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Mini MBA: Business Strategy 2 Business Plan

Follow my detailed Mini MBA, Business Coaching, Business Analysis and Business Intelligence Strategies to enhance your Business Management, Business Writing and create your Business Plan


Welcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course.  Everything you need is here teaching you Business Plan writing with our detailed template.  A comprehensive easy to follow course to improve your Business management.

Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.

I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time!  The 21 Assignments in this course draw on John's unique experience, including bespoke strategic exercises of his own which you will not see anywhere else.  Step by Step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry. 

This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course).  Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan.  There are over 20 Assignments to make the course fun and highly interactive.  The 2 Quizzes will challenge you too!  Every section has an introductory video explaining the learning objectives and lessons in that section.

Following 8 years as a British Army Officer, John started his 30 year+ investment banking career in 1988 and since then he has floated companies, bought and sold companies in M&A deals, raised capital from Venture Capital and Private Equity.  John was awarded the Tallow Chandler's Prize for the Best Dissertation in his year when graduating with his MBA (with Distinction) in 1993 from Cass Business School in London.  John has transacted deals worth well over $1billion in his career as a senior Investment Banker for Westdeutschelandesbank, Societe General and Security Pacific Hoare Govett.  He has also co-founded two London Investment Banking Boutiques.  In his career, John has advised dozens of companies on their Business Strategy as well as reading (and writing for his clients) hundreds of Business Plans.  In addition, John has two degrees (BA and MA) from Cambridge University

Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!

In this Course you will discover:

  • The connections between Business Strategy, Corporate Strategy and your Business Plan

  • Understand the main frameworks for Strategic Analysis and be able to complete a SWOT Analysis

  • Discover some of the Key Strategic Business Models taught at Business School, providing you with a toolbox of frameworks to apply to your Business Strategy formulation

  • Learn to think critically about the role of Management and their skills

  • How to create a competitive advantage for Products and Services

  • Use classic business models to evaluate your Competition

  • How to conduct an industry wide analysis of your Markets and Competitors

  • Review your business's Operations, with a close eye on Customer Management

  • Use my templated scorecards to do a SWOT analysis on your own business

  • The importance of your Customers and your Customer Value Proposition

  • Frameworks to maximise your return from your investment in Sales and Marketing

  • How to transform your online Digital Business Strategy

  • Understand the three main financial Statements, the Income Statement or Profit and Loss Account, the Balance Sheet and the Cash Flow Statement and how they fit together.

  • To understand the key Financial Ratios that apply to the Income Statement, the Balance Sheet and the Cash Flow Statement to enable you to interpret the financial information in these statements.

  • Use a real Case Study to analyse real financial information using Financial Ratio Analysis

  • Exercise to evaluate the achievability of your Strategic Goals when compared to your predicted rates of growth

  • Frameworks to incorporate Performance Management into your Business Strategy and Business Plan

  • Growth Strategies to help your Business Strategy execution, also incorporating your Business Plan

  • Understand what factors are important to your Investors, specifically Valuation, Funding, Exits and Returns

  • How to incorporate a Risk Assessment into your Planning

  • Finally we show you how to synthesise your complete Business Plan from the lessons, assignments and templates in the course

This course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience.  NO ONE  ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.

I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.

What makes us qualified to teach you?

This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker - from a practical perspective - I also have an MBA (with Distinction).

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Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:

" I like the course and the approach of Sir John Colley. I believe I shall be able to achieve what I want through this course. I am looking forward to deeper and great understanding of the subject as this course will help me to make a career in Credit Analysis" R.R. Five Star

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Our Promise

I have been teaching on Udemy since 2014 and am fully committed to it. If you have any questions about the content or anything related to any topic, you can reach out with your questions at any time and I always do my best to respond promptly

Don't forget that this course (and all my courses) benefit from Udemy's money back guarantee!

A Verifiable Certificate of Completion is presented to all students who undertake this finance course.


Take this Course today - Click the Add to Cart Button now

Best regards from us both

Joe and John

Bạn sẽ học được gì

Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two inter-connect

Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis

Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy

Understand how to critically appraise Management

Find out how to create a Competitive Advantage for your Products and Services

Understand your Competition and use some classic Business Models to appraise them

How to evaluate your External Markets and Industry Sector

Use the Business Model Canvas and other frameworks to assess your Business's operations

Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business

Understand the Customer Value Proposition and how to apply it to your Business

Apply some Business School frameworks to your Sales and Marketing

Discover my Six Minute Strategist Digital Business Transformation methodology

Understand the three main Financial Statements, Income Statement, Balance Sheet and Cash Flow

Discover how Financial Ratio Analysis can improve your understanding of Financial Statements

Use my Case Study to analyse real financial information using Ratio Analysis

Complete my Six Minute Strategist Analyser Assignment to evaluate the achievability of your future strategy

Discover SMART goal setting and the OKR framework to understand Goal Setting and Performance Management

Review a wide selection of Growth Strategies to identify those most suitable for your Business

Understand the key Valuation, Funding, Exit and Returns factors most important to your potential investors

Discover how to carry out a Risk Assessment on your Business

By completing all the Assignments as you go through the course, you will draft your comprehensive Business Plan as you learn

Synthesise your Comprehensive and Complex Business Plan using the guidance in the final section

Yêu cầu

  • Students do not need an prior knowledge or experience. This course is applicable to any country and any industry sector
  • While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libra office)

Nội dung khoá học

23 sections

WELCOME - HOW TO GET THE MOST OUT OF THIS COURSE

8 lectures
Learn Business Fundamentals and Create Your Own Business Plan Today!
02:32
Getting Started - How to Use Our Course!
00:58
Quickfire Strategy Quiz How much do you know about your business strategy?
02:18
Quickfire Strategy Quiz - My "Answers"
09:49
How to get the most from this Course
08:51
Using the Course Map Matrix
06:14
Guide to the Course Assignments
03:47
Download All Course Materials Here
02:34

BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan

7 lectures
Section Introduction: Connecting Business Strategy to the Business Plan
01:44
Business Strategy to Business Plan
03:54
What do we mean by Business Strategy?
02:19
What is a Business Plan?
05:37
What do we mean by Corporate Strategy?
07:00
Should You Be Creating Shareholder Value?
07:28
Introduction to Strategic Management
06:20

BUSINESS FUNDAMENTALS: The Value of Strategic Analysis

6 lectures
Section Introduction: The Value of Strategic Analysis
00:58
Strategic Analysis - The First Step
01:54
What is Strategic Analysis?
05:17
Frameworks for Strategic Analysis
10:08
Strategic Analysis Frameworks Case Study: Apple
11:28
Strategic Analysis Assignment - Apple SWOT Analysis
1 question

BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know

16 lectures
Section Introduction: Frameworks and Theories Business Strategists Must Know
01:43
Why are these Business Models important?
02:27
The Story of the Hedgehog and the Fox
02:40
Why are Management Theories Useful in Business Strategy?
09:25
SWOT Analysis
04:35
Introduction to Michael Porter’s Five Forces Model
05:49
Lafley and Martin Five Step Strategy Model
06:09
The 5Cs Model
06:16
What is PEST or Broad Factors Analysis?
04:58
PESTEL Analysis
05:21
Ansoff Matrix
06:30
Value Chain
04:32
Business Model Synthesis
08:06
Black Swan Events - Coronavirus
04:54
What is GAP Analysis?
06:07
Business Model Quiz
8 questions

CRITICAL EVALUATION OF LEADERSHIP

4 lectures
Section Introduction: Critical Evaluation of Leadership
01:18
Vision and Leadership - Starting at the Top
05:45
What Skills Are We Looking For In Management?
06:42
What is the Purpose of a Vision Statement?
03:09

PRODUCTS AND SERVICES AND COMPETITIVE ADVANTAGE

9 lectures
Section Introduction: Products Services and Competitive Advantage
01:47
What do we mean by Products and Services
03:21
Why Product Differentiation is Critical
04:59
Product Diversification in Business Strategy
05:30
How Does Quality Management fit into your Business Strategy?
04:20
What do we mean by Competitive Advantage?
06:14
Bowman’s Strategic Clock - Strategic Positioning
08:43
Products, Services and Technology in the Business Plan
06:22
Business Plan Assignment: Products, Services and Technology
1 question

COMPETITION - KNOW YOUR ENEMY

8 lectures
Section Introduction: Competition - Know Your Enemy
02:08
Competitor Analysis
05:24
BCG Matrix
06:19
Competitors and Competitive Forces
09:52
Competitive Intensity
08:36
Industry Life Cycle
04:32
Competition - Business Plan Tie In
02:08
Business Plan Assignment - Competition
1 question

EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition

12 lectures
Section Introduction: Industry, Markets and Competition
01:58
What do we mean by External Strategic Analysis
09:13
How Does Industry Analysis Help?
05:07
Conducting PEST or Broad Factors External Analysis
10:50
What are the Business and Funding Life Cycles?
10:11
Value Chains: Connecting Companies to their External Environment
07:54
Addressing the Total Addressable Market (TAM)
04:55
Market Segmentation: Choosing Customers
07:14
Bargaining Power of Suppliers
05:50
Bargaining Power of Customers/Buyers
05:46
Business Plan: Industry, Markets and Competition
03:39
Business Plan Assignment: Industry, Markets and Competition
1 question

INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management

10 lectures
Section Introduction - Operations and Customer Management
02:12
What are Business Operations?
02:37
Strategic Analysis with the Business Model Canvas
13:38
How can Corporate Structure impact Strategy?
07:00
Organisational Development
03:35
Reviewing the Operations of the Firm
03:16
Click and Mortar - Online meets Offline
04:57
eCommerce Business Models
06:23
Internal Strategic Analysis - Business Plan Tie In
04:32
Business Plan Assignment - Internal Operations
1 question

Six Minute Strategist SWOT Assignment

2 lectures
Section Introduction: Six Minute Strategist SWOT Assignment
01:40
Six Minute Strategist SWOT Assignment
8 questions

CUSTOMER VALUE PROPOSITION

10 lectures
Section Introduction: Customer Value Proposition
01:53
Understanding The Customer Value Proposition
03:05
Positioning Your Firm in the Market
04:00
What do we mean by a Profit Model?
04:41
Hax's Delta Model
09:24
Switching Costs and Customer Strategy
03:12
Managing the Customer Experience
04:37
What is the Customer Journey?
06:23
Customers, Customer Value and the Business Plan
02:57
Business Plan Assignment - Customers
1 question

SALES AND MARKETING STRATEGY

10 lectures
Section Introduction: Sales and Marketing
02:01
The 5 Ps of Marketing
05:49
How Can You Plan Your Marketing?
11:09
Push Marketing Strategy
03:14
Pull Marketing Strategy
04:18
Understanding AIDA
07:00
Progressive Sequence of 9 Agreements
07:24
Pricing Strategies
10:52
Sales and Marketing in the Business Plan
05:38
Business Plan Assignment - Sales and Marketing
1 question

DIGITAL BUSINESS STRATEGY TRANSFORMATION

11 lectures
Section Introduction: Digital Business Strategy Transformation
01:43
Why Do You Need A Digital Strategy Blueprint?
07:14
What Skills and Assets do you need to be a Digital Entrepreneur?
06:47
Digital Strategy Blueprint Overview
18:29
Digital Strategy - Customer Centric Transformation
07:25
Digital Strategy - Customer Experience Transformation
05:22
Digital Strategy - Customer Channel Transformation
06:18
Digital Strategy - Customer Engagement Transformation
03:52
Digital Strategy - Digital Skills Transformation
03:33
Digital Strategy - Tools and Resources
02:13
Digital Business Blueprint Assignment - Design Your Digital Business Strategy
1 question

FINANCE - Understanding Financial Statements

10 lectures
Section Introduction: Understanding Financial Statements
01:58
Overview of Financial Statements
02:33
GAAP: Accruals vs Cash Accounting
05:35
Income Statement or Profit and Loss Account
08:22
Introduction to the Balance Sheet
11:27
Cash Flow Statement
06:03
Cash Flow Metrics Explained
09:11
Case Study - Apple Financial Statements
03:58
Financial Statements in the Business Plan
06:08
Business Plan Assignment - Financial Statements
1 question

FINANCE: Strategic Financial Analysis

6 lectures
Section Introduction: Strategic Financial Analysis
01:16
What is Financial Analysis?
11:28
Income Statement Profitability Ratios
04:01
Balance Sheet Ratio Analysis
12:01
Cash Flow Statement Analysis
05:22
Valuation Ratios
04:25

FINANCE: Financial Analysis - Case Study and Assignment

7 lectures
Section Introduction: Financial Analysis - Case Study and Assignment
01:11
Case Study Assignments Apple Inc Financial Analysis
4 questions
Apple Inc Financial Analysis - Solution
02:31
Discussion of Measurements of Growth Analysis
05:13
Discussion of Measures of Profitability Analysis
06:35
Discussion of Trading Performance Analysis
03:21
Discussion of Working Capital (Liquidity and Efficiency) Analysis
11:31

Future Business Strategy Analyser Assignment

2 lectures
Section Introduction: Future Business Strategy Analyser Assignment
01:12
Future Business Strategy Analysers Assignment
1 question

GOAL SETTING AND FINANCIAL PERFORMANCE

9 lectures
Section Introduction: Goal Setting and Performance Management
01:42
Introduction to Goal Setting
03:09
What do we mean by SMART Goals?
03:42
Key Performance Indicators
04:23
Strategic Dashboards
07:20
Corporate Performance Management
04:26
Objectives and Key Results
04:13
Year Over Year Performance
03:45
Business Plan Assignment - Corporate Reporting
1 question

BUSINESS FUNDAMENTALS: GROWTH STRATEGIES

10 lectures
Section Introduction: Growth Strategies
01:49
Organic vs Inorganic
03:04
The Advantage of First Mover Advantage
04:30
The Importance of Scalability
03:46
Merger and Acquisitions Growth Strategies
10:00
Buy and Build Growth Strategy
07:57
Negative Growth- Company Recovery Strategies
09:21
Post Coronavirus Strategies
06:29
Growth Strategies Business Plan Tie In
02:57
Growth Strategy Assignment
1 question

VALUATION FUNDING, EXITS AND RETURNS

12 lectures
Section Introduction: Valuation, Funding, Exits and Returns
02:24
Valuation and Funding - A Consequence of our Business Strategy
03:55
How to Value a Company
10:44
Sources of Equity Funding
08:13
What is a Pre-Money Valuation?
05:35
How to Create a Pitch Deck for Investors
05:54
Sources and Uses of Funds in the Business Plan
02:09
What is a Cap Table?
04:58
Exit Strategies and Returns
09:27
Transaction Cost Management
01:49
Business Plan Assignment - Funding, Exits and Returns
1 question
Business Plan Assignment - Returns and Exit
1 question

RISK ASSESSMENT

3 lectures
Section Introduction: Risk Assessment
01:08
Risk Assessment - Strategic Plan Summary
02:26
Business Plan Assignment - Risks Assessment
1 question

BUSINESS PLAN SYNTHESIS

13 lectures
Section Introduction: Business Plan Synthesis
03:14
Business Plan Synthesis
03:26
Business Plan - Executive Summary
02:28
Business Plan - History and Background
01:57
Business Plan - Management Summary
04:06
Business Plan Appendicies
03:37
Key Questions Check List
01:08
Business Plan - Audience Targetting
03:27
Business Plan Refinement: Types of Businesses
01:45
Business Plan Assignment - History and Background
1 question
Business Plan Assignment - Management
1 question
Business Plan Assignment - Appendices
1 question
Business Plan Assignment - Executive Summary
1 question

Summary and Wrap Up

1 lectures
Summary and Wrap Up
04:41

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