Mô tả

What is the aim of this course?

Strategy is one of the most dreaded subjects in any business. There are so many conflicting frameworks that is difficult to decide what to choose. In this course, you will learn a framework that will help you formulate and execute the strategy for your businesses on the level of top consulting firms i.e. McKinsey, BCG, Bain, PwC, and EY. You will also see how others are implementing their strategic choices.   

This course will help you drastically improve your knowledge and skills in creating as well as executing a strategy for your business (or your customers’ businesses). It is designed for people who want to become management consultants, business analysts, or work on creating and implementing the strategy inside the business. In the course you will learn 3 main things:   

  1. What strategic choices do you have and how to choose the optimal one?   

  2. How to calculate the impact of the chosen strategy or tactic?   

  3. How to implement the strategy and how others are doing it?

The course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies in the Retail, FMCG, SMG, and B2B sectors that I worked for. I have carried out or supervised over 90 different performance improvements and strategic projects in different industries that generated a total of 2 billion in additional EBITDA. On many occasions, I had to not only formulate the strategy but also make sure that it was implemented. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are CEOs, Board Members, Operational  Directors, COOs, Investment Directors, Directors in Consulting Firms, etc. On top of that my courses on Udemy were already taken by more than 205 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through cases so most of the lectures are case studies showing some business problems solved in Excel. In this way, you get a lot of practical insight into how to calculate the impact of strategic changes or how to decide which strategic option is useful. These skills will come in handy during consulting projects. To every lecture, you will find attached  (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you in your work.   

Why have I decided to create this course?   

Most consultants and business analysts are a bit lost during strategic projects. On one hand, you have a business you don’t quite understand as it is new to you. On the other hand, you have a multitude of frameworks that are conflicting with each other and quite often not practical enough. To make matters worse the customer - the business you are working for has problems understanding what you are trying to convey with your thick presentations and thousands of Excel files.   

Therefore, I have gathered all my experience into one framework that is easy to follow not only for you but also for your customers. I believe in the power of data. That is why, I will show you also how to prove, using hard data and calculation in Excel, that a certain strategic choice is good or bad.  In order to make certain strategies easier to understand I have also added plenty of examples of businesses using specific strategies.   

To sum it up, I believe that if you want to find a way to grow a business you have to become an expert in formulating and executing a proper strategy for this business.  This course has all the materials you need to become one. That is why, I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to owners, founders of businesses as well as board members.   

In what way will you benefit from this course?   

The course is a practical, step-by-step guide loaded with tons of examples, analyses, tricks, and hints that will significantly improve the speed with which you formulate a strategy. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:   

  1. What strategic choices do you have and how to choose the optimal one?  

  2. How to calculate the impact of the chosen strategy or tactic?   

  3. How to implement the strategy and how others are doing it?  

  4. What are the consequences of a specific strategic choice for your business?   

You can also ask me any question either through the discussion field or by messaging me directly.   

How the course is organized?  

The course is divided into the following sections:   

  • Introduction. We begin with a little intro into the course as well as some general info on production   

  • Do what you do but better. In the second section, I will discuss the basic things you can do to improve its profitability without much growth or expansion. This strategic direction is the best for people who are satisfied with the current size of their business   

  • Expand your business. In this section, I will show you different ways in which you can grow your business or your customers’ businesses in size. This strategic choice is perfect for those businesses that have a winning business model and a lot of room to grow. As always there will be loads of case studies, practical knowledge of how to do in practice the necessary calculations in Excels   

  • Go niche. In the 4th section, I will show you how you can protect your business by going into a niche. I will devote a lot of time to the Blue Ocean Strategy and Low-Cost Strategy – 2 very powerful strategic concepts that have been disrupting many markets   

  • Transform. In the 5th section, I will show you how you can transform your business from your current vulnerable position into a better place with better margins and more room to grow.   

  • Disrupt Yourself. In this section, I will show you the last strategic option you may consider. Here you decide to look for ways to disrupt yourself before somebody else does it.  I will discuss ways in which you can do it and I will show you plenty of examples of successful execution of this strategy   


  • You will be able also to download many additional resources   

  • Excels with analyses shown in the course  

  • Presentation of slides shown in the course  

  • Links to additional presentations and movies    

  • Links to books worth reading     

At the end of my course, students will be able to…   

  • How to formulate a successful business strategy

  • Pick the right strategy for your business

  • How to crunch data in Excel

  • Estimate the impact of the strategic option you have chosen

  • Increase the value of your business or the businesses that belong to your customers

  • How to structure complex issues

  • How to define key steps needed to achieve the selected strategy

Who should take this course? Who should not?   

  • Management Consultants

  • Business Analysts

  • Small and medium business owners

  • Startups founders

  • Controllers

Enjoy the course and if you have any questions or requests just let me know

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Yêu cầu

Nội dung khoá học

7 sections

Introduction

6 lectures
What the course will be about
02:22
A little bit about me
01:47
How this course will be organized?
01:50
How to deal with Blurry image
02:04
How to reach additional resources
01:06
How to find information and ask questions
02:50

Do what you do but better

31 lectures
Do what you do but better – Introduction
01:15
Overview of cases we will talk about in this section
01:22
Improve processes – Introduction
03:07
DIY - internal logistics optimization – Introduction
00:45
DIY - internal logistics optimization – Solution
02:54
DIY - internal logistics optimization – Solution in Excel
02:23
DIY – the remaining processes
00:26
Use the right tools in the right manner - examples
04:54
Pricing – Introduction
02:26
Pricing – Psychology – Price vs Benefit
02:51
Pricing – Psychology – Fair Price
03:20
Pricing dilemma – case study
01:57
Pricing dilemma – Solution
02:42
What will be the effect of the price increase – Introduction
02:09
What will be the effect of the price increase – Solution – Impact on coffee only
04:01
What will be the effect of the price increase – Solution – Impact on boths
02:34
Optimize Working Capital – Introduction
04:04
Optimize Working Capital – Inventory analysis – Introduction
03:10
Optimize Working Capital – Inventory analysis – Solution
03:12
Operational Excellence – Introduction
02:32
Operational Excellence – Introduction to math for low cost models
03:35
Operational Excellence – Compound effect
01:52
Operational Excellence – Raynair vs regular airline - math behind the low cost m
03:27
Where can you learn more about low-cost busisnesses
00:40
Cross-selling & up-selling – General remarks
02:22
Cross-selling – Case Introduction
02:57
Cross-selling – Case Solution
03:24
Sell non-core assets – Introduction
02:14
Sell non-core assets – Cosmetics – Case Introduction
00:50
Sell non-core assets – Cosmetics – Case Solution for the Hotel
03:28
Sell non-core assets – Cosmetics – Case Solution for the Kindergarten
03:19

Expand your business

52 lectures
Expand your business – Introduction
01:56
Overview of cases we will talk about in this section
01:20
Penetrate existing markets / products – Introduction
02:18
Introduction to Expansion
02:23
Expansion of current model – Options
01:51
Saturating existing markets – Introduction
01:00
Saturating existing markets – Case Introduction
01:11
Saturating existing markets – Data for the case study
03:12
Saturating existing markets – Number of Stores
03:09
Saturating existing markets – Stores by concepts
03:04
Saturating existing markets – Concept & Space
03:46
Saturating existing markets – Solution in Power Point
01:57
Target new customers with existing products – Introduction
02:29
Restaurant Chain – How to define segments / target groups
03:09
Restaurant Chain – Example of segmentation
01:38
Target new customers with existing products – Fitness Clubs – Introduction
01:12
Target new customers with existing products – Fitness Clubs – Number of customer
01:45
Target new customers with existing products – Fitness Clubs – Profit & Loss
02:49
Target new customers with existing products – Fitness Clubs – Final Solution
02:06
Enter new markets for existing products – Introduction
03:11
Expansion strategy into other countries – Introduction
02:48
Expansion strategy into other countries – Case Introduction
02:17
Expansion strategy into other countries – Data for the case study
03:44
Expansion strategy into other countries – Which function to use
04:53
Expansion strategy into other countries – Solution in Excel
03:32
Expansion strategy into other countries – Solution in Power Point
02:30
New products within old categories – Introduction
02:32
New products within old categories – Case Introduction
01:25
New products within old categories – Case Solution – Vaccum Cleaners estimation
03:57
New products within old categories – Case Solution – The rest in Excel
03:05
New products within old categories – Case Solution – Power Point
01:59
New products expanding brand – Introduction
03:06
How to expand the brand – Milk Producer – Introduction
02:38
How to expand the brand – Solution – Part 1
03:29
How to expand the brand – Solution – Part 2
02:57
How to expand the brand – Solution – Scatter Plot
03:12
Does it make sense to introduce new services or product – Introduction
02:33
Does it make sense to introduce new services or product – Solution – Part 1
03:43
Does it make sense to introduce new services or product – Solution – Part 2
02:14
Go up / down the value chain – Introduction
02:07
Go up / down the value chain – When it makes sense
02:35
Go up / down the value chain – Benefit System
02:53
Go up / down the value chain – Zara
03:19
Capitalize on business assets – Introduction
04:08
Expand via M&A – Introduction
02:52
Expand via M&A – Amazon
05:53
Expand via M&A – Plywood – Introduction
00:40
Expand via M&A – Plywood – Solution
02:09
Expand via M&A – Plywood – Calculation in Excel
03:09
Expand via M&A – Plywood – Power Point
01:00
Expand via M&A – Disney
03:59
Expand via M&A – Microsoft
00:24

Go niche – Introduction

16 lectures
Go niche – Introduction
02:26
Low Cost Model – Introduction
03:47
IKEA
06:03
Raynair
05:59
Biedronka
03:17
Fitness clubs
03:17
Ibis / Etap hotels
02:58
Low Cost Model - why they are profitable
03:35
Math behind the low cost model
03:27
Blue Ocean – Introduction
03:54
Blue Ocean – Non Users
03:04
4 frameworks
01:07
Blue Ocean Strategy – 6 paths to achieve it
04:42
Blue Ocean – Starbucks
03:03
Blue Ocean – Citizen M
03:25
Blue Ocean – Zappos
03:05

Transform

17 lectures
Transform – Introduction
03:23
Change the business model – Introduction
02:13
Change the business model – Netflix – General
03:39
Change the business model – Netflix – Details, Part 1
03:57
Change the business model – Netflix – Details, Part 2
03:00
Change the business model – What helps you to succeed
02:28
Change the business model – Disney – Chronological Changes
06:10
Change the business model – Disney – Value Proposition Change
02:48
Change the business model – Disney – Channels & Revenue
03:00
Build add-on business – Introduction
01:27
Build add-on business – Amazon
02:45
Build add-on business – Wordpress
03:27
Build add-on business – Shopify
04:03
Build entirely new businesses – Introduction
03:10
Build entirely new businesses – Amazon – AWS
04:19
Build entirely new businesses – Amazon – Amazon Prime
05:18
Sell some business units – Introduction
02:19

Disrupt Yourself

14 lectures
Disrupt Yourself – Introduction
03:11
Change the business model – Introduction
03:11
Intrapreneurship – Introduction
02:36
Intrapreneurship – Google
01:56
Intrapreneurship – Apple
01:38
Intrapreneurship – 3M
00:53
M&A potential competitors – Introduction
02:19
M&A potential competitors – Altassian
03:21
M&A potential competitors – Adobe
03:46
Copy competitors that may disrupt you – Introduction
02:43
Copy competitors that may disrupt you – When you have to do it
01:57
Copy competitors that may disrupt you – Lufthansa
03:50
How to come up with business ideas and how to innovate your business
00:40
How to scale up a business – best practices from top firms
00:52

Conclusions

1 lectures
Bonus Lecture
01:25

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