Mô tả

A top rated Google Ads course dedicated to teaching advanced strategies & practice!   

15 Modules, 69 videos and over 6 hours worth of advanced Google Ads training.   From the theory all the way through to hands on practice, take your Google Ads skills to the next level.

5,400 students have now taken the course!

Course Overview:

The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients.  

I explain the concept behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.  

Added Bonus: All students also receive a 30% discount on all products our digital marketing marketplace 'byMarketers'

What Students Are saying:

Adam Price wrote:

Brilliant course, a great resource for anyone looking for that next level up in Google Ads. I am only a quarter through the course and feel compelled to rate it five stars as it is that good.

SkyCorp wrote: 

"Realy nice to learn how google ads work. Good Course"

Ross Molin wrote: 

"Well articulated info and great examples"

Nina wrote: 

"As a Google Ads expert myself, I found this course extremely insightful, I learned some new tricks that I was not aware of, compared to other courses that I purchased here in Udemy, Mark is actually a few of the only professionals that I can see has enough experience to correctly guide us and give accurate information on advanced strategies and techniques. 100% recommend"

Nitesh wrote:

"Great course, excellent content, amazing learning!!"

Andrei Stoiakin wrote:

"Plenty of useful details. The course I've been looking up for a long time."

Nirav Gokani wrote:

"Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions."

Dayne Frew wrote:

"Learnt a heap of new skills for running Ads. Great course, highly recommend."

Jordan Meyers wrote:

"Thank you so much for the course. The course is straightforward and to the point. There's not a lot of fluff. Everything is practical as far as advice. It isn't for novices, which I like. It is really hard to find any SEM courses that doesn't cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very beginner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights."

Maryanne Evans wrote:

"Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson."

Nick McHugh wrote:

"Great course, well paced with good resources to back up the lecture content."

Tyler Howard wrote:

"Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts"

Josh wrote: 

"Great course! Gets into specific examples and responds to questions promptly"

Ashleigh Effinger wrote:

"Mark and his course are "the truth" no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strategies let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strategies that are current and I found a very short detailed eBook with a few very solid strategies. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strategies! Take this course it is worth it's weight in gold!"

Laura Manenti wrote:

"Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained."

Malvika Jain wrote:

"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."

Erdjan Remziev wrote:

"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's really advanced course."


More About the Course:

The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more.

Another module contains a free Google Sheets template which automates budget tracking for multiple accounts.  Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts.  It is also gives results as to spend per day to meet monthly planned budgets.

I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts.  I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for.  

The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice.  All the techniques taught can be applied to almost any Google Ads account, they have been chosen for their practicality and usefulness.  I will also be adding more modules into the course with time as I record them.  I hope you enjoy the courses!


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14 sections

Introduction

1 lectures
Introduction
03:13

Testing Ad Concepts

6 lectures
Introduction to Ad Concepts
01:52
Example Ad Concepts
04:29
Label Setup
04:11
Label Setup - Updates
03:32
Reporting on Ad Concepts
07:30
Ad Concepts Quiz
4 questions

Google Ads Paid & Organic Interaction Report

6 lectures
Understanding the usefulness of this report
02:30
Linking Google Ads with Search Console
03:48
Excel Report Setup & Pivot
04:02
Identifying Google Ads & SEO Search Term Opportunities
01:56
CTR Interaction between SEO & SEM
06:07
Paid & Organic Interaction Quiz
4 questions

GeoLocal Campaigns - Double Campaign Structure

4 lectures
The theory behind the double campaign
04:16
A practical example inside Google Ads
02:31
Geolocal campaign updates.
02:36
Double Campaign Structure
3 questions

Google Ads Campaign Experiments

6 lectures
Introduction to Google Ads Experiments
06:12
Example experiment Ideas for use
06:06
Draft & Experiment Setup
10:07
Report analysis & explanation of symbols
05:01
Ad Variations
03:57
Campaign Experiments Quiz
6 questions

Automate Budgeting for Multiple Ad Accounts

3 lectures
Introduction to the Google Spreedsheet template
02:09
Data Inputs
04:12
Reading the sheet output
05:31

Google Ads Audit

6 lectures
Audit Overview
01:45
Auditing the Account Structure
07:57
Campaign Settings
03:32
Auditing on the AdGroup Level
10:07
Auditing the AdGroup - updates
02:47
Other Things to look for in an Audit
08:26

Remarketing Strategy & Implementation

9 lectures
Why Remarketing Works
03:03
GDN Remarketing
05:43
Remarketing Lists for Search Ads (RLSA) & IF Statements
04:21
Customer Match (Email Retargeting)
00:57
Dynamic Remarketing
03:50
Lookalike Audiences
01:51
GDN Banner Sizes & Other Things to Consider
03:10
Audience List Sharing
13:58
Remarketing with Events
06:25

Artificial Intelligence & Machine Learning

8 lectures
What is AI & ML
05:41
Auto Rotate for Budgets & Ads
02:53
Dynamic Search Ads
02:32
Smart Bidding Strategies
06:58
Smart Bidding - Updates
03:12
Lookalike Audiences
02:05
Data Driven Attribution Models
03:13
Data Driven Models - Update
02:51

Google Analytics for Google Ads

6 lectures
The Advantages of linking Google Ads with GA
04:00
Linking GA & Google Ads
01:53
Google Ads Reports in GA
01:24
GA Conversion Tracking & Goal Setup
06:37
Remarketing Segments in GA
12:38
Attribution Models in Google Analytics
07:04

Using Scripts

5 lectures
Introduction to Google Ads Scripts
03:31
404 Link Checker Script
07:01
Experiment Results Script
07:24
Google Ads Audit Script
06:22
Using Scripts Quiz
4 questions

Google Ads Editor

5 lectures
Introduction and advantages of Google Ads Editor over the online interface
04:00
Example Uses for Google Ads Editor
03:58
Google Ads Editor - what you can't do
01:40
Google Ads Editor - Updates
02:35
Google Ads Editor Quiz
3 questions

Competitor Research Tools

3 lectures
Auction Insights displayed graphically
17:13
Auction Insights in Data Studio - Easier Option
02:33
3rd Party Competitor Research Tools - SEMrush
15:48

Landing Page Software

3 lectures
Why Use Landing Page Software
06:00
Unbounce Walk-through
08:08
Tracking integration for landing pages
08:48

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