Mô tả

Unlock the secrets of Google Ads and supercharge your business with our comprehensive course, now available on Udemy! Created by industry experts with nearly a decade of experience, this course will guide you from a Google Ads novice to a proficient marketer in 30 days.


Discover the power of effective bidding strategies, campaign structuring, and targeted keyword usage to maximize your ROI and stop wasting money on ineffective ads. With over 8 hours of high-quality video content and real-world examples, you'll learn the latest techniques and best practices to dominate the Google Ads platform. Everything recorded in the new updated Google Ads Interface


Highlights of the course include:

  1. Mastering Bidding Strategies: Learn to set the right bidding strategies to drive leads and sales while avoiding common pitfalls.

  2. Campaign Structuring: Discover the "Clicksmasters" approach to campaign structuring for maximum ROI.

  3. Targeted Traffic Acquisition: Uncover the secrets of capturing high-quality, targeted traffic actively searching for your products or services.

  4. Location Targeting: Whether you're a local business or a nationwide eCommerce store, learn how to leverage location targeting effectively.

  5. Conversion-Based Strategies: Harness the power of AI and machine learning with conversion-based bidding strategies to skyrocket your performance.

  6. Keyword Mastery: Understand the intricacies of keyword match types and negative keywords to optimize your campaigns.

  7. Expert Guidance: Benefit from lifetime course updates and full support from the course instructor.

Don't miss this opportunity to revolutionize your Google Ads campaigns and propel your business to new heights. Enroll now to unleash Google Ads' full potential!

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10 sections

Introduction to Google and Google Ads

3 lectures
Introduction to Google Ads
08:42
How to Open a Google Ads Account
07:56
Common Digital Marketing Terminology
06:08

New Google Ads Interface Walkthrough (in depth screen share)

8 lectures
Campaign Menu -> Charts & Date Overview
18:17
Campaign Menu -> Account Recommendations, Insights & Reports
25:28
Campaign Menu -> Campaigns
14:02
Campaign Menu -> Assets (aka extensions)
24:05
Campaign Menu -> Audiences, keywords and content
26:31
Campaign Menu -> Change History
07:55
Goals Menu -> Conversions
24:24
Goals Menu + Tools, Billing & Admin
16:50

Old Interface Walkthrough (quick)

1 lectures
Quick Walkthrough of Old Interface
09:34

The Campaign Types of Google Ads

2 lectures
The Different Campaign Types in Google Ads
09:52
Typical Structure of a Campaign
04:45

Bidding Strategies - The Engine of Your Campaigns

6 lectures
Understanding the Auction & Ad Rank
07:44
Available Bidding Strategies
05:21
The Correct Way to Apply Smart Bidding Strategies
08:58
Maximize Conversions Vs. Maximize Conversion Value
04:09
How to Set a Target CPA/ROAS + How it Affects Campaign Performance
08:29
Learning Phases, AI & Machine Learning in Google Ads
02:13

All About Keywords: Targeted & Negatives

5 lectures
Targeted Keywords & Match Types (Broad, Phrase & Exact)
06:56
Negative Keywords & Match Types (Broad, Phrase & Exact)
05:25
Where to Add Negative Keywords
04:17
Keyword Planner - Where to Find & How to Use [SCREEN SHARE]
20:08
How to Perform Search Term Audits [SCREEN SHARE]
18:44

Location Targeting

2 lectures
Local Service Businesses Vs. eCommerce Location Targeting
07:37
Location Targeting Best Practices & Optimization Techniques
22:58

In-Depth: Search Campaigns

4 lectures
How to Structure a Search Campaign
14:00
Ad Assets (previously extensions) [SCREEN SHARE]
24:05
How to Setup a Search Campaign from Scratch
41:46
How & What to Optimize in Search Campaigns
18:43

In-Depth: Performance Max Campaigns

3 lectures
How to Structure a Performance Max Campaign
05:56
How to Setup a PMAX Campaign from Scratch (eComm Example) [SCREEN SHARE]
35:44
How & What to Optimize in a Performance Max Campaign [SCREEN SHARE]
25:09

Google Ads for eCommerce

2 lectures
Merchant Center & Advanced Campaign Structures for eCommerce
10:35
Maximize Your Return from Promotions with Google Ads & Merchant Center
08:08

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