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** Updated January 4th 2020 – Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard!! ** 

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)

Welcome to Udemy's highest rated AdWords course of all time.

Over 180,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time.  This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered.  This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information.  If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma


"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

- Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • How to set up your AdWords account from scratch 

  • The theory behind successful online advertising 

  • What keywords are and how to use them to your advantage

  • How to set up conversion tracking and how to track phone calls from your website

  • How to track sales, revenue and form submissions using Google AdWords

  • How to take advantage of competitor reports and customer data in your campaigns

  • How to write and A/B test your ads 

  • How to increase Quality Score and decrease your cost per click

  • How to structure your account, campaigns, ad groups and keyword lists for optimal results

  • How to analyze keyword data in Excel to gain deeper insight into your data

  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 

  • How to monitor your campaign performance on a regular basis 

  • How to spot trouble in your account and what you need to do to fix it 

  • How to understand your customers from a psychological level 

 .... and much much more! 

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now!


Bạn sẽ học được gì

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page

Use Conversion Tracking To Determine The Value Of Your Ad Campaigns

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns

Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site

Advertise Your Products And Services Online Effectively

Monetize The More Than 6 Billion Daily Searches On Google

Boost Traffic and Increase Sales to Your Website

Yêu cầu

  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
  • All you need is a laptop, tablet or smartphone with an internet connection!
  • NO experience with AdWords required!

Nội dung khoá học

17 sections

Introduction to Google Ads

8 lectures
Welcome to Google Ads Masterclass!
12:45
Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
00:57
How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!
19:46
Google Ads Formula Calculator
13:56
AdWords Formula Calculator I Built For You
00:24
What is Google Ads?
12:12
Where do Google Ads Show Up?
12:56
Complimentary AdVenture Media Account Audit (exclusions apply)
06:12

Creating and Setting Up Our First Google Ads Account

37 lectures
Download Course Slides!
00:17
Creating Your Firs Gooogle Ads Account
08:31
Understanding the Google Ads Account Hierarchy
08:13
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
20:03
Understanding Network Settings
13:50
Understanding Location Targeting
12:25
Configuring Location Targeting in Google Ads
09:47
Viewing Location Reports in Google Ads
14:52
Understanding Advanced Location Options
16:01
Setting and Configuring Languages
03:57
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
12:51
Finding Your Hourly Reports in the Google Ads Interface
05:59
Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
05:45
Bidding Strategies: Target Search Page Location
05:36
Bidding Strategies: Target ROAS
10:26
Bidding Strategies: Target CPA
04:54
Bidding Strategies: Target Outranking Share
07:32
Bidding Strategies: Maximize Clicks
05:27
Bidding Strategies: Enhanced CPC Bidding
04:34
Bidding Strategies: Manual CPC Bidding
04:38
Campaign Start and End Dates
01:36
Introduction to Dynamic Search Ads!
07:38
Understanding Sitelink Extensions
14:08
Callout Extensions
05:01
Call Extensions
08:29
Structured Snippet Extensions
06:06
App Extensions
02:28
Message Extensions
08:40
Location Extensions
05:05
Location Setting Exercise
00:59
Promotion Extensions
09:44
Price Extensions
11:58
Understanding Ad Rotation Settings
04:56
The Basics of Ad Scheduling
10:59
Understanding the Basics of Device Targeting
15:19
Understanding Campaign URL Options
07:17
Quiz #3: How Well Do You Know Your AdWords Basics?
5 questions

Structuring Your Ad Groups Like A Professional

3 lectures
Ad Group Structure Basics and Organization
13:57
Ad Group Structure Ideas
06:52
Creating Our First Ad Group in Google Ads
09:05

How To Write Killer Ads in Google Ads!

7 lectures
The Anatomy of Google Text Ads
07:00
Compliance in Google Text Ads
05:31
Requesting a Manual Review of Your Ads and Expediting the Process
02:33
Best Practices for Successful Text Ads
14:03
Real Life Case Ad Copy Case Study: Medical Equipment Company
15:17
Creating Our First Ad in Google Ads
13:17
Quiz #2: Testing Your Ad Writing Skills
10 questions

Setting Up Your AdWords Billing

1 lectures
Configuring Your Billing Details in Google Ads
05:11

Keywords in Depth - The Heartbeat of Your Account

33 lectures
Keyword Basics: Keywords vs Queries
08:44
The Basics of Keyword Research
11:05
The Basics of Keyword Planning
12:58
The Basics of Keyword Organization
06:31
Understanding Keyword Match Types
12:12
Keyword Match Types: Broad Match
09:13
Keyword Match Types: Broad Match Modified
06:15
Keyword Match Types: Phrase Match
06:30
Keyword Match Types: Exact Match
11:52
Keyword Match Types: Negative Match
12:18
Using the Search Term Report to Find Negative Keywords Part 1
15:17
Using the Search Term Report to Find Negative Keywords Part 2
17:17
Understanding Negative Keyword Lists
11:55
Traffic Sculpting: Negative Keywords at the Ad Group Level
18:10
Adding Negative Keywords at The Ad Group Level
09:13
Traffic Sculpting Using OPTMYZR
07:18
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
14:03
Using Additional Research Tools to Get Negative Keyword Ideas
11:40
Keyword Research: Using the Google Keyword Planner 1
19:56
Keyword Research: Using the Google Keyword Planner 2
15:45
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
16:07
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
16:30
Keyword Planning: Understanding the Buyer Funnel
11:51
Keyword Planning: What Keywords Can Teach Us About Buying Intent
11:51
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
18:13
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
19:24
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
17:11
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
16:38
Keyword Organization: Formatting Keywords in Excel
11:29
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
12:05
Keyword Organization: Using Mergewords to Generate Keyword Lists
13:34
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
19:57
Quiz #3: Understanding Keywords
15 questions

Account Structure - How To Structure Ad Groups Like A pro

4 lectures
Account Structure: How To Create A New Ad Group Within Your Campaign
07:27
Importing Your Keyword Lists From Excel Into Your New Ad Group
10:48
Creating Multiple, Relevant Ads For Your New Ad Groups
13:11
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
08:09

The Incredible Dynamics Of The AdWords Auction

8 lectures
Introduction To The AdWords Auction
20:08
Understanding Quality Score: Click Through Rate And Ad Relevancy
15:28
Understanding Quality Score: Landing Page Quality
07:04
Understanding Ad Rank and How It Is Calculated
12:04
When You Could Ignore Low Quality Scores (and when you can't!)
09:14
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
08:02
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
11:25
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
07:09

Expanding And Refining Your Campaigns

7 lectures
Navigating The AdWords Dashboard
15:58
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
15:14
Editing The Essential Campaign Settings
06:18
How To Create New Campaigns That Will Improve Your Results
15:21
How ToUse Your Website To Make The Best Campaigns Possible
15:45
How To Set Up Powerful Custom Schedules For Your Campaigns
11:56
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
12:07

Negative Keywords - Your Greatest Ally

3 lectures
Understanding Negative Keywords In-Depth
14:19
Using Broad, Phrase and Exact Match With Your Negative Keywords
06:50
Adding and Removing Negative Keywords and Negative Keyword Lists
20:25

Making Your Ads Unstoppable With Multiple Ad Extnesions

6 lectures
Introduction To Ad Extensions
06:22
The Benefits Of Using Ad Extensions
08:14
Different Types Of Ad Extensions and Best Practices
05:55
Adding Sitelink Extensions
08:19
Configuring Your Sitelink Extensions For The Best Results
11:22
Adding Callout Extensions And Phone Extensions
08:13

Remarketing – Your Secret Weapon To Converting Like A Boss

5 lectures
The 5 Primary Forms Of Remarketing
15:55
Realizing The Benefits And Importance Of Remarketing
12:49
How To Create And Add Your Remarketing Tag
09:28
Creating Your First Remarketing Audience
13:28
Configuring Your Remarketing Campaign Settings
13:51

Keeping Track Of Profits With Conversion Tracking

6 lectures
Understanding The Basics Of Conversion Tracking
14:22
Exploring The Different Conversion Actions Visitors Take On Your Site
14:22
Setting Up Conversion Tracking For Form Submissions
17:51
Generating And Installing Your Conversion Tracking Tag
09:10
Understanding The Basics Of Phone Call Tracking
09:02
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
09:33

Profitable Bidding Strategies

4 lectures
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
14:58
How To Mathematically Calculate ROI and ROAS
09:07
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
11:49
Calculating Profitable Keyword Bids Based On Revenue Per Click
09:08

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

3 lectures
Introduction To AdWords Scripts - What Are Scripts?
04:58
Bidding To Average Position AdWords Script Part 1
11:36
Bidding To Average Position AdWords Script Part 2
13:58

Conclusion ... Goodbye For Now!

1 lectures
Conclusion
03:22

Additional Material—Understanding Search Queries!

3 lectures
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
18:02
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
18:18
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
22:52

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