Mô tả

Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range acceptation. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same.

  1. We analyze all the reports in Google Analytics 4 – Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports

  1. We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio.

  1. We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.

For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever.

Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery.

If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision.

Reviews from my other google analytics course:

5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.

5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :)

5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.

5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced!

5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best!

I hope to meet you in the course.

Bạn sẽ học được gì

Use Google Analytics 4 (latest version) reports for businesses

Understand how to tailor the Google Analytics 4 account to fit custom business needs

Understand the power of enhanced custom reports in Google Analytics 4

Learn the basics of Google Data Studio

Learn the art of modeling data and making it available in GA4 for any website

Learn the basic of enhanced ecommerce data implementation

Yêu cầu

  • None.

Nội dung khoá học

15 sections

Lets Begin

4 lectures
Course Structure, Plan, and Overview
03:18
Pace of the Lectures
01:11
How to Analyze Website Data with Google Analytics
11:24
Basic Navigation Guideline of the GA4 Account
06:11

Analysis: Traffic Volume

5 lectures
Lets Start our Analysis of Beginner Traffic Data
07:35
Where are Your Users Coming From
08:24
GA4 Users, and Concepts Important for Traffic Analysis
10:50
Importance of Tracking Channels, Source, Medium, and UTM
14:12
Customizing Channel Data (Channel Group) in Google Analytics 4
10:33

Analysis: Traffic Relevance

6 lectures
Learning About Your Visitors
06:22
Demographics of Your Target Audience (Visitors)
06:38
Devices and Technology of Your Visitors
05:46
Learning About the User Behavior on your Website
11:27
Finding Useful Details about the User
06:35
Identify Overlapping Aspects about your Users
06:35

Analysis: How Google Analytics 4 Works

4 lectures
How Google Analytics Works
05:05
Google Analytics 4 Events - Concepts
06:52
Capturing Data Using GA4 Events
09:49
Google Tag Manager - Non-Developer Perspective
10:05

Analysis: Traffic Engagement

3 lectures
Analyzing and Using Events
10:45
Page-Level Analysis of Your Website
04:40
Path Analysis for Understanding Visitor Journey on Your Website
08:53

Analysis: Traffic Sustainability

6 lectures
Traffic Sustainability Analysis With Cohort Analysis Reports - Part - I
07:28
Retention Analysis of Website Traffic
08:12
Cohort Analysis - Granular Analysis
05:50
Engagement Overview - DAU, MAU. WAU
10:45
Tracking Individual User Actions In GA4
04:50
Concept Behind the UserID Tracking
10:09

Analysis: Meaningful Traffic

6 lectures
Funnel Concepts
09:39
Funnel-Based Goal Analysis
12:11
More Data on Business Goals
03:55
Business Goal Analysis With Monetization Reports
06:23
Attribution Modeling - Concept
17:25
Attribution Modeling - Reports
09:13

Planning: Data Modeling Concepts with GA4

7 lectures
Thinking About the Website Data to be Modeled
09:23
Data Modeling for a Typical Ecommerce Website - Part - I
06:36
Data Modeling for a Typical Ecommerce Website - Part - II
08:15
Data Modeling for a Typical Ecommerce Website - Part - III
09:05
Data Modeling for Non-Standard Websites - Part - I
06:35
Data Modeling for Non-Standard Websites - Part - II
11:11
Revisiting The Monetization Reports
02:08

Customization: Custom Reports and Data Studio Introduction

7 lectures
Customized Tabular Reports In GA4
05:16
Completely Modify Google Analytics Reports and Layouts with Library
12:30
Google Data Studio Basics
06:08
Chart Types In Data Studio
10:44
Using Data Filters and Other Tools
04:21
Customizing Data with Formulas and Arithmetic In Google Data Studio
04:06
Creating Advanced Custom Funnels In Data Studio
10:59

Implementation: Project Details and Setup

2 lectures
Who this Project is for?
02:35
Install the Project
10:04

Implementation: Google Analytics 4 with Tag Manager

21 lectures
Create a New Google Analytics 4 Account
05:49
Connect Google Analytics 4 to the Website
08:06
A Case for the Need of Google Tag Manager
09:45
Create a New Google Tag Manager Account
02:22
Understand How Google Tag Manager Works
07:15
Link the Website, Google Analytics 4, and Google Tag Manager
16:30
Implement our First Event using the Google Tag Manager
11:26
Understand the Preview Mode (Tag Assistant) in Google Tag Manager
09:50
Understand the Debug View in Google Analytics 4
03:52
Final Steps to Complete the Event Creation
03:23
Optimize the use of Tags and Triggers - Part I
11:47
Optimize the use of Tags and Triggers - Part II
17:02
Create Events Inside Google Analytics 4
10:20
Event Parameters and Custom Dimensions
06:16
Configure a Custom Dimension
10:47
Introduction To Advanced Custom Definitions
05:17
What is the Data Layer
05:32
Data Layer I - Begin using Data Layer with User-defined Variables
10:41
Data Layer II - Form Fill Capture with Custom Data and Custom Event Parameters
14:13
Data Layer III - How to Insert data into Data Layer
11:25
Data Layer IV - Custom Metrics and Dimensions from Data Layer
06:07

Implementation: User Behavior Data Designing Opportunities in Google Analytics 4

5 lectures
Understand User Properties and Audiences in Google Analytics 4
07:36
Configure User Properties and Audiences
14:29
User ID Setup - Behind the Scenes
06:25
Understand User ID Tracking Fundamentals
09:34
Implement User ID Tracking
16:19

Implementation: Ecommerce/Monetization Reports - How it Works

6 lectures
E-Commerce Implementation Basic Concepts
07:03
Implementation Plan In Our Practice Website
04:46
Implement The First Step of E-Commerce Data Collection
17:51
Implement Product Views, Add To Carts And More - I
13:01
Implement Product Views, Add To Carts And More - II
06:25
Capturing Data Dynamically In The Ecommerce Implementation
11:29

Lets Close

1 lectures
Parting Thoughts
02:00

Additionals

2 lectures
Web Application And Android Application Together In Google Analytics 4
14:39
Filter Internal or Unwanted Traffic from your Google Analytics 4 Account
07:24

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