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Copywriting with Dekker: The Only Copy Course You Ever Need!

Copywriting with Dekker: The Only Copy Course You Ever Need!

Loại khoá học: Content Marketing

Your Complete Guide to Copywriting: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA

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50.000 VND
25 VND
Đầy Đủ Bài Giảng
Học Online Tiện Lợi
Kích Hoạt Nhanh 2-5 Phút
Thanh toán tự động
Được phép tải xuống

Tổng quan

Nội dung khoá học

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Mô tả

If you want to sell anything online successfully, you’ve got to learn copywriting...

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you'll be able to...

  • Develop a full-funnel content marketing & copy writing plan

  • Write copy that changes people's minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal...

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I'll show you examples of...

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team...etc.

Let's get copywriting!

Bạn sẽ học được gì

Acquire One Of The World’s Most Lucrative Skills: Copywriting (Selling With Words)

Learn High Level Copywriting & Content Marketing

Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)

Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services

Write Killer Copy For Your Ads, Emails, Landing Pages & More

Avoid Common Copywriting & Content Marketing Mistakes

How To Write Powerful Headlines

Model Proven/Successful Ads For Maximum Results

Yêu cầu

  • No requirements

Nội dung khoá học

14 sections

Persuasive Copywriting

44 lectures
Writing body copy
10:56
Ultimate Sales Letter
29:15
35 proven headline formulas
06:05
Tactical Copywriting Frameworks
10:51
Headlines copywriting advice from David Ogilvy
03:56
Ogilvy headline copywriting
2 questions
2 Types of Copywriting
03:39
2 Types of Copywriting Quiz
1 question
Lessons from Building a Story Brand
15:18
Cashvertising 1
04:56
Cashvertising 2
08:13
Cashvertising 3
07:02
Cashvertising 4
07:59
Cashvertising 5
07:25
Case Study on the 2 Types of Copywriting
02:43
Hooks
02:48
Easy Ad Formula
00:30
Headline Examples from Apple
00:01
Headlines
1 question
Exactly What to Say: The Magic Words
08:40
Headline Copywriting
09:15
Headline Copywriting
3 questions
White Paper Copywriting Example
04:28
Copywriting Examples
00:42
Copywriting Perception
1 question
What are you selling?
00:28
Deliverability Checklist
10:00
14 Tips for Writing YouTube Titles
00:26
Writing Case Studies Copy
12:00
Copywriting for long-term growth part 3
07:14
10 Ways to Write Your First Paragraph
08:47
8 Copywriting Tricks Used by Apple
00:07
Aids to headline copywriting
05:31
7 steps to successful ads & 5 principles of copywriting
04:54
2 Types of B2C Copywriting
12:37
Examples - Copywriting for Short-Term Sales
00:43
Copywriting for long-term growth part 1
06:07
Copywriting for long-term growth part 2
05:43
ADPLAN framework to evaluate copywriting
05:12
ADPLAN framework
1 question
Color Copywriting
00:12
Copywriting Example - Facebook Advertising
00:32
Luxury Copywriting Case: Canada Goose
00:31
Magic Words
13:45

My Framework For High-Level Copywriting

16 lectures
Introduction & Stages
07:15
Stages
1 question
Psychology 1 - Reactance Copywriting
08:54
Reactance
1 question
Copywriting Funnel 1
11:55
Funnel
1 question
Copywriting Funnel 2
18:58
OPTIONAL: Building a Funnel Campaign in LinkedIn
09:28
Chatbot Example (Continued)
07:55
Psychology 2 - Endowment Copywriting
07:42
Endowment Copywriting
1 question
Task: Endowment Copywriting
00:11
Psychology 3 - Distance Copywriting
06:14
Psychology 4 - Uncertainty Copywriting
07:49
Psychology 5 - Corroborating Evidence Copywriting
06:35
SPF Copywriting Framework Workbook
13:32

B2B Copywriting Mistakes

3 lectures
Copywriting Mistakes 1
05:43
Copywriting Mistakes 2
09:21
B2B Copywriting Mistakes
2 questions

Copywriting Case Studies

5 lectures
Case Studies 1
15:52
Maximizing Video Views
03:55
PAS Copywriting
08:00
PAS copywriting
1 question
Case Studies 2
08:22

Killer Copywriting Tips & Tricks

5 lectures
Killer Copywriting Tips
07:37
Total cost of ownership
1 question
Copywriting Persuasion
08:44
Applied Persuasion
01:15
Copywriting Presentation Slides
00:02

Email Copywriting

27 lectures
18 Rules to Automate Cold Emails & Score Big Contracts!
19:07
Email Copywriting Tip #1
09:59
Tip 1
1 question
Email Copywriting Tip #2
06:25
Email Copywriting Tip #3
06:44
Email Copywriting Tip #4
04:03
Email Copywriting Tip #5
06:11
Tip 5
2 questions
Email Copywriting Tip #6
06:37
Email Copywriting Tip #6 Explained
08:22
Email Copywriting (Case Study)
06:39
Measuring Success - Email Copywriting
02:36
Measuring Success
1 question
Cold Email Slides
00:02
Your List A
01:50
Your List B
03:11
Your List C
04:03
Your List D
03:31
Your List E
02:29
Your List F
03:10
Getting Emails from LinkedIn Sales Navigator
05:27
New Email + Warming It Up
03:56
Promote Your Offer, Not Your Product
02:28
Hard Offer 1
02:27
Hard Offer 2
02:38
Ecommerce Email Marketing
19:15
Mailchimp with LinkedIn Lead Generation
05:41

Website Content Writing - Shopify Plus Case

17 lectures
Shopify 1
08:41
Quiz
1 question
Shopify 2
08:07
Quiz
1 question
Shopify & McKinsey Framework
09:24
Quiz
1 question
Shopify & Brand Language
06:25
Quiz
1 question
Content Analysis
08:10
Quiz
3 questions
Psychology & Industries
10:13
REDUCE Framework
1 question
Soft Content
02:28
Blog & More
07:47
Stages of Awareness
06:46
PAS Formula
02:08
Slides
00:01

B2B Funnel Content Examples

8 lectures
Funnel Content Intro
02:28
Assignment
00:08
Buyers Guide
08:37
Survey Reports
09:27
Webinars
05:21
Case Studies
03:40
Case Studies
1 question
Case Study 2
02:35

Other B2B Content Creation

11 lectures
Direct Mail
06:52
Direct Mail - Classic
08:10
Industrial Advertisement
04:48
My #1 Piece of Advice for PR & Event Content
04:59
Assignment
00:16
Article
05:26
Interactive Content [Optional]
00:01
Article Focused on Problems
02:21
Salesy BOFU Content
05:52
Default Positioning
03:54
Appendix: writing copy with artificial intelligence!
00:05

Lead Nurturing Copywriting

18 lectures
Salesforce 3-2-1 strategy A
04:56
Salesforce 3-2-1 strategy B
04:07
Salesforce 3-2-1 strategy C
01:44
When To Send Leads To Sales A
05:51
When To Send Leads To Sales B
03:11
When To Send Leads To Sales C
10:55
Hard offer
09:09
White Paper Nurturing 1
05:56
White Paper Nurturing 2
14:36
White Paper Nurturing 3
16:18
White Paper Nurturing 4
06:20
White Paper Nurturing 5
05:23
White Paper Nurturing 6
26:55
White Paper Nurturing 7
08:44
White Paper Nurturing 8
04:07
White Paper Nurturing 9
16:21
Nurturing People After They Sign Up For A Free Trial A
14:38
Nurturing People After They Sign Up For A Free Trial B
11:18

Direct-Response Copywriting

6 lectures
Demand Generation Content And Journey Mapping
02:16
Email 1
03:45
Email 2
03:03
3 Things Worth Testing With Direct-Response Copywriting
16:08
Content Marketing & Copywriting Mistakes For Demand Generation
04:20
Don't Require A Work Email
06:09

Combining Direct & Brand Marketing

3 lectures
Convergence 1
07:04
Convergence 2
07:37
Convergence 3
08:16

Profiting from Surprise

1 lectures
Pow! Profiting from Surprise.
22:02

Appendix

1 lectures
Appendix
00:08

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