Mô tả

        You may want to build a community to involve and engage people, understand and react to customers more effectively or just to share zeal and passion about a subject you love. Whether you're starting from scratch, or need a boost for your existing community management, this course will help.

              Community Building Basics investigates creative potential in the community manager role, alongside most necessary analysis and measurement. You'll create your own community blueprint, making your own Community Building Journal,  and culminating in 12 vital steps for your specific community - whether business, non profit or good cause, or just for fun.

            Here are  33 participative exercises to generate and focus your ideas, which can be done as intensively or spread out as you wish.  

        But ideally, a community would take a few months to establish. So while the exercises are short - the thinking will not be.

            You'll get resources: web links, platform suggestions, book, blog and expert ideas to help with your community building, as well as a support group. In 2023 this course has been completely revamped, to reflect post-lockdown community building and new ideas.  You'll also get monthly updates.      

Building a community can be challenging, in that involves bringing together people, technology and on and offline activity. In its sprawling potential it's exciting too, but this makes it all to easy get distracted and sidetracked. This course will give you a route through the forest which you can return to time and time again, to stay on track. 

  Reviews 

     Great Overview! 

     This course gave me a lot to think about, and a different perspective on how to gain members into a community. I hope they make more courses dealing with the topics covered in this course. I especially am hoping for a detailed planning one. 

      Fantastic Course 

      An informative, engaging and useful course in the basics of community building. Extremely helpful as I embark on the launch of my new community in a few weeks time! Thanks Pippa for your expertise! 

    An invaluable tool to help you build thriving communities 

    Philippa's course is short and easy to follow but asks you to dig deep and think about your approach, your community members and yourself. It's clear that Philippa has combined her own hands on experience of community building with her extensive knowledge of psychology. Delivered in an engaging and warm style, this is a course you'll want to take your time working through. The pdf exercises allow you to apply Philippa's teaching and insights. I highly recommend this Community Building Basics course whether you are setting up an Allotment society, building an online special interest group or campaigning for a local cause. And don't forget to tell others involved in building communities to sign up for this excellent course. JulietFay 

  Community Building Basics 

  I found it interesting and easy to follow. I love the slide illustrations and clear explanations. It's given me some ideas which I can apply to what I'm doing at the moment too 

Bạn sẽ học được gì

Complete a Community Building journal with 12 personalized vital steps for your community

Create a community based on your values, vision and clear mission

Design your community using a why, who, what, how and when structure

Choose best communication channels for prospective members, and create effective hooks for them

Motivate your community members via content strategy that they value

Plan for community growth and scale up via your values

Develop your role as community builder

Yêu cầu

  • A means of filling in the exercises on the downloadable pdfs

Nội dung khoá học

9 sections

Why Build A Community? : Your Personal Connections

5 lectures
Introduction: Community Building Basics Journal Download
00:56
Community Building: Your Defining Moments
10:07
You And We
3 questions
Your Personal Values And Your Community Commons
06:04
Is Your Community Wanted? How To Be Fully Informed
16:01

Who's In Your Community? Your People

6 lectures
Community Building People: Trust And Analysis
06:10
Trust And Analysis Quiz
2 questions
Motivating People To Join Your Community: Am, Love, Grow Theory
15:59
Motivating People To Join Your Community Quiz
3 questions
Intrinsic Motivation And Community: What Will Your Community Mean?
11:55
Intrinsic Motivation Quiz
1 question

What Will Your Community Offer? Your Mission And Activity Types

4 lectures
Your Community Mission
07:43
Your Community Mission
1 question
Your Community Offer
12:27
What Communities Thrive On
1 question

How To Build Your Community

6 lectures
Choosing Community Channels: Your Minimal Viable Options
05:25
Creating Hooks To Attract Community Members
08:55
When You're Stuck For A Hook...
1 question
Your Community Content Strategy
06:47
BBC Content Strategy
1 question
Your Profile And Community Culture
08:31

When: Timing And Your Community Activity

1 lectures
Timing And Scale Up Decisions
09:40

12 Step Checklist For Your Community Building

1 lectures
Checklist And Congrats
01:51

Case History In Community Building: FYI Network

4 lectures
Starting FYI Network: A Case History
05:55
What Community Building Champion Ann Learnt
05:52
Reengineer Your Community Growth Plan
03:50
What Community Building Champion Karin Learnt
05:30

Original Version Of Community Building Basics Course

20 lectures
Introduction
03:22
Core Exercises Pdf
14 pages
Your Subject
02:16
Your People
02:05
Your Purpose
01:56
Your Schedule
02:14
Your Set-Up
04:02
Push, Pull & Exit
01:01
Push Influence
04:13
Pull Influence
03:04
Exit
02:29
Growth: Carrots And Sticks
02:22
Community Question Time
05:10
Behaviour & Influence
02:34
Role Clarity
03:54
Role Stress
04:58
Original Version Checklist
02:45
And Forwards...
01:55
Original Version Resources
4 pages
Helpful Practice Activity: Changing Your Role As Community Manager
02:31

Booklist, Resources And Bonus Lecture

2 lectures
Books And Useful Resources
00:06
Lecture 22: Bonus Lecture With Support Group Details
00:09

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