Summary
07:30
How to Use Twitter Ads
03:05
Intro and history
10:55
What is it
07:57
The Search SuperPower
05:54
Strategy and Techniques to Get to The Top 1
12:26
Strategy and Techniques to Get to The Top 2
13:33
Strategy and Techniques to Get to The Top 3
07:26
Who applies it and Summary
07:54
Intro and history
08:15
First Steps on Getting the Site Your Customers Want
04:44
Start Testing Your Current Website
07:21
Learn How to Build a Better Site 1
10:55
Learn How to Build a Better Site 2
12:52
Learn How to Build a Better Site 3
10:19
Learn How to Build a Better Site 4
07:09
Examples: Who applies it
05:49
Further resources and Summary
04:10
New simple way to boost your subscription rate - Update Sept 2015
00:43
Intro and history
06:20
The Different Pay Per Click Alternatives
05:23
Why and when do we use it
06:16
Strategy and Techniques for PPC 1
06:30
Strategy and Techniques for PPC 2
11:10
Strategy and Techniques for PPC 3
09:39
Strategy and Techniques for PPC 4
08:19
Who applies it
08:48
Further resources and Summary
03:27
Intro & History
07:11
Mapping the Customer Research Journey
15:15
Start Creating a Content Strategy
10:59
The Million Dollar Question: Why People Should Follow your Content?
11:34
Tools That Help You Create Content Strategy
14:55
Design Content to Be Shared
12:56
Who applies it
07:51
Further resources and Summary
03:46
Content Curation : Tricks to drive more Traffic to your Web-page
04:05
Introduction to Content Marketing Course
19:31
Content Marketing Formats: Blogs, Videos, Podcasts, Infographics, Webinars
14:44
Content Marketing Formats: Case Studies, Newsletters, Social Media Posts
10:13
Content Marketing & Digital Customer Journey: Buyer Persona Creation
11:41
Content Marketing & Digital Customer : CM Process, Calendars, Distribution, UGC
09:30
Creating & Distributing Content: Strategy Framework, Audit, Story Creation
14:52
Creating & Distributing Content (Part 2)
16:06
Measuring Content Marketing Activities (Part 1)
08:52
Measuring Content Marketing Activities (Part 2)
13:16
Intro history What is it
10:03
Why Build a Marketing Campaign
09:20
Structure an Integrated Campaign
05:31
Campaign Planning - How To 1
12:09
Campaign Planning - How To 2
14:37
Campaign Planning - How To 3
11:09
Campaign Planning - How To 4
08:38
Campaign Planning - Examples
10:51
Further resources and Summary
04:02
Intro & History
09:09
The Customer is in Charge: Find How
08:27
Multi-Device and Multi-Tasking Research
07:52
Understand Your Customer Buying Process
10:18
Understand Your Customer Research
12:59
Other Types of Web Testing
12:34
Who applies it Further resources Summary
08:41
Intro to Copywriting for the Web
02:34
Why are you writing
01:49
How the web affects copywriting
02:35
What makes good writing
07:42
How people read online
06:05
Who are you writing for
09:00
Getting the words right-Planning
09:15
Drafting your copy
13:28
Editing your copy
05:14
Readability online-Part1
10:51
Readability online-Part2
10:32
Making use of headlines
06:53
Other layout tips
05:24
Navigability
10:59
Intro to Email marketing
03:17
Pros and Cons
13:29
Planning
14:16
Choosing an Email Service Provider
05:22
The secret of success
03:18
Design your process
12:15
Building the list
13:26
Relevance
08:06
Personalisation
07:30
Improving open rates
02:50
The From field
05:57
Timing
03:15
The creative
07:51
The offer
04:39
Copywriting
07:38
Mobile devices
04:36
The landing page
02:54
Improving deliverability
12:47
Social media - Announcement
01:47
Introduction to Social media strategy - Part 1
09:09
Introduction to Social media strategy - Part 2
09:24
Key messages - Part 1
10:19
Key messages - Part 2
11:28
Key messages - Part 3
08:18
Agree targets objectives and strategy
12:23
Develop your strategy
13:15
Evaluate social media tools - Part 1
08:36
Evaluate social media tools - Part 2
09:41
Create a cross functional approach - Part 1
13:25
Create a cross functional approach - Part 2
07:02
Light touch editorial approach
10:55
The psychology of sharing
09:46
Internal policies and terms of use - Part 1
08:27
Internal policies and terms of use - Part 2
07:37
Internal policies and terms of use - Part 3
12:55
Internal policies and terms of use - Part 4
14:57
Implement social media monitoring - Part 1
12:08
Implement social media monitoring - Part 2
08:41
Social media person or team - Part 1
07:33
Social media person or team - Part 2
10:13
Social media person or team - Part 3
12:51
Social media person or team - Part 4
07:48
Social media person or team - Part 5
07:41
Conduct appropriate training
04:10
Define metrics and ROI - Part 1
10:28
Define metrics and ROI - Part 2
12:13
Define metrics and ROI - Part 3
09:55
What WebUX Means for Users
07:51
Completing the Plan
05:12
Intro to Affiliate Marketing Course: What can you achieve after the course?
03:59
What is Affiliate Marketing?
04:28
How does affiliate marketing work? The key Players
06:46
How does affiliate marketing work? Summary of the Main Components
01:57
Is affiliate marketing right for my business?
03:53
Is my website right for affiliate marketing?
05:04
Getting started in affiliate marketing – planning your AM strategy
03:41
Getting started in affiliate marketing – understanding the costs
08:29
Setting up your affiliate programme – specific requirements
06:26
Setting up your affiliate programme – putting a commercial policy together
04:21
Setting up your affiliate programme – defining your cookie period
03:41
Setting up your affiiate programme - choosing your affiliate network
04:33
Setting up your affiiate program: Getting ready to launch!
03:23
Blast off! Launching your affiliate programme
02:24
Developing your affiliate recruitment strategy
03:35
What if it does wrong? How to sucessfully cope with potential issues
03:09
Optimising your affiliate programme
07:07
Summary
02:34
Slides & Resources
41 pages
How to relieve your customers’ pain? 7 strategies to involve the primitive brain
03:06
How to increase in-store sales through the senses.Neuroscience applied to Retail
03:11
What sound does your brand have?
05:07
What does your brand smell like?
How to use this powerful sense in marketing
04:04
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