Digital Marketing B2B: Dekker's Ultimate Digital Marketing
Loại khoá học: Marketing
Digital Marketing Course Udemy A-Z (Unofficial): Learn B2B Digital Marketing from a F100 Exec: Udemy Digital Marketing
Mô tả
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.
Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.
This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.
If you feel anything is missing, write me!
Key Udemy digital marketing course 2023 topics:
Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies
This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.
Let’s get started!
P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses.
- LinkedIn Digital Marketing
- Facebook Digital Marketing
- New! Snapchat advertising
- New! Reddit advertising
- New! Spotify advertising
- New! Quora advertising
- Email Digital Marketing
- YouTube Digital Marketing
- Google Digital Marketing
- Digital Marketing Copywriting
- Twitter Digital Marketing
- Social Media Marketing
- How to Grow Your Digital Marketing Agency
- Digital Marketing Course for Lead Generation
- Digital Marketing Course Udemy
- TikTok Marketing
- Account Based Marketing (ABM)
- Advanced B2B Targeting Methods
- Advanced B2B Marketing Plans
"One of the best Udemy digital marketing courses!"
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Nội dung khoá học
27 sections
Introduction to Digital Marketing with LinkedIn
11:48
Introduction to Digital Marketing with LinkedIn
3 questions
Message Ads
12:54
Message Ads
3 questions
Message Ads Tutorial
12:31
Conversation Ads
07:32
Conversation Ads
1 question
Conversation Ads Tutorial
07:51
LinkedIn Sales Navigator & Outreach
16:00
LinkedIn Sales Navigator & Outreach
5 questions
Image Ads 1
17:04
Image Ads 1
1 question
Lead Gen Image Ad with Mailchimp Nurturing
05:41
Image Ads 2
04:52
Image Ads 3
05:09
Image Ads
7 questions
Image Ads Tutorial
04:24
Analyzing 30 Image Ads
38:54
Video Ads
05:46
Video Ads
4 questions
Video Ads Tutorial
04:01
Text Ads
04:14
Text Ads
2 questions
Other
19:51
Other
4 questions
Part 1 Slides
00:01
Retargeting vs Lead Generation
05:47
Advanced Digital Marketing
05:09
Introduction - A - Digital Marketing for Top & Middle of Funnel
05:21
Inroduction - A
2 questions
Introduction - B
12:04
Introduction - B
2 questions
Introduction - C
04:27
Brand Unaware - A
09:58
Engagement Boost [Tutorial]
05:19
Video Views & Brand Awareness Boost [Tutorial]
03:56
Brand Unaware - B
18:36
New! LinkedIn Thought Leader Ads
02:57
LinkedIn Thought Leader Ad Example
00:54
Problem Unaware
04:08
Category Unaware
06:42
Create an Event [Tutorial]
04:16
LinkedIn Live Example
00:15
Deleting an Event
Processing..
Product Unaware
07:02
Other - 1
04:15
Other - 1
1 question
Other - 2
13:26
Other - 2
2 questions
Part 2 - Slides
00:01
Introduction to Digital Marketing with Cold Emails
01:08
Cold Email Tip #1
09:59
Tip 1
1 question
Cold Email Tip #2
06:25
Cold Email Tip #3
06:44
Cold Email Marketing & GDPR Legal Compliance
04:34
Cold Email Tip #4
04:03
Cold Email Tip #5
06:11
Tip 5
2 questions
Cold Email Tip #6
06:37
Tip #6 Explained
08:22
SAMPLE EMAILS
01:01
Cold Email that Worked on Me!
05:15
Email Copywriting Case Study
06:39
Measuring Success - Email Copywriting
02:36
Measuring Success
1 question
BDR Email Advice
00:43
Cold Email
7 questions
Getting Emails from LinkedIn Sales Navigator
05:27
New Email + Warming It Up
03:56
Deliverability Checklist
10:00
Data-Driven Cold Email Insights
00:12
Data-Driven Cold Email Insights
3 questions
Your list and why personas aren't adequate
01:50
Pointless personas
00:04
The best approach
03:11
Finding or buying a list
04:03
Rent a list
03:10
Compile or build a list
03:31
Build a list from scratch - continued
02:29
Your List - Conclusion
00:58
Why you need to stop marketing your product and start doing this one thing
02:28
Latch onto Larger Companies Part 1
02:14
Latch onto Larger Companies Part 2
02:38
Pipeline Part 1
02:52
Pipeline Part 2
02:42
Pipeline Part 3
03:39
What type of lead do most people mean when they say "we want more leads!"
1 question
Customer Decision Journey - Part 1
01:51
Customer Decision Journey - Part 2
03:36
Customer Decision Journey - Part 3
02:16
Direct Mail Resurgence
03:04
Creating viral content
04:36
Beard Bib Example
00:45
Part 1 - One of the Cheapest Ways to Acquire Customers
04:15
Part 2 - One of the Cheapest Ways to Acquire Customers
03:54
Your Hard Offer - Part 1
02:27
Your Hard Offer - Part 2
02:38
Promote your hard offer on Facebook
02:03
Raising Awareness with Facebook Ads
09:19
Which of the following is a hard offer?
1 question
Content Syndication
01:01
Cold Calling
03:52
Emails Part 1
03:45
Emails Part 2
03:03
Email Lead Nurturing
1 question
Intro to SEO
13:30
SEO Exercises
04:21
Offsite SEO
05:54
Secrets of Success in B2B Advertising from David Ogilvy
13:38
3 Steps to Brand Marketing
03:41
Objectives 1
08:49
Facebook Ad Objectives & Stages of Awareness
2 questions
Objectives 2
10:51
Objective to Start with
1 question
Objectives 3
09:05
Objectives
8 questions
Lead Gen Targeting 1
05:29
Lead Gen Targeting 1
3 questions
Advanced Facebook Targeting with LeadEnforce
13:09
Targeting
3 questions
Lead Gen Forms
07:16
Lead Gen Forms Quiz
1 question
Streamlined Lead Gen Form Example
07:14
Downloading Leads
00:06
Lead Issue
00:46
Lead Metrics
1 question
Automatic Lead Nurturing
00:56
Typical Nurture Sequence
Processing..
Message Conversation Ads
03:28
OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
00:09
Look Alike Targeting
05:08
Look Alike Targeting
1 question
"Best practices for building B2B Lookalike audiences"
00:01
Native Targeting & Instagram
05:35
B2B Facebook Native Targeting Examples
Processing..
Native Targeting Issues
00:43
Two Lead Gen Ads
04:40
Two Lead Gen Ads
1 question
3 Things to Test in Direct Response
06:45
Testing
3 questions
Testing & Copy
00:23
Offers Based on Levels of Awareness
04:43
Offers Based on Levels of Awareness
1 question
Hard Offer Ads
06:26
Medium Offers
04:14
Group Demos
05:08
Form Incompletes
01:52
Measuring Success
08:05
Retargeting
09:02
Retargeting 2
02:02
Facebook Pixel
01:20
Funnel Content
05:23
Out of Market Buyers
04:09
Clickup Example
02:54
Video Campaigns
06:15
Brand Marketing Shift in KPIs
04:13
Facebook Benchmarks
07:00
More Benchmarks
11:07
A Million Impressions Campaign Example
06:36
Facebook Awareness
09:19
Successful Ads Examples
02:53
Video Ads
1 question
B2B Brand Creative
02:33
B2B Mascots & Emotions
07:44
Make Your B2B Brand FAMOUS
05:38
Spying on a Competitor's Ads
00:19
Other Lessons from the B2B Institute
13:24
Sales Conversations
02:54
How to Win the Ad Auction
00:34
Winning
1 question
Choosing How to Get Charged
00:26
Custom Rules, Notifications, and Integrations
06:14
Real World Case Study
01:27
Analyzing with "Ads Reporting"
01:29
Case Study: "How monday.com used custom creative to win over realtors"
00:00
Limitations of Native Facebook Targeting
07:46
Custom Audiences
1 question
Facebook Ad Placements
06:09
Facebook Ad Placements
2 questions
Careful with Facebook Optimizations - Geography
03:14
Dangerous Facebook Optimizations
1 question
A/B Testing
01:01
A/B Test
1 question
Frequency Capping
00:53
Ad Quality Ranking
03:55
Ad Quality Ranking
1 question
Appendix / Bonus Section
00:16
B2B Marketing Timeline
09:52
B2B Marketing Timeline
5 questions
Account Based Marketing with LinkedIn Sales Navigator
08:46
Sending Cold Emails & Automated LinkedIn
05:15
Sending Cold Emails & Automated LinkedIn
2 questions
Pay for Meetings (LinkedIn)
04:42
LinkedIn Advertising Campaigns - B2B
05:52
Facebook Advertising Campaigns - B2B
05:14
Facebook Advertising
1 question
Validating Emails with Bouncer
01:36
Calculating Sales Velocity
10:51
Diagnosing Problems 1
07:00
Diagnosing Problems 2
11:40
Advanced Considerations in B2B Funnels
07:54
B2B Branding
17:34
Homepage Example
10:18
Homepage Sequence
1 question
Enterprise B2B Website
07:03
Evidenced-Based Website Design
05:52
Interviewing Potential Buyers (Qualitative Research)
07:51
Interviewing
1 question
Surveying B2B Buyers (Quantitative Research)
10:56
Surveying B2B Buyers
1 question
Collecting B2B Survey Responses
06:35
Collecting B2B Survey Responses
1 question
Competitive Analysis 1
05:41
Competitive Analysis 2
04:50
Writing Case Studies
05:21
Case Study Interview Questions
00:23
Case Study Interviews
1 question
Best Content for Each Funnel Stage
06:24
Content for Each Funnel Stage
3 questions
Content for Six Groups of People
04:49
SPF Framework
06:01
SPF Framework
1 question
Key B2B Marketing Notes - Part 1
08:30
Key B2B Marketing Notes - Part 2
16:03
Notes Quiz
1 question
Trigger Events
03:52
Product Positioning vs Brand Positioning
06:52
Positioning
3 questions
Big Account Based Marketing Mistake
08:34
ABM Mistake
1 question
Your Website Doesn't Need to Convert!
04:40
4 B2B Marketing Strategies (Keys to B2B Growth)
16:58
Audience Targeting through Google
04:05
Google Audience Examples
02:37
Your Data Segments - Google
02:52
In-Market & Life Event Targeting
02:47
Google Audiences & Targeting
00:23
Google Audiences & Targeting
2 questions
Google Keyword Planner
04:24
Google Search Ads PPC
06:31
Google Display Campaign
03:14
YouTube Ads
05:40
YouTube Ad Types, Objectives & Campaign Subtypes
04:19
TUTORIAL: Create a YouTube Ad
08:24
Video Views Campaign Instructions (For Social Proof Only)
00:10
Royalty-Free Music & Sound Effects for YouTube Videos
00:11
Intro to Twitter Advertising
07:12
Twitter Ads 2
04:54
Twitter Ad Manager
1 question
Twitter Ads Traffic Campaign
06:57
Creating an ad based on an organic tweet
00:13
Introduction
00:47
High Level Framework
03:28
ABM framework
2 questions
What Makes it Different
02:49
ABM Funnel
09:36
Key ABM Trigger Events
09:40
LinkedIn company/account targeting
06:01
ABM campaign to target accounts
05:31
Setting up the ABM campaign
09:00
Setting up the ABM Ad
09:06
Finishing a Conversation Ad
07:51
Conversation Ads
1 question
Measuring ad performance
03:12
Persona Level Targeting
04:19
Integrations
03:24
Direct mail overview
03:04
Mailing list
07:14
3 Considerations
06:30
Direct mail execution
07:25
Successful direct mail examples
05:42
Direct mail case study
03:10
Direct Mail
1 question
Influencer marketing for B2B ABM
06:32
Sales Navigator
05:44
Facebook ad setup
02:32
Facebook Lead Gen Ad
02:49
Twitter Ads
04:35
Account targeting with Google ads
02:34
Content syndication & display ads
01:55
3-2-1 Strategy - Salesforce
04:56
3-2-1 Strategy HubSpot
04:07
3-2-1 Strategy Mailchimp
01:44
CRM triggers
01:48
Trigger example
02:13
Content Funnel
06:50
ABM content marketing mistake & correction
04:20
Changing people's minds
09:41
Addressing objections 1
06:52
Addressing objections 2
07:49
Reciprocity
04:09
Familiarity
03:30
Introduction to Sales Enablement
10:05
Internal Education 1
07:27
Internal Education 2
04:45
Customer Facing Content
09:32
Operational Improvement
05:43
Advertising Objectives 1
04:09
Objectives 1
2 questions
Advertising Objectives 2
06:09
Objectives 2
4 questions
Advertising Objectives 3
05:50
Objectives 3
7 questions
Advertising Objectives 4
02:51
Objectives 4
2 questions
Targeting 1
05:45
Targeting 1
7 questions
Targeting 2
04:59
Targeting 3
04:10
Targeting 4
01:00
Targeting 2, 3 & 4
10 questions
TikTok Custom Audiences from Customer List
00:08
Creative & Delivery 1
05:47
Creative & Delivery 1
2 questions
Creative & Delivery 2
05:10
Creative & Delivery 2
1 question
Creative & Delivery 3
05:40
Creative & Delivery 3
2 questions
TikTok Lead Generation Ads
04:46
Lead Generation Tutorial
05:48
Lead Generation Ads
1 question
Other Ad Types, Analysis & Macros
06:05
Other ad types, analysis & macros
1 question
Analysis & Macros Continued
05:18
Analysis & Macros Continued Again
03:17
View Data Tutorial
04:02
TikTok Assets
05:01
Video Editor Tutorial
04:39
Instant Pages Tutorial
04:33
Trend Discovery & Top Ads Tutorial
04:21
Video Ad Best Practices 1
05:00
Video Ad Best Practices 1
2 questions
Video Ad Best Practices 2
04:18
Video Ad Best Practices 2
3 questions
Video Ad Best Practices 3
05:29
Video Ad Best Practices 3
1 question
Snapchat ads tutorial (introduction)
17:01
Intro to Spotify Advertising
10:02
Spotify Ads
4 questions
Intro to Reddit Ads
08:16
Reddit Ads Example
09:07
Intermediate Reddit Ads
08:18
Intro to Quora Ads
09:16
Quora Ads
2 questions
Quora Ad Manager
01:15
Quora Ad Manager
3 questions
Quora Ad Manager Filters
02:14
Intro to Kindle Ads
11:24
Introduction
02:01
Most common mistakes I see in LinkedIn advertising
07:01
LinkedIn Mistakes
3 questions
Fixing LinkedIn problem 1 with lead gen forms
08:03
Fixing LinkedIn problem 2 with negative targeting
03:02
Fixing LinkedIn problem 3 with bidding
02:06
Fixing LinkedIn problems 4 & 5 with nurturing
02:51
Creating a simple LinkedIn video ad in Canva
06:52
Simple & successful LinkedIn video ad example
05:03
Storytelling LinkedIn video ad example
06:30
LinkedIn Video Ad for Maximizing Views
03:55
Marketing Video Example
01:23
LinkedIn Message Ad Example
05:33
LinkedIn Message Ad Example 2
07:14
SPECIAL INCENTIVES!
05:16
LinkedIn Conversation Ads
09:26
LinkedIn WARNING about message ad KPIs!
05:24
LinkedIn: More Warnings
02:06
LinkedIn Text Ad Examples
05:33
LinkedIn Text Ads - UTM Tracking and Insights Tag
04:36
LinkedIn image ads 1
08:29
LinkedIn image ads 2
06:20
LinkedIn image ad campaign example (SaaS consulting)
09:24
LinkedIn Carousel ads
02:35
Choosing the right LinkedIn campaign objective
14:46
LinkedIn Targeting
12:27
Warning about the default campaign group in LinkedIn
01:04
LinkedIn Pre-filled forms!
03:42
LinkedIn Audience Network
04:12
LinkedIn email scraping
03:32
LinkedIn matched audiences
03:49
LinkedIn account assets - led gen forms
02:28
LinkedIn website demographics
03:32
LinkedIn campaign demographics
01:46
LinkedIn campaign performance
03:19
B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance
11:48
OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunities
00:00
Marketing Funnel Template
12:48
The 3 Big Things to Test with LinkedIn
16:08
What if pushing people to consultations and demos doesn't work?
09:47
What if the lead generation still isn't working?
06:56
LinkedIn Awareness & Education Campaigns
03:53
LinkedIn Retargeting
04:23
LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!
09:28
Introduction
01:03
Copywriting Introduction
07:15
Quiz
1 question
Chatbot Example Continued
07:55
Stages
1 question
OPTIONAL: Building a Funnel Campaign in LinkedIn
09:28
Psychology 1 - Reactance Copywriting
08:54
Reactance
1 question
Psychology 2 - Endowment Copywriting
07:42
Task: Endowment Copywriting
00:11
Endowment Copywriting
1 question
Psychology 3 - Distance Copywriting
06:14
Psychology 4 - Uncertainty Copywriting
07:49
Psychology 5 - Corroborating Evidence Copywriting
06:35
Copywriting Funnel 1
11:55
Funnel
1 question
Copywriting Funnel 2
18:58
SPF Copywriting Framework Workbook
13:32
Copywriting Mistakes 1
05:43
Copywriting Mistakes 2
09:21
B2B Copywriting Mistakes
1 question
Copywriting Cases
15:52
Maximizing Video Views
03:55
PAS Copywriting
08:00
Tactical Copywriting Frameworks
11:00
Copywriting Case Studies 2
08:22
Introduction
01:44
Strategic Thinking for Conversion Rate Optimization
06:10
Strategic Thinking
1 question
Assignment: Audience Insights
02:02
On-site Surveys
01:26
Survey Example
01:49
Conversion Rate Optimization Mistake
08:27
Easiest Way to Boost Conversion Rates
06:10
Dramatic CTA Changes
04:03
Levels of Testing
04:34
Offer Testing
05:35
Time to Convert
03:01
30 Day Drip with Webinar
02:44
Assignment: Webinar
00:15
6 Principles
08:00
Analytics Mistakes
11:29
Ungated Videos
06:02
Provide Options
05:04
Provide Options through Retargeting
03:03
Address Objections
08:23
Testing Creative Strategies
07:47
AB Testing Pages
03:15
AB Testing Pages 2
02:37
A/B vs A/B/N vs. Multivariate Testing
00:00
General Rule of Thumb
02:15
CRO Software
10:20
Optimizing Based on Stages of Awareness
06:34
Funnel Content Testing
04:52
Funnel Example
05:07
Pricing Page Testing
06:50
Audio Testing
01:40
PQLs
05:40
Social Sign On
01:49
Live Chat CRO
04:32
Cancellation
01:39
Interactive Content
03:03
Advanced Facebook B2B Targeting
13:09
Introduction
01:14
Shopify 1
08:41
Quiz
1 question
Shopify 2
08:07
Quiz
1 question
Shopify & McKinsey Framework
09:24
Quiz
1 question
Shopify & Brand Language
06:25
Quiz
1 question
Content Analysis
08:10
Quiz
3 questions
Psychology & Industries
10:13
REDUCE Framework
1 question
Soft Content
02:28
Blog & More
07:47
Stages of Awareness
06:46
PAS Formula
02:08
Quiz
1 question
Funnel Content Intro
02:28
Assignment
00:08
Buyers Guide
08:37
Survey Reports
09:27
Webinars
05:21
Case Studies
03:40
Case Study 2
02:35
Direct Mail
06:52
Direct Mail - Classic
08:10
Industrial Advertisement
04:48
My #1 Piece of Advice for PR & Event Content
04:59
Assignment
00:16
Article
05:26
Interactive Content [Optional]
00:01
Article Focused on Problems
02:21
Salesy BOFU Content
05:52
Default Positioning
03:54
You Are Selling a Professional Service!
04:32
Specialists Dominate 1
12:59
Specialists Dominate 2
06:06
Choosing a Specialty for Your Digital Marketing Agency [Workbook]
15:57
Specialties
1 question
Assignment - Trusted Advisor
00:09
Assignment - Selling Outcomes
00:06
Research 1
07:38
Research 2
06:52
Assignment - Research
00:16
Getting Clients with Cold Email 1
05:28
Getting Clients with Cold Email 2
04:01
Getting Clients with Cold Email 3
06:16
Assignment - Cold Email
00:14
Getting Clients with LinkedIn Ads
04:13
Getting Clients with a Facebook Ad + Ebook
05:40
Quiz
1 question
Getting Clients with Video Ads on LinkedIn
05:46
Assignment - Mid Funnel Offers
00:30
Getting Clients with Direct Mail
03:04
Getting Clients with Direct Mail 2
06:42
Getting Clients with Direct Mail 3
02:50
Getting Clients with Partnerships
04:22
Other Ways to Get Clients
11:38
Persuading Clients 1
09:11
Persuading Clients 2
07:38
More Ways to Get Clients
10:17
Getting Clients with Funnel Content
03:42
Digital Marketing Agency Pricing
09:03
Digital Marketing Agency Proposals 1
07:03
Digital Marketing Agency Proposals 2
05:31
Economics of Scaling and Agency
12:36
Appendix
00:03
Introduction
02:18
Avoid Gating Content
06:59
Gating
1 question
Assignment: Ungated LinkedIn Content
00:25
Direct-Response vs Brand Awareness
06:40
Direct Response
1 question
Out of Market Buyers
03:39
Buyers
1 question
Assignment: In-Market Buyers
00:09
In Market Targeting
13:48
Which of the following is generally consider "MOFU" or middle-of-funnel content?
1 question
Awareness Advertising
06:38
Awareness Marketing Stages
03:41
Frequency & Reach
07:41
Repetition
07:17
Awareness Campaign Example
09:32
Video as Direct Response
04:36
Cheaper Video Views Campaign
04:29
Video Views
1 question
Video Creative
02:19
Different Objective, Same Outcome
02:01
Comparing Video Metrics across Platforms
06:20
Comparing Videos within a Campaign
05:42
Lower CPC Creative
02:42
Comparing Video Views between Campaigns
01:47
When to Use LinkedIn Ads vs Other Ads
10:04
When to Use LinkedIn Ads
1 question
When Everything Fails
06:42
Testing
3 questions
Using LinkedIn Ads for Research?
02:43
Research
1 question
Economies of Scale
05:44
Where to Use LinkedIn for Research
01:39
Negative Targeting
03:59
Positive Targeting
06:27
Demographic Targeting
03:36
Event Ads
08:22
Bidding
21:47
Spotlight Ads
08:55
Key Pointers
13:48
Boosting Organic Posts
05:45
High Level Considerations in B2B Marketing
06:24
Stage 1
05:08
Stage 2
11:07
The key to product led growth is a wider top-of-funnel
02:54
What can we learn about product-led growth from free-to-play games?
06:34
Gamification: the Frontier of Product-Led Growth
11:59
Jason Lemkin on Freemium
00:00
Product Led Growth
2 questions
Habit-forming products
15:19
Habit-forming products 2 (optional)
00:02
Product Led Habit Formation
00:52
A simple trick to get the behavior you want
04:45
Do not require a work email!
09:23
Do not require a work email!
1 question
What does product-led really mean?
02:51
The end user is king
03:35
Usage-based trials
04:45
Usage-based trials, habit formation, and end users
1 question
Changing people's minds with PLG
00:03
Product Led Growth with RocketReach: The Usage Experience
06:46
Email nurturing after signing up for a free account - part 1
14:38
Product Led Growth Welcome Email
1 question
Email nurturing after signing up for a free account - part 2
11:18
Sample nurture emails and tips
00:31
Case studies
00:02
Initial sign-up process
07:33
Closure
03:53
Don't ask for annoying information upfront
05:45
Visibility
02:41
Word of mouth
01:39
Finding influencers
11:23
Freemium vs. Free Trial
00:00
Conversion benchmarks
03:38
Avoid Big Capital Expenditures 1
07:15
Avoid Big Capital Expenditures 2
13:57
Borrow Credibility, Don't Build It
07:51
Startups
2 questions
Approaching Influencers
07:10
Leveraging & Repurposing Existing Content (OPTIONAL)
00:06
Avoid Perfectionism & Take Non-Financial Risks
07:20
Marketplaces 1
06:49
Marketplaces 2
07:42
ASO 1 - Keyword Research
12:26
ASO 1 - Optimization
09:59
Be Specific
17:54
Word of Mouth 1
15:13
3 Types of WOM Growth Hacking
1 question
Word of Mouth Drivers
11:13
Major Word of Mouth Drivers
1 question
Tips to Generate Word of Mouth Growth Hacking
13:49
Word of Mouth Growth Hacking Worksheet
06:45
Canva Word of Mouth Growth Hacking Case Study
03:46
STEPPS viral framework
1 question
Viral Word of Mouth in the Book Industry
09:45
The 3 Principles of Growth Hacking
04:44
Example of the 3 Growth Hacking Principles
05:14
3 Principles of Growth Hacking
3 questions
Supply & Demand Growth Hacking
02:40
Example - Low Supply Growth Hacking
04:08
Economies of Scale or Leverage
04:05
Growth Hacking Tactic for Economies of Scale
03:39
Marketing Psychology Growth Hacking
02:17
Example - Marketing Psychology Growth Hacking
02:23
Growth Hacking Mistakes
09:33
Growth Hacking Mistakes
1 question
Look for Big Opportunities, Not just Problems
04:37
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
00:00
Pay People to Talk to Sales
15:37
Lead Generation Is Easy
04:41
Enter Low Supply Channels: Easy Growth Hacking
11:21
Seeding Markets with Network Effects
10:54
Seeding 2-Sided Markets
06:36
Growth Hacking 2-Sided Markets
1 question
Airbnb Growth Hacking Case Study
05:14
Appendix
00:03
Conclusion
00:17
Viết Bình Luận
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