Mô tả

Do better SEO than your competitors or any freelancer! Get SEO traffic that fuels your business growth!

Updated almost every month with the latest Google search developments.

LATEST Updates: 

  • Most recent big changes in Google SEO algorithm

  • Site speed case study where I show how to get a fast boost in rankings

  • How to use authoritative SEO sites to rank

  • Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO

  • Use social media to boost the SEO rankings of your web pages

  • Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords

  • Google trends for additional keyword research

  • SEO article writing and SEO copywriting for writing SEO content as a freelancer

Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products! 

This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I'll also share the latest SEO industry developments and Google search algorithm updates.

I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACING

Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective "white hat" Google search strategies in order to make you a great SEO marketer. 

COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH

We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.

COURSE STRUCTURE PART 2: ON-PAGE SEO

The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.

Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.

COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER

The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search. 

COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE

After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.

APPLY THE STRATEGIES AS YOU GO

Most of the SEO topics in this course are covered with theory AND practical examples in which I walk you through how to do each SEO tactic with screen-sharing so you can follow everything I do click-by-click.

PRACTICAL SEO APPLICATION

Since I show how I do SEO with screen-sharing, you'll be able to immediately apply the SEO tactics I show to your website. With every few videos and with every section, you'll be able to improve something new about your website.

SEO TOOLS USED IN THE COURSE

  • Google Keyword Tool

  • Google Analytics

  • Google Search Console

  • Yoast SEO for WordPress SEO and blogger SEO

  • SEMRush

  • A number of 3rd party Google research tools including tools to research competition

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable

* My list of 50 business-success skills when you complete the course

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY-BACK GUARANTEE 

This SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with SEO just like I've done for thousands of my other students. 

Invest in your future. Enroll in this SEO training course now and promote any site!

Bạn sẽ học được gì

Most complete and thorough SEO course on the market

Do SEO on your own for your website or as a freelancer

Dominate Google search as well as other search platforms

Personal help from a responsive and caring instructor

Smart SEO strategies used only by very savvy marketers

Rank almost any page in Google search

Create a very good SEO strategy for your business

Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more

Use different search engines mentioned above to your advantage to dominate everywhere on the web

Learn SEO secrets and advanced strategies that no one talks about

Go from a beginner to very intelligent about SEO

Save thousands of dollars on hiring SEO consultants or agencies

Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix

Yêu cầu

  • Be excited about using today's smartest SEO strategies to grow your business.

Nội dung khoá học

35 sections

SEO course introduction and what you will get from the course

2 lectures
SEO course warm welcome and what to expect from the course
02:51
What Google wants us to focus on for SEO in 2024
03:54

STEP 1: SEO Keyword research

19 lectures
Understanding search intent so you can capture the most lucrative traffic
02:29
Long-tail vs. short-tail and profitable keywords for best SEO results
08:10
Introduction to SEO keyword research & starting to do keyword research
07:28
Keyword research example & getting you more comfortable exploring SEO keywords
06:37
Keyword exercise to get many unique & original keywords that SEO tools don't
02:31
SEO keyword mapping and tracking your full list of SEO keywords
08:45
13 ways to get unique SEO keywords for your business
08:50
Keyword density tool: 2 great uses for SEO
07:15
Using Artificial Intelligence and ChatGPT to get creative SEO keywords
07:04
Course project for practicing SEO
04:37
Exercise question for practicing keyword research
01:30
Exercise question for practicing keyword research
03:02
Practical application of keywords from scratch - exercise
02:05
Keyword research exercise (music website) - answer one
02:24
Keyword research exercise (music website) - answer two
03:39
Practical project and future course updates
01:25
Keyword research quiz
3 questions
Advanced keyword research quiz
2 questions
Technical SEO coverage throughout this course
03:36

STEP 2: Starting to use SEO tools

4 lectures
Section introduction to why it's necessary to use 3rd party SEO tools
00:47
Automatically translate your site, rank in more languages & get more SEO traffic
06:48
Domain authority and a free tool for researching competition for organic SEO
07:06
SEOQuake SEO Chrome plugin to research competition
03:52

STEP 3: Google Search Console SEO tools to check search performance and indexing

10 lectures
Setting up your Google Search Console (formerly Webmaster Tools) for SEO
06:14
In case your Google Search Console shows no data
01:24
Google crawler, Google indexing, and creating your sitemap.xml for SEO
04:22
Submitting new URLs and checking for page status and indexing for SEO
04:32
Where your pages are ranking and page/query performance in SEO
03:42
User experience section of Google Search Console
03:51
Google Core Web Vitals for SEO
04:29
Using the Google mobile friendliness for SEO check tool
08:07
Google Search Console exercise
00:42
Google Search Console exercise - answer
01:55

STEP 4: Student questions to answer now that you understand about SEO keywords

2 lectures
Common student question: does SEO work for my site technology?
02:52
Common student question: does buying expired domains with domain authority help?
06:29

STEP 5: On-page SEO: intent match, WordPress Yoast SEO & Shopify SEO meta tags

16 lectures
On-page SEO section introduction
06:52
How to set up the Yoast plugin for SEO
11:04
How to set up title/description metas for regular blog post SEO
02:37
Writing enticing meta tags to increase Google SEO SERP clickthrough
07:33
Meta tag writing exercise
00:51
Meta tag writing exercise - answer
02:09
Meta tag writing exercise two
01:47
Meta tag writing exercise two - answer
03:16
Example of writing better meta tag and description in Shopify for Ecommerce
07:45
Meta titles quiz
3 questions
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
05:04
EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
05:41
Attractive SEO copywriting exercise: residential cleaning business meta tags
00:56
Attractive SEO copywriting exercise - answer: cleaning business meta tags
02:57
Sales copywriting quiz
2 questions
Advanced sales copywriting quiz
2 questions

STEP 6: On-page SEO with beyond meta title and meta description

20 lectures
Introduction to further on-page SEO with elements that appear on your pages
00:29
Cornerstone SEO pages
03:53
The skyscraper method for SEO content
02:11
Interlink your own pages for an SEO boost
08:40
ADVANCED page interlinking: Strategy to boost your SEO
08:37
Creating a link to itself in HTML
04:41
Correct use of H1 and H2 tags
04:27
Title tooltip tag for SEO, website usability, sales conversion, or email signups
06:09
Image ALT tag for SEO
01:33
How long should a page be for SEO
03:04
Google EAT SEO, Google YMYL and what Google thinks is good content for SEO
05:20
Google Quality Guidelines for SEO: Good grammar on each page, well-written, etc
05:46
Revive Old Posts plugin for social sharing, scheduling & SEO boost
06:06
Avoid the error of keyword cannibalization and use keyword stemming
05:52
If you are doing SEO article writing for a client
05:31
How to begin using Google Docs for SEO article writing if you don't use it yet
02:05
On-page SEO strategy exercise
00:49
On-page SEO strategy exercise - answer
02:48
On-page SEO quiz
4 questions
Advanced on-page SEO quiz
2 questions

STEP 7: SEO with Artificial Intelligence (AI) software ChatGPT

9 lectures
Artificial Intelligence for SEO - section introduction
02:57
Google forming the policy for AI-generated content
04:05
Logging into and creating an account in ChatGPT
04:04
Starting to use ChatGPT
07:15
Better editing, and making any business writing more sophisticated
10:55
Starting to proofread a blog post with ChatGPT
03:02
Deep proofreading for emotional writing vs. sterile writing
10:08
Doing sales copywriting with Artificial Intelligence - AI
04:28
Should you have a blog for SEO?
04:22

STEP 8: URL structure for SEO

4 lectures
Do keywords in domain or exact-match domains matter?
04:27
URL folder and page names structures for SEO
03:22
From Google about SEO impact of keywords in the URLs and how WordPress relates
03:11
URL SEO quiz
1 question

STEP 9: Google Analytics for SEO and website usability

8 lectures
Section introduction: Google Analytics 4 for SEO
03:34
Diving a little deeper into Google Analytics 4
02:44
Setting up Google Analytics 4
04:45
How to connect GA4 to your website data stream
09:28
Demo of Google Analytics 4 for a Google website and custom reports
09:53
How to use the Google Search Console and Google Analytics together
04:11
SEO tools quiz
2 questions
Advanced SEO tools quiz
1 question

STEP 10: Finding and removing duplicate and thin content to help your SEO

7 lectures
Ways of dealing with thin or bad content and what's really duplicate
09:41
Finding pages to improve or delete by using the Google Search Console
03:43
Identifying and getting rid of bad pages
03:15
Ways to identify duplicate content
02:06
Finding duplicate content within your pages
02:13
Duplicate content quiz
2 questions
Advanced duplicate content quiz
1 question

STEP 11: SEMRush SEO tool for competitor backlink research or backlink analysis

7 lectures
Registering for SEMRush
03:14
Finding a link to my site where my page was gone and fixing it to regain SEO
02:19
Finding citation opportunities
02:20
Finding old links and having ways to get many more links from those sites
06:27
Competitor link research for SEO
09:06
How my competitor got great links
06:14
Backlink audit to find toxic links to disavow
02:23

STEP 12: Off-page SEO and Google citations to boost SEO for new local websites

3 lectures
Off-site SEO section introduction
02:15
How to get citations and brand mentions for SEO
06:01
Using your industry-specific websites for SEO and citations
03:33

STEP 13: Off page SEO & Link-building

16 lectures
What to look for in a link that boosts SEO ranking
02:51
Do follow vs. no follow links for SEO
05:23
No-follow update and the new UGC and Sponsored attributes
03:01
Does linking out to other sites help SEO?
02:30
Creative strategy for using no-follow within your own website
04:34
Guest blogging for SEO
03:44
Guest blogging pitch script for SEO
04:27
How to get links on Wikipedia to boost SEO
05:29
Getting backlinks from product reviews
03:23
How to use Google Alerts to link-building
03:46
Disavowing bad links
04:31
Exercise for choosing where to get links
00:49
Exercise for choosing where to get links - answer
05:25
Exercise - reverse a pitch and turn it in it into a backlink
02:12
Exercise answer - reverse a pitch and turn it in it into a backlink
04:51
Off-page SEO quiz
2 questions

STEP 14: How to get .edu links from authoritative universities to boost SEO

6 lectures
Introduction to .edu link, and which are good and bad
03:15
How to get edu links with internships
04:15
How to get .edu links with scholarships
02:04
Edu link exercise
00:51
Edu link exercise - answer
03:13
Backlinks from .edu sites quiz
1 question

STEP 15: Practical SEO strategy examples

4 lectures
Practical examples of SEO for different websites - section introduction
01:01
Practical SEO example and case study of how I would do SEO for a website of mine
11:41
Successful blog SEO example
05:58
SEO for Ecommerce
06:40

Don't fall for potential scams or bad services

1 lectures
Don't fall for potential scams or bad services
06:15

STEP 16: Other SEO backlink strategies

10 lectures
Linkable asset for SEO to make your link-building easier
05:42
Link-begging script example you can use to get links for SEO
04:54
How to get backlinks for SEO from events
03:26
How to use events to build links
05:01
RadioGuestList for link building
02:21
HARO for link building and publicity
06:08
Linkbuilding exercise
00:57
Linkbulding exercise - answers
03:14
Link-building quiz
4 questions
Advanced link-building quiz
2 questions

STEP 17: Link building and boosting SEO with memes

4 lectures
Introduction to link building with memes
01:13
How to begin finding viral memes to post on your social media
03:17
How to create your own image memes in minutes and for free
02:30
How to create your own gifs to go viral
02:29

STEP 18: Press releases for link-building to boost your inbound marketing

17 lectures
Press release section introduction
01:24
Which situations are press releases for?
03:51
Starting to write the press release with the title
05:51
Subtitle for your press release
03:05
Writing the press release as a story and to add keywords
06:57
If journalists copy and paste your press release, how will it impact your SEO?
02:34
Example of PLR licensing service press release
01:34
Example for a book release
01:39
Submitting the press release
07:57
20 websites to promote press releases
00:03
Results
05:46
Press release exercise
00:42
Press release exercise - answer
01:45
Press release exercise two
00:36
Press release exercise two - answer
01:36
Press release quiz
2 questions
Advanced press release quiz
1 question

Different way of looking at things for a moment

1 lectures
SEO ranking factor myths from Google staff
04:23

STEP 19: Smart and savvy SEO - beyond WordPress or Shopify sites

11 lectures
Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
01:56
NEW! SEO thumbnail and logo secret with case study
06:09
Recommending your own products to get them recommended - beyond just SEO
02:52
6-figure client recommendation algorithm case study - beyond just SEO
02:44
Recommending other products alongside yours promoted next to them - beyond SEO
02:51
How to work up to getting all the great reviews and engagement - beyond just SEO
06:31
Marketplace SEO exercise
01:07
Marketplace SEO exercise - answer
01:49
Marketplace SEO exercise - answer two
02:49
Algorithm quiz
2 questions
Advanced non-Google SEO quiz
1 question

STEP 20: Local Google SEO and Google map ranking

8 lectures
Introduction to local SEO for inbound marketing
02:39
Anatomy of a local SEO search result to see if as Google or as an SEO marketer
03:04
How to get on the Google map SEO search results
03:21
Ranking for local SEO searches through local business listing directories
03:45
Last words on local SEO and doing local SEO anywhere else in the world
02:27
Local SEO exercise
00:57
Local SEO exercise - answer
01:40
Local SEO quiz
1 question

STEP 21: SEO penalties! Very important - don't get penalized!

5 lectures
Google SEO penalty section introduction - don't fall into these SEO penalties!
00:26
SEO penalty: Panda
03:08
SEO penalty: Penguin
03:46
More different penalties
00:02
Google penalty quiz
2 questions

STEP 22: Google voice SEO: New and rapidly growing so take advantage of it

11 lectures
Voice SEO section introduction
02:32
Types of devices for voice SEO
02:05
Answer box SEO with FAQ pages to rank different kinds of businesses
03:16
A more detailed content strategy beyond the FAQ - voice SEO
02:37
Example of voice SEO for local business
03:34
CNET page with all the things you can search for using "OK Google" - voice SEO
02:08
Search result position zero: Two important things to know about answer box SEO
02:44
Google voice SEO - exercise
01:34
Google voice SEO exercise - answer
03:20
Google voice quiz
2 questions
Advanced Google voice quiz
1 question

STEP 23: Improving site load speed for SEO

26 lectures
Site speed section introduction and how it impacts SEO
01:20
Results of how my site's SEO ranking jumped after boosting site speed load
02:42
Let's begin analysis of your site with these 3 free site speed analysis tools
07:49
Critical Rendering Path and how it impacts page elements, load speed and SEO
06:19
Explaining Core Web Vitals acronyms: LCP, FID, INP, CLS
03:17
How to watch the next videos
02:10
Caching plugins for WordPress - helps with site speed and SEO
01:29
Another website speed plugin to speed up WordPress even more
08:17
Result in traffic weeks after optimizing my site speed to a 90+ score
01:04
Case study of reducing image size issues to boost site speed and SEO
02:29
Reducing image size to help site load speed and SEO
02:51
Case study and immediate results of taking out unused CSS from a page
05:02
Finding unused CSS and removing unused CSS to improve page speed for SEO
12:01
Speeding up the site with JavaScript loading optimizations
03:41
"Minifying" CSS, html and JavaScript file sizes - helps site load speed and SEO
03:54
Enabling compression to boost site speed and SEO
02:28
JavaScript defer and async tags
02:08
Last changes to speed up loading of YouTube and images
04:39
Shopify bad results due to 3rd party CSS and JS
03:01
Page optimization prioritization strategy for SEO
03:16
Site speed exercise
01:08
Site speed exercise - answer
01:46
Site speed exercise two
01:24
Site speed exercise two - answer
05:48
Site load speed quiz
2 questions
Advanced load speed quiz
1 question

STEP 24: How I achieved a site speed score of 100 with a WordPress website

8 lectures
Section introduction - speed boost by migrating to fast hosting
03:53
Types of hosting: shared hosting vs. cloud hosting vs. managed hosting
07:28
Creating an account in 10Web
02:52
If you only have a domain - how to connect the domain to 10Web hosting
05:57
First steps to migrate my website from old slow hosting to 10Web
07:45
Transferring domain nameservers from the original domain registrar
04:24
Troubleshooting an issue with SSL certificates
01:55
Showing: Grade A-100 for website speed and site fully loads in 0.7 seconds
03:30

How to set up your website to practice SEO

3 lectures
Section introduction - getting a domain name and a website
02:42
How to choose a domain name
08:09
How to get a free domain name and cheap hosting
07:54

STEP 25: Google Image SEO (applies to WordPress SEO or Shopify SEO)

10 lectures
Introduction to Image SEO section
01:03
Explaining the Google image search SEO
04:07
Setting your image path folders to have the right keywords for SEO
02:09
Best practices for your IMG tag for SEO and boosting conversion
05:13
ADVANCED: Image SEO strategy for branding, sales, and SEO boost
08:17
Image dimensions for social media posting - helps SEO
01:51
Image SEO exercise
00:49
Image SEO exercise - answer
01:27
Google image SEO quiz
2 questions
Advanced Google image SEO quiz
1 question

STEP 26: Rank in most top-10 SEO results (WordPress SEO or Shopify SEO)

13 lectures
Section introduction: Making all 10 Google SEO results promote your business
01:17
Google map SEO with Google My Business (previously Google Local)
02:11
Getting YouTube videos to rank in Google search for SEO
03:42
Amazon or other eCommerce websites for SEO
04:55
Facebook page for SEO
02:42
Twitter profile can be used for SEO
01:22
Quora pages can rank in Google SEO
03:33
Publicity mentions can rank in Google SEO
02:41
Google news
08:20
Multiple pages in Google Top-10 results - exercise
01:03
Multiple pages in Google Top-10 results - exercise answer
02:42
Google SEO ranking multiple pages in top-10 quiz
2 questions
Google SEO ranking multiple pages in top-10 advanced quiz
2 questions

STEP 27: Google SEO rich snippets for better click-through from search pages

5 lectures
Introduction to Rich Snippets SEO section
00:59
Rich snippets vs. Featured snippets for SEO
06:48
Setting expectations: How long it will take for rich snippets to show up SEO
03:04
Structured data markup helper for non-developers and developers
06:57
Rich snippets quiz
2 questions

32-point SEO audit checklist (applicable whether you are doing WordPress SEO or

1 lectures
SEO Audit (applicable whether you are doing WordPress SEO or Shopify SEO)
01:25

OPTIONAL STEP 1: Freelancing with SEO on Fiverr - or getting an SEO job

16 lectures
Freelancing with SEO on Fiverr - section introduction
02:37
SEO job interview questions and common questions for SEO freelancers
15:22
How many gigs to create and how leveling up works on Fiverr
04:42
How to apply to become a seller on Fiverr
04:53
The goal for how your Fiverr freelancing profile should appear
03:50
Introduction to Fiverr SEO
05:11
How to quickly get a gig to rank well in Fiverr
04:31
Ranking fluctuations
04:00
Copywriting for title which can help you make your Fiverr gigs more attractive
07:38
Copywriting for your Fiverr freelancing gig description
06:01
Example of writing a gig description
03:24
Making people buy your gig-extras
03:04
Consumables, next-gig up-sell strategy or gig-carousel
04:06
Example of a freelancer who makes thousands of dollars per client that I hire
03:55
Fiverr vs. UpWork (why I prefer freelancing on Fiverr)
02:43
Fiverr quiz
2 questions

OPTIONAL STEP 2: Building an SEO agency from your SEO freelancing business

13 lectures
SEO agency section introduction
01:37
Overview of marketing strategies so you can fit each into your marketing
05:05
Your positioning and differentiation
06:21
Agency website conversion checklist
06:32
CHECKLIST to build credibility and branding outside of your website
03:11
Basic agency keywords
02:05
D7LeadFinder lead generation tool introduction
02:38
D7LeadFinder results
05:53
LinkedIn connection message template to immediately compel and interest people
05:05
LinkedIn welcome message template
05:48
SEO agency exercise
00:56
SEO agency exercise - answer
02:46
Agency quiz
3 questions

Further resources

3 lectures
Course certificate: How to get it if you need it
04:54
Congratulations! Thank you for being a great student! And some parting words.
03:05
Bonus lecture - next steps
00:17

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