Mô tả

The Copywriting Formula: Write Copies to Sell Like a Pro - Proven Strategies for Impactful Copywriting. Get active as a copywriter, use content writing, write a copy that sells


Are you ready to become a master of words? To unleash your creative prowess and craft compelling copy that captivates, persuades, and ultimately drives conversions? Look no further! Welcome to "The Copywriter's Formula: Write Copies to Sell Like a Pro," the ultimate video course designed to transform you into a copywriting maestro!

In today's digital landscape, where attention spans are shorter than ever, the ability to communicate effectively and convince others through the written word is an invaluable skill. Whether you're a budding entrepreneur, a seasoned marketer, or an aspiring wordsmith, this course will empower you with the tools and techniques to create persuasive, sales-driven copy that leaves a lasting impact.


Why Choose "The Copywriter's Formula: Write Copies to Sell Like a Pro"?

Unleash Your Creative Potential: Prepare to tap into your innate creativity as we guide you through the exciting world of copywriting. You'll discover how to infuse emotion, intrigue, and persuasion into every line, transforming mere words into compelling narratives that engage and inspire.

Master Proven Techniques: I'll unveil the secrets behind attention-grabbing headlines, irresistible calls to action, and persuasive storytelling techniques that hook your audience from the first sentence to the last.

Drive Conversions and Boost Sales: Copy that doesn't convert is like a car without an engine. My course equips you with the essential strategies to optimize your copy for maximum impact. From understanding your target audience to utilizing psychological triggers, you'll discover how to turn readers into loyal customers and skyrocket your sales.

Practical Checklists and Templates: Gain access to a treasure trove of invaluable resources that will streamline your copywriting process. With my comprehensive checklists and templates, you'll have the blueprint to write high-converting copy consistently. Say goodbye to writer's block and hello to consistent copywriting success!


In this comprehensive course, you will acquire a wide range of skills and knowledge to become a proficient copywriter. We will start by demystifying the concept of copywriting and providing you with the essential insights you need to excel in this field. From there, you will delve into the fascinating world of sales psychology, discovering how to sway your readers with simple yet effective techniques.

Throughout the course, you'll receive invaluable tips on enhancing your writing abilities, enabling you to craft compelling and persuasive copy that captures your audience's attention. Understanding how copy is consumed on the web is crucial in today's digital age, and we will guide you through the nuances of online copywriting.

Mastering the art of the "call to action" (CTA) is another key focus area of this course. You will learn how to craft the perfect wording for a CTA that not only grabs your customers' attention but also motivates them to make a purchase. Our step-by-step guide to writing sales copy will provide you with a structured approach to creating content that converts.

We will also introduce you to proven copywriting formulas that have been tried and tested in the industry, equipping you with the tools to write compelling copy consistently. Ultimately, the goal is to help you sell more products and services through your persuasive writing skills.

As you progress through the course, you'll gain insights into the world of clickbait headlines, understanding their allure and their potential impact when used appropriately. Furthermore, we will equip you with the knowledge to avoid common copywriting pitfalls, ensuring your work is polished and professional.

This course offers an abundance of valuable information and practical skills that extend far beyond these bullet points, making it a comprehensive resource for anyone looking to excel in the art of copywriting. Join us on this journey, and unlock your potential to become a persuasive and successful copywriter.


Adapt to Any Platform: Whether you're crafting copy for websites, social media, email marketing, or advertising campaigns, we've got you covered. My course delves into the nuances of writing for various platforms, ensuring your messages resonate with your audience, regardless of the medium.

Your Expert Instructor: Meet your instructor, Tobias, an austrian Copywriter with a wealth of experience in the industry. With a proven track record of driving phenomenal results, he dedicated to sharing his expertise, techniques, and tips that will set you on the path to copywriting success.


Enroll in the course today. I look forward to seeing you!


Your instructor

Tobias

Bạn sẽ học được gì

What copywriting is and what you need to know to do it effectively.

Convince your readers with simple sales psychology.

You'll get tips on how to write better.

Understand how copy is read on the web.

The proper wording of a "call to action" (CTA) that encourages customers to buy.

A step-by-step guide to writing sales copy.

Proven copywriting formulas to help you write.

Sell more products and services.

Learn what clickbait headlines are.

Avoid the most common copywriting mistakes.

Yêu cầu

  • You'll need a laptop/PC with a good internet connection.

Nội dung khoá học

25 sections

Introduction

3 lectures
What will you learn?
00:49
What is copywriting & where is it used? (+ examples)
07:03
Supporting material for this course
00:23

Copywriting Basics

3 lectures
Warm-up: Copywriting statistics
00:40
Glossary: Copywriting basics
14:04
What makes good copy?
11:13

Examples of great advertising texts

4 lectures
Easy Button
04:54
Emotions, emotions, emotions
03:12
Coca-Cola
02:57
OATLY
00:21

Initial hints

5 lectures
The goal of your copy
07:13
Copywriting checklist
10:02
Don't sell the product, sell the solution
05:07
Only sell the next step
12:11
Exercise: Create your own success checklist
00:15

Exercise material & tools

3 lectures
Sales Questions
00:19
Strong & Effective Phrases for Salespeople
00:19
Sales types (for self-assessment)
00:09

Headline

8 lectures
The text structure
09:08
What are (catchy) headlines?
08:01
Why does the headline have to ignite?
00:14
The headline template list
04:49
Offer extra value with "solution selling".
06:58
Give customers a sense of urgency
04:31
Task: Headline Writing
00:02
Writing a Headline
00:07

How to optimize your headline

7 lectures
Concrete numbers & data
08:50
Task: Concrete numbers & data
00:06
Timeliness and years
06:43
Task: Timeliness and years
00:06
Punctuation & Emojis
06:34
Task: Punctuation & Emojis
00:06
Classic W-questions
06:32

Introduction and Body (main part)

5 lectures
Promise based on the most important advantage
09:30
Expand your promise and increase the tension
06:12
Addendum: Tell the reader exactly what they are getting
04:17
Provide proof
06:01
Task: Write a body, based on the content of the section
00:07

Body optimization made easy

7 lectures
Open with a provocative question
06:34
Task: Provocative questions
00:06
Start with a story
07:39
Questions: Matching story?
00:08
The Hero's Journey
07:00
Start with a compelling fact
08:32
Task: Facts
00:10

The end

5 lectures
Tell the reader what they will lose if they don't act
05:46
Prepare for closure
06:05
Call-to-action
05:11
Checklist: The 8 deadly sins of call-to-action
10:12
Task: Write conclusion
00:07

Call-To-Action: The most important things summarized

3 lectures
Hook, string and ballast
07:13
Testimonials
04:09
Task: Testimonials
00:08

[Case study] Copy writing step-by-step

14 lectures
Section introduction - We are writing a Copy
01:38
Headline
04:30
Subtitle
03:38
Shock Element
03:14
Worst Case Scenario
05:23
Transition product/service
04:20
Communicate solutions
05:13
Bullet Points
05:18
Expertise
02:58
Testimonials
03:08
Offer and Price
05:00
Gift
03:08
Guarantee
04:37
Call to Action
04:04

Mistakes that you must avoid to write better content

6 lectures
Too many CTA's on one page
05:32
Too many keywords
04:55
Less is more
03:15
First the customer, then you
04:24
Less capital letters
03:38
The story with the watermelon
00:44

Technique 1: Copywriting with the AID formula

9 lectures
What is AIDA?
08:29
Attention – attracting attention
04:57
Case study: Headline
04:14
Interest - arouse interest
03:13
Case study: Introduction
05:15
Desire - Create desire
08:10
Case study: Main body
06:15
Action - Go to action
00:25
Case study: Call-To-Action
03:28

Technique 2: FAB model

4 lectures
The FAB model in theory
05:11
Features in practice
04:17
Advantages in practice
06:06
Benefits in practice
05:04

Technique 3: Copywriting with the 6+1 formula

9 lectures
Important note
00:07
The 6+1 formula in theory
02:21
1. Context
03:32
2. Attention
03:34
3. Desire
01:54
4. Gap
02:49
5. Solution
03:05
6. Call to action
03:09
+1 Credibility
02:31

Copywriting with AI: ChatGPT (+ Prompts)

3 lectures
Headline writing with ChatGPT
05:49
Use copywriting techniques with ChatGPT
08:49
E-Mail frameworks with Chat GPT
07:23

SEO with ChatGPT: Use AI To Create New SEO Content

11 lectures
A reminder to make your SEO strategy work!
03:48
Find your SEO competition
07:42
Find and cluster initial keywords
03:37
Finding topic ideas/subtopics made easy
04:21
Create titles and subtitles for your text
04:22
The table of contents
04:23
Find the right keywords
04:05
Create the Content
07:00
Using W-questions as SEO-subheadings
04:19
Create meta-titles and meta-descriptions
03:37
FAQs for optimal ranking
03:03

Technique 4: Copywriting with the 4 P's

5 lectures
The 4P formula in theory
03:12
Picture
04:00
Promise
02:40
Prove
05:09
Push (Call)
02:20

Technique 5: Copywriting with QUEST

5 lectures
Qualify
07:29
Understand
05:50
Educate
03:30
Stimulate
05:27
Transition
02:25

Email Copy [Step-by-Step]

4 lectures
The subject line in theory
08:24
Email subject line
08:00
Email body text
03:56
Email call-To-Action
04:41

Copywriting for Ads

4 lectures
Example: It also works with text only
04:35
Template for writing ads
05:08
The AIU formula for successful ads
05:37
Template for successful Ad headlines & CTA's
04:03

Copywriting for Social Media (Content Writing)

4 lectures
Understand the differences between platforms
03:35
Example 1: Instagram post
06:29
Example 2: Youtube description
05:13
Example 3: Pinterest pin
04:53

Summary: The 10 commandments of copywriting

12 lectures
Section introduction
00:08
1. Focus always on the reader
02:05
2. Attract the right attention
02:49
3. Be convincing
01:37
4. Tell the customer what is logical
03:02
5. Proof, proof, proof
01:52
6. Customer benefit
02:43
7. Overcome objections
02:16
8. Connect emotionally
02:23
9. Call to action
02:52
10. Bring to act now
03:48
Learning is important!
00:04

Bonus

1 lectures
Bonus lecture
00:31

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