Mô tả

Are you ready to build a customized marketing strategy from scratch with AI?

In an era where Artificial Intelligence (AI) is reshaping industries, marketing is going through a revolutionary transformation. This course is designed to equip you with the knowledge and skills to harness the power of AI in revolutionizing your marketing efforts.


Who am I?

I am a Marketing Automation consultant and help businesses from all over the world to leverage technology to enhance marketing efficient and productivity.

I have taught over ten thousand students on Udemy and take pride in offering comprehensive and practical courses that enable marketers to immediately implement what they've learned after watching my lectures.


Course Overview:

This package includes 10 meticulously crafted minicourses, each focusing on a distinct aspect of AI in marketing. From creating captivating marketing content with AI tools to analyzing and optimizing your marketing strategies with data-driven insights, this course offers a holistic view of how AI can amplify your marketing impact.


At the end of the course, you will have a customized AI-powered marketing strategy for your business.


What You'll Learn:

  1. AI fundamentals for Digital Marketing: Understand how AI is transforming digital marketing with an overview of generative AI (GenAI) and specialized AI marketing applications. Top hint: In this course, you are going to learn how to craft a perfect generative AI Prompt!

  2. Uncover market opportunities with AI: Learn to use AI for market and competitive analysis, and identify opportunities from customer feedback to refine your marketing strategy.

  3. Find your customers online with AI: Master the art of using AI to understand your customers better and identify the best marketing channels to attract them. It's the ultimate guide to finding customers online with AI!

  4. Design your Marketing Funnel with AI: Use AI to map out and optimize your marketing funnel and identify the best tactics to tackle in each funnel stage, as well as the best way to convert visitors into paying customers.

  5. Content creation with AI: Discover how AI can help you identify compelling content topics that attract and engage your target audience. Also, explore different examples of leveraging generative AI for creating content (blog posts, emails, ads, etc).

  6. Build and grow an email list with AI: Build a robust email list filled with potential customers and effectively segment it for targeted marketing campaigns. Lead Segmentation is amazing, but with AI, it's even better!

  7. Convert prospects into customers with AI: Implement AI-driven strategies for Lead Nurturing to turn prospects into loyal customers. You will learn how the combo AI + Marketing Automation can help you make sales on autopilot.

  8. Transform customers into brand advocates with AI: Use AI to enhance customer retention and transform satisfied customers into active promoters of your brand.

  9. Leverage AI for comprehensive Marketing Analytics: Gain insights into how AI can analyze performance across different stages of your marketing funnel, helping you make data-driven decisions.

  10. AI-enhanced communication strategies: Master the use of AI in crafting personalized marketing emails, sales messages, and customer support messages that resonate deeply with your audience.

Who Is This Course For?

  • Marketing Professionals: Looking to integrate AI into your marketing strategies for enhanced efficiency and results.

  • Entrepreneurs & Business Owners: Seeking innovative ways to leverage AI for competitive advantage in marketing.

  • Digital Marketers: Eager to stay ahead in the game by adopting the latest AI technologies in your marketing endeavors.

Key Features:

  • Comprehensive Curriculum: Covering every aspect of AI in marketing through interactive minicourses.

  • Practical Insights: Learn from real-world examples, case studies, and hands-on demonstrations.

  • Expert Instruction: Guided by a seasoned professional with more than 15 years of experience in digital marketing, automation, and technology.

  • Flexible Learning: At your own pace, accessible from anywhere, anytime.


Bạn sẽ học được gì

Build a customized Marketing Strategy from beginning to end using AI

Select the best tactics to turn website vistors into paying customers with AI

Harness the power of AI in revolutionizing your marketing efforts

Analyze and optimize your marketing performance using AI

Create any type of content with genAI and AI applications

Yêu cầu

  • Access to a GenAI tool (ChatGpt, Gemini, etc)

Nội dung khoá học

12 sections

Introduction

2 lectures
Just a few tips before we start...
00:44
Download this file to document your AI-powered Marketing Strategy
00:12

1 - Have an overview of AI in Marketing (genAI and AI applications)

5 lectures
1a - Introduction to AI in Marketing
01:50
1b - How to use generative AI for Marketing - The importance of a great PROMPT
15:45
Review my perfect genAI prompt example!
00:35
1c - Overview of AI Marketing tools and their uses
05:08
1d - Summary - How to use AI for Marketing
00:59

2 - Use AI to uncover market trends and outsmart your competitors

7 lectures
2a - Introduction to uncovering market opportunities with AI
01:48
2b - Identify market trends and do competitor analysis with AI
12:49
Copy my prompts for market and competitive analysis with GenAI
01:51
2c - Extract strategic insights from customer feedback with AI
03:38
Copy my prompts to extract insights from customer reviews with GenAI
00:15
2d - Summary - How to uncover market opportunities with AI
01:08
ASSIGNMENT - Complete the "Section 1" exercise in the Worksheet
00:02

3 - Become your customer's best friend with the help of AI

7 lectures
3a - Introduction to using AI to understand your customers better
03:21
3b - Create your buyer persona with AI
08:06
Copy my prompts to build a buyer persona with GenAI
03:40
3c - Find out where your ideal customers are with AI
08:01
Copy my prompts to find out where your ideal customers are with GenAI
01:37
3d - Summary - How to understand customers and find them online with AI
01:26
ASSIGNMENT - Complete the "Section 2" exercise in the Worksheet
00:02

4 - Map out your marketing funnel with AI insights

6 lectures
4a - A quick introduction to marketing funnels
02:33
4b - Revisit the marketing funnel stages and map out your own funnel with GenAI
03:19
4c - Design your custom marketing funnel with AI insights
09:14
Copy my prompt to build your marketing funnel with GenAI
02:02
4d - Summary - How to build your marketing funnel with AI
01:18
ASSIGNMENT - Complete the "Section 3" exercise in the Worksheet
00:02

5 - Create marketing content with AI (blog posts, social media, ads, etc)

8 lectures
5a - Introduction to identifying content topics to attract customers with AI
10:25
Copy my prompt to generate content ideas with GenAI
02:08
5b - Create marketing organic content with AI (blog posts, social media, etc)
09:18
Copy my prompts to create marketing content with GenAI
01:54
5c - Create marketing paid content with AI (ads, influencer marketing, etc)
04:14
Copy my prompts to create content for paid initiatives with GenAI
01:37
5d - Summary - How to use AI to create content that attracts your customers
01:18
ASSIGNMENT - Complete the "Section 4" exercise in the Worksheet
00:02

6 - Leverage AI to build and grow an email list filled with potential customers

7 lectures
6a - Introduction to building an email list with AI insights
06:28
6b - Build and grow your email list with AI insights
07:32
Copy my prompt to brainstorm lead capture ideas with GenAI
01:42
6c - Organize your email list for better marketing with AI insights
12:18
Copy my genAI prompt to identify lead capture fields and grow your email list
02:02
6d - Summary - How to grow and manage your email list with AI insights
01:12
ASSIGNMENT - Complete the "Section 5" exercise in the Worksheet
00:02

7 - Turn people in your email list into customers with AI Lead Nurturing

8 lectures
7a - Introduction to turining prospects into customers with AI Lead Nurturing
03:41
7b - Create an AI-driven Nurturing program to convert customers on autopilot
23:54
Copy my GenAI prompt to create a program to convert prospects into customers
02:00
Image of the diagram I created with GenAI
Processing..
7c - Use AI to create nurturing messages that convert prospects into customers
08:22
Copy my GenAI prompts to create nurturing content to convert customers
01:37
7d - Summary - How to do Lead Nurturing with AI insights
01:19
ASSIGNMENT - Complete the "Section 6" exercise in the Worksheet
00:02

8 - Turn your customers into loyal fans with AI

7 lectures
8a - Introduction to customer experience & advocacy with AI
02:07
8b - Use AI to improve customer onboarding experience and retention
13:27
Copy my prompts to create a customer onboarding program with genAI
00:50
8c - Implement customer advocacy programs with AI insights
03:50
Copy my prompts to implement customer advocacy programs with genAI
00:11
8d - Summary - How to turn customers into happy fans with AI
01:21
ASSIGNMENT - Complete the "Section 7" exercise in the Worksheet
00:02

9 - Marketing Analytics with AI

8 lectures
9a - Introduction to measuring marketing performance with AI
02:44
9b - Use AI to understand your top of the funnel performance
12:58
Copy my GenAI prompts to analyze your top of the funnel performance
01:42
9c - Use AI to understand your middle of the funnel performance
08:57
Copy my GenAI prompts to analyze your middle of the funnel performance
01:12
9d - Use AI to understand your bottom of the funnel performance
07:32
Copy my GenAI prompts to analyze your bottom of the funnel performance
01:50
9e - Summary - How to do marketing analytics with AI
01:30

10 - Leverage AI to create personalized customer emails

8 lectures
10a - Introduction to AI for customer communications
02:05
10b - Create captivating marketing emails with AI
11:27
Copy my prompt to create a great marketing email with GenAI
01:16
10c - Create highly converting sales emails with AI
13:20
Copy my prompt to create a great sales email with GenAI
00:34
10d - Provide a great customer support experience with the help of AI
09:03
Copy my prompt to create a great customer care email with GenAI
00:35
10e - Summary - How to use AI for customer communications
01:30

BONUS section

1 lectures
BONUS lecture
04:33

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