Mô tả

***Highest rated course on Online Psychology, by a best selling instructor***

If you are a Conversion Rate Optimization specialist or someone working on optimization and experimentation you often hear that online psychology is very important to increase your successes. And this is true, data shows that teams with knowledge about psychology get more A/B test winners, get a higher conversion rate and get better insights about their website visitors. If you want to achieve this, then this is the right course for you.


By taking this course, you will learn:

  • How to build a behavioral model with online psychology.

  • How to verify your behavioral model through A/B testing and psychology.

  • How to apply the four optimization directions and all psychological tactics.

  • How to apply your knowledge to every step in the customer journey.

  • How to use online psychology to increase your A/B test winners and conversion rates.

This helps you to greatly increase your success in your job and contribute to the growth of the whole organization.

This course will not simply cover 100 psychological tricks you can apply to your website today. Instead, this course will teach you how to really apply online psychology and persuasion into conversion rate optimization practices. You will learn how it fits within your CRO process, how to use it in your experimentation, and how to create and validate a behavioral model of your website visitors that helps you to increase your conversion rates and realize valuable long term learnings.


Online psychology and persuasion course setup

In this course, you will start by building a behavioral model for your website visitors. This model will help you to properly apply online psychology and persuasion into practice.

Next, you will learn everything about our brain and dual processing. We will cover System 1, System 2, and their characteristics.

After that, we deep dive into the four psychological directions for optimization and cover the psychological tactics which you can use in your A/B tests to verify your behavioral model. We will cover cognitive ease, motivation & risk, attention & perception, and choices & memory.


Course content

  • Section 1: Introduction

  • Section 2: Building a behavioral model

  • Section 3: Dual processing theory

  • Section 4: Cognitive ease

  • Section 5: Motivation & risk

  • Section 6: Attention & perception

  • Section 7: Choices & memory

  • Section 8: Final words

The course is set up in a practical and engaging manner. Together, we will cover all the theories using fun exercises, real-life examples, surprising scientific research, and of course, examples of how to apply it on your website.

By the end of the course, you will know how to build and verify a behavioral model with online psychology. You will massively increase your conversion rates, as well as learn about the needs, motivations, and behaviors of your website visitors. And all this knowledge is not only beneficial for your website, but also for marketing, product innovation, product owners, and the overall strategy of your whole organization.

Master online psychology and persuasion for conversion rate optimization and start increasing your conversion rates today

If you sign up today you will have lifetime access to the course, including all future updates. You´ll also get a 30 day no question asked, money-back guarantee.

If you have any questions, during this course or after that, you are always very welcome to contact me. I will be happy to help you out, and I want you to be successful.

Ready to learn online psychology? Get started today! :-)

Bạn sẽ học được gì

Apply online psychology to your conversion rate optimization program in a structured manner.

Build a behavioral model of your website visitors with online psychology.

Verify your behavioral model through A/B testing and psychology.

Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.

Learn about the four optimization directions and all psychological tactics.

Apply the right psychology and persuasion tactics at every step in the customer journey.

Keep track of all your insights.

Keep building on your successes.

Yêu cầu

  • Eagerness to master online psychology and increase conversion rates.
  • A (very) basic understanding of Conversion Rate Optimization and A/B testing is useful but not required.
  • Useful (free) tools will be discussed in the course.

Nội dung khoá học

8 sections

Introduction to Online Psychology

5 lectures
Course goals, structure and benefits
02:52
Captions and playback rate
00:50
Why online psychology
02:00
Course materials
02:36
Free Psychology for A/B testing book
00:30

Building a behavioral model with online psychology

9 lectures
Introduction to building a behavioral model with online psychology
02:35
Hierarchy of evidence
03:38
Build a behavioral model 1
03:20
Build a behavioral model 2
05:01
The online psychology sheet and Airtable
10:17
Validating the model
02:47
Psychology with insufficient traffic for experimentation
01:50
Replication problem of scientific research
03:06
Recap section 2
01:10

Dual processing theory

13 lectures
Our brain - System 1 & 2
08:14
System 2
01:33
System 2 can reason and is often interpreting
03:47
System 2 costs energy and can quickly deplete
02:54
System 2 needs focus
03:12
System 1
01:57
System 1 is always on
04:11
System 1 jumps to conclusions
03:30
System 1 is associative
02:42
System 1 is affected by moods
02:17
System 1 is not dumb
04:55
Recap section 3
01:25
Dual processing theory quiz
4 questions

Cognitive Ease

9 lectures
Introduction to cognitive ease
01:35
Fluency
07:07
First impression and the Halo effect
07:13
Similarity and the Mere exposure effect
06:49
Priming
06:17
Mental simulation
06:03
Affect and availability
07:17
Recap section 4
01:10
Cognitive Ease quiz
4 questions

Motivation & risk

15 lectures
Introduction to motivation and risk
02:28
Goal value
04:07
Present focus bias and instant gratification
05:16
Self-efficacy and conditioning
06:02
Commitment & consistency
05:44
Social proof
07:29
Authority
07:40
Reciprocity
05:13
Autonomy
06:47
Loss aversion
06:48
Scarcity
05:06
Endowment effect
06:16
Ambiguity
06:56
Recap section 5
02:09
Motivation & risk quiz
5 questions

Attention & perception

12 lectures
Introduction to attention & perception
02:00
Bottom-up attention
06:46
Cueing
05:01
Confirmation bias
06:33
Pictorial superiority effect
05:20
Contrast effect
07:08
Anchoring
05:46
Framing
05:22
Storytelling
05:24
Price perception
08:09
Recap section 6
01:34
Attention & perception quiz
4 questions

Choices & memory

9 lectures
Introduction to choices & memory
01:43
Analysis paralysis and choice paradox
07:00
Chunking
05:33
Order effect
06:47
Centre stage, higher-end
04:06
Status quo bias
05:48
Peak-end rule
07:02
Recap section 7
01:16
Choices & memory quiz
4 questions

Final words

4 lectures
Recap course
04:02
Test idea generation
04:21
The ethical side
04:31
Thank you & next steps
04:10

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