Mô tả

***Join the over 8,900 students that have joined this course in the first 4 days of being live!***

** This course was recently featured in Entrepreneur Magazine**

This is the most comprehensive course on Instagram Marketing anywhere

With over 23 hours of video and 165+ custom resources & guides, you won’t find a more thorough and up to date course out there. 

We cover everything you need to know to start from scratch and grow an account to 20k, 40k, even 100k followers.


This course is for both beginners to Instagram and more advanced students that have some experience with the platform.


We’ll first start by teaching the basics of:

• Setting up and optimizing an account

• Developing a content strategy

• Creating your first batch of content

• Learning how to post & how to optimize hashtags


After that, we’ll start exploring intermediate growth strategies like:

• Shoutouts

• Bots & automated systems

• Top post targeted hashtags


After we establish a consistent system for growing our audience we’ll start diving into advanced concepts:


• Hiring low-cost content producers and designing a production system

• Introducing automation into content production, posting, and even outreach

• Using stories to increase engagement through your feed and expand your reach

• Designing an Instagram Live strategy to consistently create spikes in follows

• Creating zombie accounts that help drive traffic to your main account

• Design effective Instagram ads and how to incorporate them into your overall growth strategy

• How to run competitions to grow engagement and follows.


And much much more!


This course is designed to apply to both individuals that want to grow a following for themselves, but also businesses that want to start a presence on the platform and use it to grow their brand.


                                                  ----------------------------------------------------


Are you tired of courses that just repeat information you could have found on a blog or YouTube? Or maybe you’ve been stuck with instructors that TELL you what to do but have no idea what it takes to really accomplish what they’re teaching?

In this course, we don’t just TALK the TALK. We will actually DO what we are teaching.


Follow along as we take an account from complete scratch to 47,000 followers.


UPDATE: The account currently has 141,000 followers!


We start from the absolute beginning with conceptualizing the account, and we end with a well-defined content strategy, over 700 posts, and have even started to generate revenue with our account.


@innovationstation <<check it out

No fake followers, no boosted posts, & no cheating. 47,000 REAL followers with an average engagement rate over 7%. Our account is growing by over 300+ followers a day, using the strategies taught in this course.


                                                  ----------------------------------------------------


Beware other Instagram courses are outdated, shallow, and taught by instructors who have never grown an account themselves


Outdated: Instagram changes its system, its features, and its algorithm at least 3 times a year. That means if your instructor filmed their course in 2015, they’ve missed at least 9 different cycles! Their advice is not only out-dated, but it’s also worthless.


Shallow: Instagram is a huge opportunity and a very complicated product. Anyone who tells you that you can “master Instagram” in 4 hours simply is not telling the truth. It’s not enough to just SHOW you how to add a hashtag. You have to understand how they work, how to track them, and how you can apply a comprehensive strategy to your posts to stay ahead of the game.


Your Instructor:

Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 630,000 students, 35,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.

Bạn sẽ học được gì

Learn how to create a successful themed, business, or personal account on Instagram

Be able to pick an effective name for their account

Understand the platform specific and growth marketing jargon associated with Instagram

Create an attractive logo and further optimize their profile bio, name, & call to actions.

Use and operate analytics tools like Iconosquare & HypeAuditor

Analyze and understand why content on other accounts work

Design a cost & time effective content strategy that works for long term growth

Research and network with other competitor accounts in their space

Create their own first batch of high quality content optimized for attention on Instagram

Find the best images for use on Instagram and prevent copyright complications

Use scheduling tools like Buffer & Later to better control & manage their future posts

Use Photoshop to create custom images

Use Pablo to rapidly create quote & motivational images

Use Final Cut Pro and adobe Premiere to successfully put together and export Instagram videos

Shoot their own personal video for Instagram

Identify strong performing posts that complement their content strategy and re-gram them

Identify, research, and pick the best hashtags for each of their posts

Increase engagement in their posts with effective caption and CTA strategies

Create and deploy an effective "dummy account strategy"

Create a high performing and low effort habit schedule for growing their account

Find and select the best opportunities for growing their accounts through shoutouts

Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to their account

Create a workflow and design a system for their content production

Post an effective job ad online to find help in scaling their content production

Trial and decide which freelancers are right for their account and their content strategy

Make money through their account in 4 different ways

Use mobile optimized tools like Linktree for lead generation

Design and execute an effective Instagram Story strategy

Design and monitor Instagram ads designed to accelerate their account growth

Navigate the Facebook advertising platform and use it effectively for Instagram

Design and run effective Instagram Live sessions that result in account growth & engagement

Use advanced tools like Jarvee for coordinating multiple accounts and automating content

Use advanced tools to automate outreach for promotional strategies, like shoutouts

Design and run successful competitions that are legal and cost effective

Yêu cầu

  • Have access to a smartphone and a consistent internet connection
  • No prior experience with Instagram required

Nội dung khoá học

19 sections

Introduction

3 lectures
Course overview
02:15
Join our community on Slack!
Processing..
Review sheets, resources, activities - all in one PDF
00:01

Setting up your account

20 lectures
Intro to section 1
02:53
The 3 types of accounts
03:30
What goes into a great account + jargon
04:27
UI walkthrough - Creating a dummy account
06:30
Picking a name
09:33
Naming pro-tips
07:23
Follow Along - What to do when a name is taken
05:22
Follow Along - How I got my name
13:12
Name vs username
07:46
What goes into a good logo
11:40
Getting design done for your profile picture
10:39
Follow Along - How I got my logo
14:36
What goes into a good bio
07:41
What you should say in your bio
04:59
CTAs & links
04:38
Follow Along - Putting it all together
11:30
Instagram Insights & Iconosquare
12:35
EXTRA: Optimizing your bio link (how to get pretty links)
17:30
EXTRA: Protecting your account
03:11
Review & Recap: Section 2
00:00

Planning your content strategy

7 lectures
Intro to section 2
00:58
The 3 types of content
07:35
What works on Instagram + common themes
06:35
EXTRA: Planning for aesthetics
06:02
8 accounts worth studying
06:00
Follow Along - InnovationStation content strategy
08:40
Review & Recap: Section 3
00:00

Laying the groundwork

6 lectures
Intro to section 3
01:34
Researching competitors
10:17
Follow Along - Listing out competitors
07:10
List out people to reach out to
02:37
UI walkthrough - laying the groundwork
13:28
Review & Recap: Section 4
00:00

Creating your first batch of content

20 lectures
Intro to section 4
02:14
Image best practices
03:58
Alternate image sizes
04:25
How to find good images
08:32
Quick add apps
19:33
Using Canva
16:15
Follow Along - Using Canva
12:18
Using Pablo to make images
04:53
Using Photoshop
17:42
Intro to creating video posts
06:39
How to use other people's videos
08:54
Shooting your own video
14:36
Using Final Cut Pro (part 1)
15:50
Using Final Cut Pro (part 2)
09:37
Follow Along - Using Final Cut Pro (part 1)
18:01
Follow Along - Using Final Cut Pro (part 2)
23:06
Follow Along - Hyperlapse of putting together a video in Adobe Premiere
09:03
UI walkthrough - creating your first batch of content
14:50
Follow Along - Creating your first batch of content
09:06
Review & Recap: Section 5
00:00

Posting

10 lectures
Intro to section 5
01:03
Elements of a good post
06:06
Writing a killer caption
07:12
How to add invisible line breaks
06:37
Calls to action
07:09
What are hashtags?
03:38
Picking the best hashtags
06:53
When is the best time to post?
07:38
Follow Along - Posting
03:53
Review & Recap: Section 6
00:00

Setting successful habits

6 lectures
Setting up a habit schedule
12:17
Using your dummy account correctly
05:51
Curating your posts
07:46
Using Followers GoLike
05:08
5 ways to up your comments
06:46
Review & Recap: Section 7
00:00

Growth #1 Shoutouts

9 lectures
Intro to shoutouts
08:43
Shoutout best practices
08:31
How to find shoutout partners part 1
12:47
How to find shoutout partners part 2
08:03
Paid shoutouts (optional)
13:08
Follow Along - Paid shoutouts 1
13:11
Follow Along - Paid shoutouts 2
06:37
Advanced strategies for shoutouts
09:10
Review & Recap: Section 8
00:00

Growing and automating content production (Optional)

11 lectures
Intro to growing and automating content production
01:16
Creating a workflow for content production
10:30
Dividing your workflow
16:04
Follow Along - Dividing your workflow
04:45
Writing requirements
09:41
Deciding what help you need
12:12
Finding freelancers online
06:12
Writing a job post for Upwork
13:03
Running trials & posting on Upwork
18:19
Using Later for scheduling posts
15:28
Review & Recap: Section 9
00:00

How to make money off Instagram

9 lectures
Intro to making money on Instagram
00:58
#1 Selling shoutouts
11:46
Building a price list for shoutouts
11:13
#2.1 Affiliate marketing
12:10
#2.2 Selling your own stuff
11:36
#3 Flipping your account
13:52
#4.1 Leads - Linktree
11:41
#4.2 Leads - Landing pages
19:15
Review & Recap: Section 10
00:00

Using stories to grow

8 lectures
Intro to stories
01:08
The anatomy of a story
05:50
Strategies for stories
04:50
How to post stories - UI walkthrough
06:23
Follow Along - Posting a story
06:48
Follow Along - Innovationstation story strategy
07:40
Stories best practices
07:13
Review & Recap: Section 11
00:00

Instagram ads

7 lectures
Intro to Instagram ads
00:56
3 types of Instagram ads
05:10
Boosted posts
14:04
Instagram feed ads (part 1)
11:36
Instagram feed ads (part 2)
10:36
Story ads
10:25
Review & Recap: Section 12
00:00

Instagram live

7 lectures
Intro to Instagram live
01:14
What is Instagram live and what does it work for
08:10
Instagram live UI walkthrough
04:16
Promoting your live
04:26
Follow Along - Setting up the giveaway for Instagram live
09:58
Follow Along - Screen recording of live session
18:40
Reviewing live performance
06:11

Automated outreach

7 lectures
Intro to automated outreach
00:54
Types of outreach
05:41
Semi-automatic S4S outreach
16:37
Semi-automatic S4S outreach - followup
06:49
Using Jarvee for automated outreach
16:53
Jarvee outreach - followup
03:19
Review & Recap: Section 14
00:00

Competitions

6 lectures
Intro to competitions
01:06
Giveaways vs. competitions
04:34
How to run competitions
09:35
Giveaways
06:45
Follow Along - Innovationstation giveaway
10:00
Review & Recap: Section 15
00:00

Growth #2 Bots

4 lectures
Intro to bots
05:30
Options for creating bots
07:28
Setting up Instavast
09:22
Review & Recap: Section 16
00:00

Zombies

14 lectures
Intro to zombies
01:53
Creating a zombie account
13:40
Proxy vs VPN
03:27
Coming up with names and bios for zombies
08:16
Follow Along - Setting up a zombie account
11:14
How to get phone numbers for zombies
08:21
Adding logos to zombies
09:10
Setting up a VPS & Jarvee preview
13:25
Setting up AWS
14:33
Intro to Jarvee
16:45
Jarvee tools (part 1)
17:44
Jarvee tools (part 2)
16:01
Jarvee tools (part 3)
07:00
Review & Recap: Section 17
00:00

Follow Along with the growth of InnovationStation

13 lectures
Follow Along - 425 followers
07:13
Follow Along - 557 followers
07:01
Follow Along - 2,374 followers
09:07
Follow Along - 3,961 followers
16:59
Follow Along - 4,237 followers
09:03
Follow Along - 5,894 followers
18:04
Follow Along - 11,242 followers
18:37
Follow Along - 12,900 followers
13:09
Follow Along - 25,000 followers
08:27
Follow Along - 34,000 followers
10:44
Follow Along - 40,000 followers
06:24
Follow Along - 45,000 followers
15:29
Follow Along - 60,000 followers
14:12

Bonus Section

1 lectures
Bonus Lecture
00:17

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