Mô tả

Hi Guys,

Welcome to my UPDATED Google Ads MasterClass 2024!

In my course you will learn everything about Google Ads. I have created video lessons on every campaign and every feature of Google Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on Google Ads you will ever find on the internet. I have created different sections based on different topics of Google Ads and in each section, I have gone in-depth into explaining the concept of the each feature and how to practically implement it in Google Ads.

This course will give you a 100% understanding of Google Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Ads accounts of your clients.

At such a low price, you're going to get 110 detailed video lessons, 26 assignments & 29 MCQs. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

Topics you will learn in this course:

- Google Ads Overview, Ad Auction, Google Network, Google Ads Account Structure, Search Campaign Creation

- Keyword Research, Keyword Selection, Google Ads Keyword Planner, Negative Keywords, Search Terms

- Ads - RSA, DSA, RDA, Call Ad

- Ad Extensions - Sitelink, Call, Callout, Structured Snippet, Price, Promo, Lead Form, Location, App, Business Name & Business Logo

- Keyword Insertion, Countdown, Location Insertion

- Bidding - Bidding Strategy Overview, Manual CPC, Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Target Impression Share, eCPC, CPM, CPV

- Display Network - Display Network Overview, Affinity, In-Market, Demographics, Detailed Demographics, Life Events, Remarketing, Topic, Placement, Display Keywords, Custom Audiences, Combined Audiences, Standard Display Campaign Creation

- Conversion Tracking - CT Overview, Website, Phone, App, Import, Attribution

- Remarketing - Overview, Audience Manager, Remarketing Campaign Creation, App Users, Youtube Remarketing, Customer List, Custom Combinations, Google Analytics, Lead Form Segment

- Video - Instream Ad Campaign, In-Feed Ad Campaign, Bumper Ad Campaign, 15 Sec non-skippable Ad Campaign, Ad Sequence Campaign, Target Frequency Campaign, Audio Ads Campaign

- Shopping Ads Overview, Google Merchant Center Creation, Shopping Ad Campaign Creation

- Performance Max Campaign

- Demand Gen Campaign

- Universal App Campaign Creation

- Smart Campaign Creation

- Reports - Predefined Reports, Saved Reports, Dashboards

- Shared Library - Audience Manager, Brand Lists, Location Groups, Exclusion Lists, Asset Library

- Bulk Actions - Rules, Scripts, Solutions

- Budgets & Bidding - Bid Strategies, Shared Budgets, Adjustments

- Planning - Keyword Planner, Reach Planner, Performance Planner, App Advertising Hub

- More Tools - Ad Customizer, Page Feed, Dynamic Ad Feed, Hotel Properties Feed, Google Tag, Content Suitability, Ad Preview & Diagnosis Tool, Policy Manager, Admin

- Drafts & Experiments

- Billing - Summary, Documents, Transactions, Settings, Promotions

- Google Ads Editor

- Manager Accounts/My Client Center

- Google Ads Resources - Google Ads Helpcenter, Google Ads Policy Helpcenter, Google Ads Blog, Search Engine Land

- Google Ads Certification - Search, Display, Video, Shopping, Measurement, App   

Thank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!

Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Bạn sẽ học được gì

Yêu cầu

Nội dung khoá học

26 sections

Google Ads Overview

5 lectures
Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.
06:24
Google Ads Auction, Google Network, Ad Rank, Quality Score
18:26
Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
21:03
SEARCH CAMPAIGN CREATION
09:07
Search Campaign Creation
1 question

Introduction To Keywords

5 lectures
Keywords Research, Keyword Selection, Keyword Planner Tool
12:55
Keyword Match Types
06:00
Negative Keywords, Negative Keyword Lists
05:23
Search Terms
03:03
Keyword Assignment
1 question

Introduction To Ads & Extensions

21 lectures
Google Ads Formats Overview
07:44
Responsive Search Ad
03:10
Dynamic Search Ad
04:19
Responsive Display Ad
04:08
Call Ad
03:23
Google Ads Extensions Overview
08:11
Sitelink Extensions
02:24
Call Extensions
01:15
Callout Extensions
01:09
Location Extension
01:46
Structured Snippet Extensions
01:34
Price Extensions
01:42
Promo Extensions
02:05
Lead Form Extensions
05:04
App Extension
01:27
Business Name & Business Logo
01:29
Keyword Insertion
07:10
Countdown
03:09
Location Insertion
03:00
Ads Assignment
3 questions
Ad Extensions Assignment
3 questions

Bidding Strategies

12 lectures
Bidding Strategy Overview
02:44
Manual CPC
02:29
Maximize Clicks
02:10
Maximize Conversions
01:51
Maximize Conversion Value
02:04
Target Impression Share
02:24
Target CPA
02:18
Target ROAS
02:24
Enhanced CPC
02:58
CPM Bidding
01:53
CPV Bidding
01:44
Bidding Strategy Asssignment
3 questions

Introduction to Display Network

13 lectures
Display Network Overview
03:58
Display Targeting - Affinity
02:54
Display Targeting - Demographics
02:29
Display Targeting - Detailed Demographics
02:46
Display Targeting - In-Market
02:28
Display Targeting - Life Events
01:54
Display Targeting - Topic
02:23
Display Targeting - Placement
03:37
Display Targeting - Keywords
02:10
Display Targeting - Custom Audiences
05:55
Display Targeting - Combined Audiences
03:42
STANDARD DISPLAY CAMPAIGN CREATION
10:00
Standard Display Campaign Creation
3 questions

Introduction to Conversion Tracking

7 lectures
What is Conversion Tracking & How to setup Conversion Tracking
02:16
Website Conversion Tracking
15:19
App Conversion Tracking
01:57
Phone Call Conversions
03:16
Import - Google Analytics
01:51
Measurement - Attribution
03:21
Setup Conversion Tracking
3 questions

Introduction to Remarketing

10 lectures
Remarketing Overview
03:12
Audience Manager
04:45
REMARKETING CAMPAIGN CREATION
05:48
Remarketing Campaign Creation
3 questions
App Users
01:48
Youtube Remarketing
03:48
Customer List
02:10
Custom Combinations
03:33
Google Analytics
01:31
Lead Form Segment
02:14

Introduction to Video Ads

13 lectures
Youtube Overview
06:16
YOUTUBE INSTREAM AD CAMPAIGN CREATION
05:56
Trueview Instream Ad Campaign Creation
2 questions
IN FEED AD CAMPAIGN CREATION
04:58
Video Discovery Ad Campaign Creation
2 questions
BUMPER AD CAMPAIGN CREATION
04:38
Bumper Ad Campaign Assignment
3 questions
15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION
03:35
15 Sec Non-Skippable Ad Campaign Assignment
2 questions
AD SEQUENCE CAMPAIGN CREATION
05:31
Ad Sequence Campaign Creation
2 questions
TARGET FREQUENCY CAMPAIGN CREATION
03:39
AUDIO ADS CAMPAIGN CREATION
03:20

Introduction to Shopping Ads

3 lectures
Shopping Ads Overview, Google Merchant Center Account
03:25
MERCHANT CENTER ACCOUNT CREATION
14:38
SHOPPING ADS CAMPAIGN CREATION
12:22

Introduction to Performance Max

1 lectures
Performance Max Campaign Creation
10:23

Introduction Mobile App Campaign

2 lectures
UNIVERSAL APP CAMPAIGN CREATION
04:57
Universal App Campaign Creation
2 questions

Introduction to Smart Campaign

2 lectures
SMART CAMPAIGN CREATION
04:53
Smart Campaign Creation
1 question

Introduction to Demand Gen Campaign

2 lectures
DEMAND GEN CAMPAIGN CREATION
09:17
Demand Gen Campaign Creation
1 question

Introduction to Reports

1 lectures
Predefined Reports, Saved Reports, Dashboards
09:07

Introduction to Shared Library

7 lectures
Audience Manager
03:47
Location Groups
02:28
Location Groups Creation
1 question
Exclusion Lists
02:31
Exclusion Lists Creation
1 question
Asset Library
01:52
Brand Lists
02:23

Introduction to Bulk Actions

5 lectures
Rules
07:24
Rules Assignment
1 question
Scripts
20:30
Scripts Assignment
1 question
Solutions
04:12

Budgets & Bidding

3 lectures
Shared Budgets
01:50
Bid Strategies
02:33
Adjustments
03:10

Introduction to Planning

4 lectures
Keyword Planner Tool
06:13
Performance Planner
02:34
Reach Planner
01:43
App Advertising Hub
02:23

Introduction to More Tools

10 lectures
Google Tag
03:18
Content Suitablity
04:07
Business Data - Ad Customizers
02:42
Ad Customizers Creation
1 question
Business Data - Page Feed
04:56
Page Feed Assignment
1 question
Business Data - Dynamic Ad Feed
02:07
Business Data - Hotel Properties Feed
02:08
Policy Manager, Account Setting, Access & Security, Linked Accounts, Preferences
04:44
Ad Preview & Diagnosis Tool
02:38

Drafts & Experiments

1 lectures
Drafts & Experiments
09:56

Introduction to Billing

1 lectures
Summary, Documents, Transactions, Settings, Promotions
03:13

Introduction to Google Ads Editor

1 lectures
Google Ads Editor - Practical Implementation
05:08

Introduction to Manager Accounts

1 lectures
Manager Accounts/My Client Center Overview
02:27

Google Ads Online Resources

1 lectures
Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land
03:28

Google Ads Practice Tests

2 lectures
Practice Test 1
9 questions
Practice Test 2
20 questions

Google Ads Certifications

1 lectures
Google Ads Skillshop Certification
02:34

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