Mô tả

Are you looking for a Google Ads course that shows you EXACTLY how to set up and run profitable Google search ads?

Great, you’re in the right place.

I don’t just talk the talk; I actually walk the walk and live it too. In this course, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the course and everything you learn super actionable for those who wish to execute it all.

This stuff is SUPER powerful.

The process I follow throughout the course is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.


What you’ll learn by taking this Google Ads course:

  • Learn How To Set Up Your First Google Ad From Scratch

  • Understand What A Keyword Is And The Intent Behind One

  • Find Out How To Find Hundreds Of Keywords You Can Target For Your business

  • Learn What Match Types Are And How They Can Save You Tons Of Money

  • Learn How To Write Killer Ads That Generate Clicks

  • Learn About Bidding Strategies

  • Learn Everything You Need To Know About Quality Score

  • Become A Master With Ad Extensions

  • How To Set Up and Track Conversions

  • How To Optimise Your Ad Campaigns


Literally everything you need to be able to create and implement a successful Google Ads campaign.

There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue.

Let’s make sure you're one of those businesses.

Knowledge is power. Invest today and never look back!

Enrol now.

Bạn sẽ học được gì

Learn How To Set Up Your First Google Ad

Understand What A Keyword Is And The Intent Behind One

Find Out How To Find Hundreds Of Keywords You Can Target For Your business

Learn What Match Types Are And How They Can Save You Tons Of Money

Learn How To Write Killer Ads That Generate Clicks

Learn About Bidding Strategies

Learn Everything You Need To Know About Quality Score

Become A Master With Ad Extensions

How To Set Up and Track Conversions

How To Optimise Your Ad Campaigns

Yêu cầu

  • NO experience with Google Ads is required!

Nội dung khoá học

11 sections

Introduction

2 lectures
Introduction
02:57
Start Here: Read Me Before You Start
00:14

Basics/ Account Set up

10 lectures
What We're Going To Cover In This Section
01:03
What is Google Ads?
03:58
Where Do Google Ads Appear?
04:46
Google Account Hierarchy
04:02
Setting Up Your First Google Ads Account
05:44
Location Targeting
06:00
Budgets and Selecting Your Bidding Strategy
02:29
Setting Up Billing
06:01
Quiz #1
4 questions
Basics/ Account Set up - Word Track
28:31

Keyword Research for Google Ads

11 lectures
What We're Going To Cover In This Section
00:45
What Is A Keyword & Understanding The Intent Behind One
03:34
How To Find Keywords To Target - Related Website URL
06:36
How To Find Keywords To Target - Keyword Planner
05:22
How To Find Keywords To Target - SEMRush
07:13
How To Organise Your Keywords By Themes
11:47
Everything You Need To Know About Keyword Match Types
07:35
How To Add Match Types To Your Keywords Like A Pro
08:27
The Importance Of Negative Keywords & How To Add Them To Your Account
07:34
Quiz #2
6 questions
Keyword Research for Google Ads - Word Track
51:05

Creating Your Ads

8 lectures
What We're Going To Cover In This Section
00:39
The Evolution Of How Ads Appear In Google
03:12
Best Practices for Writing Killer Ad Text
07:04
How To Create Your First Google Ad
15:07
Ad Rotation - Everything You Need To Know
04:47
Ad Schedule - How To Select The Days & Times You Want Your Ads To Show
05:19
Quiz #3
3 questions
Creating Your Ads - Word Track
32:27

Bidding Strategies Explained

10 lectures
What We're Going To Cover In This Section
00:44
Target CPA
04:19
Target ROAS
06:29
Maximize Clicks
02:48
Maximize Conversions
02:09
Target Impression Share
03:25
Manual CPC & Enhanced CPC
05:11
Bidding Strategy Update
00:32
Quiz #4
6 questions
Bidding Strategies Explained - Word Track
21:26

Google Ads Dynamics

8 lectures
What We're Going To Cover In This Section
00:43
Understanding Quality Score
07:14
The 4 Components That Make Up Quality Score
07:36
Understanding Ad Rank and How It Is Calculated
05:35
How Google Determines How Much You Pay Per Click
05:06
When You Can Ignore Low Quality Scores (and when you can't)
03:23
Quiz #5
3 questions
Google Ads Dynamics - Word Track
24:30

Ad Extensions

10 lectures
What We're Going To Cover In This Section
00:29
What Are Ad Extensions & The Benefits Of Using Them
04:13
The Different Types Of Ad Extensions You Can Use
06:03
How To Add Sitelink Extensions To Your Ads
06:12
How To Add Callout Extensions To Your Ads
03:35
How To Add Call Extensions To Your Ads
03:44
How To Add Location Extensions To Your Ads
02:05
Things To Bear In Mind When Using Ad Extensions
02:57
Quiz #6
4 questions
Ad Extensions - Word Track
25:00

Conversion Tracking

8 lectures
What We're Going To Cover In This Section
00:37
Understanding The Basics Of Conversion Tracking & Its Benefits
03:24
The Two Main Types Of Conversions You Can Use
07:41
How To Set Up Conversion Tracking For Form Submissions
14:49
How To Set Up Conversion Tracking For Phone Calls
11:58
Ecom Tracking Update
00:21
How to Set Up Ecommerce Tracking in Google Analytics
04:31
Conversion Tracking - Word Track
36:38

Campaign Optimisation

6 lectures
What We're Going To Cover In This Section
00:53
Optimising Your Ads Based On Keyword Data
07:30
Optimising Your Ads Based On Ad Data
02:50
Optimising Your Ads Based On Devices
04:19
Optimising Your Ads Based On Specific Times & Days
04:52
Campaign Optimisation - Word Track
17:29

Conclusion

1 lectures
Conclusion, goodbye for now...
00:51

What Next?

1 lectures
Bonus Lecture
02:10

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