Mô tả

Google Analytics 4: A Google Analytics starter guide - Learn Data Analytics & Website Optimization with Google Universal Analytics, Google Tag Manager & Google Analytics 4


Google Analytics 4

Google Analytics 4 is the best way to get a complete understanding of your business's performance and how to improve it. Learn how Google analytics can help you understand and analyze your business's data, and gain insights on how to improve your business. Learn more about Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it. Use Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it.


Easy to set up and use

Google Analytics 4 is easy to set up and use. You can have a new property running in just minutes, without any coding or technical knowledge needed. Get a complete understanding of what Google analytics is, how it works and how you can use it to improve your business.


You will learn

  • Set up a Google Analytics 4 account and add a website in minutes.

  • Learn what your customers see, click, buy and how long they stay on your website.

  • Create custom audiences, filter or segment your data.

  • Use the various reports in GA4 for a detailed analysis of your target audience.

  • Learn how to customize the Google Analytics 4 account.

  • Learn how to connect Google Ads with Google Analytics.

  • You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.

  • Use the Google Analytics demo account and try out all reports.


Google Analytics is a powerful tool that helps you understand the performance of your business and how to improve it. But it can be hard to understand, and even harder to set up. Google Analytics 4 is here to help you! It's a powerful, yet easy-to-use analytics tool that helps you understand your business better than ever before. With Google Analytics 4, you'll get a comprehensive understanding of your business's performance and how to improve it. Get started with Google Analytics 4 today!


Learn by doing

I teach in a way that even a beginner (with no background) can understand and lead to more advanced content. This course will teach you everything from the basics of setting up an account and navigating the interface, to more advanced features like conversion goals and custom reports.

You don't need to be a data scientist or have any technical knowledge to use Google Analytics 4. This course is for everyone from individuals running their blogs to people working in corporations. You'll learn the skills you need to analyze your website traffic and use that information to grow your business.



Google Tag Manager

Learn how to use Google Tag Manager in just a few hours! Google Tag Manager is a free, powerful web-based service that lets you manage all of your website's tags in one place. This course will show you how to use the different features of Google Tag Manager and how to implement tags for different purposes, such as conversion tracking, event tracking, and remarketing. If you're looking for a way to quickly get up-to-speed with Google Tag Manager or want to learn more about the different features of this free service, this course is for you. It's designed for both beginners and experts who want to learn more about Google Tag Manager. Get started with Google Tag Manager today!


You won't know more about Google Tag Manager and Data Layers, but will be able to master them and use them confidently.

Google Tag Manager is a free Google app that lets you manage all your website tags in one place. It's easy to install and manage, and it's not just for big brands anymore.

Google Tag Manager is an easy-to-use tag management system that lets you manage your website tags. By using GTM, you can easily set up and update your web tracking codes in just a few clicks. It also provides a centralized dashboard where you can manage all of your website tags in one place.

Google Tag Manager makes it easy to manage your site's tracking. You can do this with a single change to the site's code and then make changes through the user-friendly interface. This will make your site more secure and improve your conversion rates.


Google Tag Manager is a powerful tool that can help you improve your website's conversion rates and sales. But it's also an advanced tool, and the learning curve can be quite steep. If you want to use Google Tag Manager to its full potential, you need someone who knows how to guide you through the process. The problem is that many people don't have the time or patience to learn Google Tag Manager. This course will get you up and running with Google Tag Manager in no time! You'll learn everything from setting up a profile to adding tags, including how to debug errors and optimize your site for conversions. If you're looking for a quick and easy way to get started with GTM, this course is for you!

Bạn sẽ học được gì

Set up a Google Analytics 4 account and add a website in minutes.

Learn what your customers see, click, buy and how long they stay on your website.

Create custom audiences, filter or segment your data.

Use the various reports in GA4 for a detailed analysis of your target audience.

Capture custom data with the Google Tag Manager.

Learn how to customize the Google Analytics 4 account.

Learn how to connect Google Ads with Google Analytics.

You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.

Use the Google Analytics demo account and try out all reports.

Yêu cầu

  • You need a PC/laptop with a good internet connection.
  • Google Analytics setup is shown for Wordpress only.
  • If you want to integrate Google Analytics DSGVO compliant as shown in the course, then you need about 40€ annual budget for the Real Cookie Banner plugin.
  • Universal Analytics will be phased out in 2023 - so this section will soon be unavailable.

Nội dung khoá học

17 sections

Introduction

5 lectures
Hello and welcome
01:32
What is Google Analytics? (+Example)
08:59
Create Google account
04:27
Create Google Analytics account (+ Download)
07:39
(optional) Why Google Analytics 4?
04:03

Overview, Demo account and setup

7 lectures
Connect the first data stream
06:21
A first overview
08:46
Google Analytics 4 Demo Account
07:36
(optional) The new data structure
03:46
Account setup & user management
06:07
Note on sessions
00:07
(optional) Universal Analytics vs. Google Analytics 4
03:49

Website linking (GDPR conform)

8 lectures
Disclaimer
00:16
1. Create a data privacy page – for Wordpress
06:03
2. Setup with Google Tag Manager and Cookie Banner
13:45
3. Connect Google Analytics 4 to Google Tag Manager
05:18
4. Content Blocker & Shortcode
04:48
5. Check if the Cookie Banner works
08:23
6. Last but not least
02:49
Datacollection in the EU
03:30

Event Tracking in Google Analytics

2 lectures
Enhanced Measurement Events & Features (+ Download)
09:14
Enhanced Measurements in Praxis
09:15

Google Analytics Tag Configuration

4 lectures
Cross-Domain Tracking
05:24
Define internal IPs
05:41
List of unwanted referrals
02:42
Configure session timeout
03:00

Advanced Tips & Tricks

3 lectures
Comparison
10:02
Secondary Dimensions
05:57
Create Target groups (Audiences)
08:01

All the Reports in detail

10 lectures
Customize your snapchat report
06:05
Real-time report
08:52
Customer Journey in Theory
09:23
Acquisition report
17:40
Engagement Report
09:36
Monetization Report
14:07
Retention Report
07:19
User Report: Demographic Characteristics
07:59
User Report: Technical Data
07:34
Time for a short break
00:30

The "Explore"-section

3 lectures
Exploratory Analysis
10:17
Segment overlaps
04:42
Cohort analysis
06:04

Advertising, Events & Google Ads

4 lectures
Conversion paths
07:47
Create & modify events
05:59
How to connect Google Ads to Google Analytics 4?
03:13
End of the main part
00:13

Google Tag Manager - Introduction

3 lectures
What is the Google Tag Manager?
05:56
Google Tag Manager vs. Google Analytics
02:38
Create Google Tag Manager account
05:51

Let's start with the basics of Google Tag Manager

4 lectures
Tag Manager account structure
03:41
GTM - A first overview
06:04
Advantages of Google Tag Manager
03:46
Settings in the administration area
05:10

The most important terms

3 lectures
Questions that need to be answered
05:27
Tags, Triggers & Variables – Theory
04:46
Publishing containers
03:42

How to set up Google Tag Manager with your blog

4 lectures
Overview of tags
03:48
[Repetition] Embedding GTM (with Cookie Banner)
08:38
[Repetition] Embedding a linking tool to your website
05:20
[Repetition] Embedding Google Analytics in GTM – your first tag
05:53

Trigger & Variables

4 lectures
Overview of triggers
04:47
Set up trigger: Specific page call
04:31
Overview of variables
04:17
Example: Phone number Tracking
05:39

Advanced knowledge about the GTM

2 lectures
Preview mode
04:48
Folder structures
02:29

Thank you

3 lectures
Thank you!
00:15
All beginnings are difficult - Do you have any questions?
00:11
Learning is important!
00:04

Bonus lecture

1 lectures
Bonus lecture
00:31

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