Mô tả

***Updated February 2024***


My big promise to you is that once you have completed to course, you will be a master in Google Ads (adwords) and be able to set up new campaigns, restructure accounts, do keyword research, increase revenues and profit, understand KPIs, set up conversion tracking, use smart shopping and leverage automation to really take your business to the next level! If not, I'll refund you the course fee!

Recent Five Start Review - Jodi Hay

"Instructor is very thorough & provides explanations of everything to be covered. Also provides video plus written materials. I’m very excited to be doing this course."

Remember you get lifetime access and a 30 day, 100% money back guarantee!

Who am I?

I’m a Paid Search advertising specialist and expert providing personal and data driven management of paid advertising on Google, Amazon & Bing. For the last 6+ years, I’ve worked with Fortune 500 companies as well as businesses with 1000+ people in advertising agencies in various verticals from retail to software, finance, cosmetics, ed-tech, SaaS, luxury fashion and more! Ive also supported some of the most dedicated organisations in the charity sector to help drive forward their causes. My course provides all the learnings I have gathered from working in the digital advertising sector in paid search over the years to drive growth for my clients.

In the course, I will also show you my own client accounts and how I optimise them to drive revenues and profit for them at global scales, so you can also learn how to make money online with paid ads.


If you have any of the below problems, then this course will help you solve them!

  1. Driving traffic to my site but no conversions.

  2. Spending too much and not making a profit.

  3. Competitors winning the ad space and Im losing out.

  4. My account is a mess and I cant scale to the next level.

  5. Conversion tracking isn't working properly, so Im playing blind.

  6. People aren't pressing my ads enough - difficult to write persuasive ad copy.

  7. Google ads (adwords) feels so overwhelming, don't know where to start!

  8. Google are telling me to do something that doesn't seem like it's in my interest, Im wasting money.

  9. My campaigns are targeted correctly, getting unqualified leads.

  10. People buying very low order value goods, campaigns unprofitable.

Course Outline

Join me on a journey of discovery to take your business or expertise in Google Ads (Adwords) and PPC to the next level and win online! In the course, you’ll deep dive into the world of Google advertising and PPC, covering all the latest developments in Google advertising from foundational theory to advanced learning.

You’ll get loads of supplementary materials in writing as well as video teaching to support your learning, and I’ll also show you videos of how myself and other pros build out campaigns and implement performance optimisations on our own accounts to drive growth online!

People are online every day searching for what they need in life, and Google gives you an opportunity to capture that demand with your ads, so you can market your products or services, so your competitors don’t!

WHATS INCLUDED

  • 16 hours on-demand video

  • 9 articles

  • 20 downloadable resources

  • Succinct and up to date – a lot has changed in last 5 years!

  • 15 core modules and over 100 lectures

  • 25,000 words of supportive text & diagrams - read and watch videos to support learning.

  • PowerPoint resources to download & print

  • Further support via email or Facebook

  • Take-home tools to manage your business of client accounts

  • Full lifetime access

  • Access on mobile and TV

You don’t need any experience to take my course, alternatively if you’re already well versed in Google ads (Adwords) then you can skip to the advanced sections where I cover the world of scripts, automations and smart campaigns.

Remember you get lifetime access and a 30 day, 100% money back guarantee!

During the course, you’ll learn:

  • About the foundations in Paid Search - What does that mean?

  • How to use Google Management tools - the ones NO ONE tells you about (hint -> Google Editor!).

  • How to build excellent campaigns, locally and for global expansions.

  • What keywords are and how to use them & what match types mean.

  • How to write ads like the pros to make sure people click them and they convert through A/B testing.

  • How to understand the Google keyword auction, keyword bidding and bidding strategies.

  • About the world of Google Shopping Ads and Smart Shopping!

  • How to leverage ads on Bing, with no extra work!

  • How to monitor performance such as traffic, revenues, return-on-ad-spend and more!

  • How to analyse your performance to drive profitability!

  • How to use audiences to drive growth and profitability in your campaigns.

  • How to implement conversion tracking and remarketing.

  • About the world of attribution modelling and what it means.

  • How to use automation and scripts to drive growth and save costs!

“Lucas Wilde’s course is very clear and helpful. This is my second Google Ads course on Udemy and it has really helped propel my understanding to the next level, and help drive revenue for my business online and increase traffic. He speaks clearly and everything is up to date which is really great, and all the written content helps clarify things as well, recommended!” – Morgan Oliver

It takes a lot of experience to manage advertising accounts on Google (Adwords), to make sure you drive growth in your business or the businesses of your clients, and to make sure you don’t waste money unnecessarily on Google.

I’ve condensed five years of professional experience to share all the insights I’ve learned along the way to help you achieve your goals and dreams online! Once you’ve completed this course, you’ll be set to launch your adverting journey online, and rest assured that you will have learned everything there is to know to be successful in the adverting world!

Thanks for taking the time to consider my course, I feel certain you will draw a lot of value from it and enjoy my teachings along the way. Click the ‘Buy now’ button and join the course risk free - You get lifetime access and a 30 day, 100% money back guarantee! See you there!

Yours,

Lucas Wilde

Course keywords: google ads, adwords, PPC, isaac rudansky, google, ads, google shopping, google editor, smart shopping, google ad, google ads certification, PPC advertising, SEO.

Bạn sẽ học được gì

Yêu cầu

Nội dung khoá học

15 sections

Welcome The The Course!

5 lectures
Hello & Welcome - Course Contents
22:33
Taster - Advanced - Google Smart Shopping
27:56
How To Master Google Ads
06:19
Biggest Mistakes And What Not To Do With Your Ads & Ad Copy
05:29
Intro To Paid Search on Google Ads
03:26

Paid Search

4 lectures
Paid Search - Relevancy, Search Engines and Defining PPC.
05:38
Understanding What Google Ads Care About And How To Leverage This Factor
06:26
How To Think About Search Engines & Advertising Like Google Ads
05:39
What Does PPC Even Mean?
03:22

Google Ads Management Tools

6 lectures
Google Ads Management Tools - The Editor, Interface, GA & Help Centre
05:16
Figuring Out Which Tools To Use For Your Advertising on Google Ads
08:43
How To Navigate The Google Ads Interface
09:56
Welcome To The Google Ads Editor
05:10
Quick Intro to Google Analytics
04:04
How To Use The Google Help Centre
07:45

Building Excellent Campaigns

6 lectures
Campaign Building- Structure, URL Mapping, Naming conventions & Ad groups.
11:21
How To Build Out Your Accounts In The Correct Structure
04:25
Create A Website URL Map For Success With Key Examples
14:11
Building & Naming Campaigns Like A Pro!
14:43
What Are Ad Groups & How To Think About Them Logically
05:57
How To Add Campaigns & Ad groups Together On Excel
06:18

Google Keywords - Understanding This Fascinating World in Google Ads

15 lectures
Google Ads Update - Broad Match Modified Keywords Sunset
01:10
Keywords - Match Types, Negatives, Close Variants & Keyword Research
26:09
Introduction to Keywords And What To Expect
02:41
What Are Keywords and How To Use Them
02:50
Understanding and the Importance of Keyword Match Types
03:38
How to Understand the Fundamentals In Exact & Phrase Match Keywords
06:26
How to Understand the Fundamentals In BMM & Broad Match Keywords
14:46
What Are Negative Keywords & Global Negative Keywords
04:25
How To Create A Global Negative Keyword List & Apply it To Your Campaigns
04:15
Close Variants and Case Sensitivity
06:17
Understanding Consumer Search Intent on Google
14:51
Keyword Research & Google Ads Suggestions
09:56
How to Use The Keyword Planner Starting with URLs
18:27
How to Use The Keyword Planner Starting with Keywords
07:05
Linking Keywords to Ad groups to Campaigns - Editor
11:49

Writing Google Ads - Do It Like a Pro To Drive The Best Results For You

12 lectures
Google Update - Expanded Text Ads - Sunsetted
00:41
Writing Google Ads - Keywords - Writing ads, Ad products, Extensions and More
11:00
How To Create Winning Google Ads
02:38
The Search Engine Results Page or SERP in Google
04:38
Expanded Text Ads (sunsetted) & Extensions
14:25
ETAs & Ad groups and Ad Testing for Optimisation
10:27
The Dos & Don'ts of Ad Copy on Google Ads
05:27
The Google Ads Approval Process
05:29
Responsive Search Ads (RSAs) Pros & Cons
08:19
Example - Writing Expanded Text Ads In Excel & The SERP - Sunsetted
24:11
Example - Writing Responsive Search Ads in Excel
16:22
Example - Writing Sitelink Extensions
12:13

The Google Ads Auction, Keywords Bids & Bidding Strategies

21 lectures
The Google Ads Auction, Keywords Bids & Bidding Strategies, Optimisation & More
18:36
Welcome to The Google Ads Auctions & World of Bidding
03:26
How Bids & Bidding Works on Google Ads
03:25
Key Performance Indicators on Google Ads
06:34
Google Ads Keyword Auction
03:45
Ad Rank & Quality Score
09:40
Keyword Bids & Optimisation
09:59
How Does Increasing A Bid Affect SERP Position?
10:39
Bid Adjustments & Targeting
07:50
Intro to Bidding Strategies
12:44
Bidding of Choice - Manual CPC
03:43
Enhanced Manual CPC (eCPC)
04:02
Maximise Clicks
04:00
Target Cost Per Action (CPA)
05:10
Target Return On Advertising Spend (ROAS)
07:38
Maximise Conversions
04:17
Maximise Conversion Value
03:11
Target Impression Share
06:06
Which Bidding Strategy Should You Use?
10:41
LIVE - Keyword Bidding & Optimisation in Action
19:45
Bid Optimisations Example Test
1 question

Google Shopping Ads - How To Use Them to Drive Growth

7 lectures
Deep dive Into Google Shopping
10:25
Understanding Product Feeds, Optimisation & Management
16:45
How to Manage Classic Google Shopping Campaigns
16:10
Setting up a Classic Google Shopping Campaign
06:25
Query Funnelling - The KITÁCHI Google Shopping Model
14:48
Google Ads tROAS Shopping Campaigns
10:50
Google Ads Smart Shopping Campaigns - Now Pmax
27:56

Campaign Building - From Start to Finish

17 lectures
Intro to Guided Research & Campaign Building
03:32
Using Google Trends To Research Demand
04:08
Building Campaigns Like A Pro on Google Ads
11:19
Building Your Ad Groups & Adding Them To Your Campaigns
07:54
Outlining Your Keywords & Linking Them To Ad Groups & Campaigns
11:32
Writing Ads In Bulk Like A Pro on Google Ads
23:08
Writing Sitelinks In Bulk For Your Expanded Text Ads
05:16
Uploading Everything Onto Editor Before Go-Live
17:19
Editing All Your Settings in the Editor - Applying What Your Learned Earlier
16:03
Best Practice - Adding Exact Match KWs as Negatives on BMM Campaigns
05:20
Understanding Network Settings on Google Ads
06:39
Grasping Location Settings & Correct Set-up
19:57
Use & Understand Language Targeting Correctly
05:04
How to Think About Budgets, Bidding & Ad Scheduling
09:00
Extensions Overview - App, Lead, Message, Location, Promotion & Price Extensions
06:38
Mining Keywords and Negating Search Queries to Optimise Performance
08:46
What basic Structure Show I use?
00:50

Microsoft Advertising - Bing Ads

5 lectures
Welcome To Microsoft Advertising (aka Bing ads) - Module Overview
05:27
Introduction to the Microsoft Ads Bing Interface
04:33
Downloading the Bing Editor
04:32
Creating Automated Imports
10:24
Creating Insertion Orders
04:09

Audience Targeting & Remarketing - Do it Like the Pros!

5 lectures
Fundamentals of Remarketing on Google Ads - Intro
14:27
Understanding Audiences and Targeting Them to Your Campaigns
14:53
Step 1 - Creating Your Remarketing Tag - Walk Through
10:10
Step 2 - Creating Your Audiences on The Interface
08:44
Applying Your Audiences to Remarketing Campaigns
07:00

Conversion Tracking - Understanding the Fundamentals

2 lectures
Conversion Tracking - Deep Dive & Fundamentals
11:23
Creating A Conversion Tag on Google Ads
07:15

Attribution Modelling - Choosing Whats Best for Your Business

1 lectures
Deep Dive into Attribution Modelling on Google Ads
21:38

Automation & Scripts For Ultimate Success on Google Ads

5 lectures
Intro to Google Ads Scripts - Advanced Learning
17:32
Script Navigation in the Google Ads Interface
05:08
Where to Find Scrips & Use Cases for Google Ads
06:11
Using Automated Reports To Pull Data
06:16
Using Automated Rules To Make Life Easy
05:19

Final Good-bye & Take-Home Tools to Manage your Business or Clients

4 lectures
Take-home Tools & Other Resources for Success
06:29
Take-home Recourses
00:05
Good-bye & Good luck!
03:30
Bonus
00:11

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