Mô tả

In this course you will understand the basics of Revenue Management. You will also learn about the practical application of Revenue Management in the day to day operations of a hotel. You will be able to gain more insights into the mindset of the management team in terms of business strategy. This course will give you a great introduction to the subject which you can build up upon by taking a professional full time course from a university.

This course is for Hotel Owners, Hotel Managers, Hotel Management Students and Hospitality Professionals who want to get a basic understanding of Revenue Management as a discipline.

You will learn:

- Basics of Revenue Management.

- Learn about the various indexes and matrices used in evaluating performance

- Gain more insights into the elements of Revenue Management like tools and support strategies

- Learn how Revenue Management can be applied to every area on business and life in general.


In this course you will understand the basics of Revenue Management. You will also learn about the practical application of Revenue Management in the day to day operations of a hotel. You will be able to gain more insights into the mindset of the management team in terms of business strategy. This course will give you a great introduction to the subject which you can build up upon by taking a professional full time course from a university.

This course is for Hotel Owners, Hotel Managers, Hotel Management Students and Hospitality Professionals who want to get a basic understanding of Revenue Management as a discipline.

You will learn:

- Basics of Revenue Management.

- Learn about the various indexes and matrices used in evaluating performance

- Gain more insights into the elements of Revenue Management like tools and support strategies

- Learn how Revenue Management can be applied to every area on business and life in general.

Bạn sẽ học được gì

Understand the basics of Revenue Management.

Learn about the various indexes and matrices used in evaluating perfromance

Gain more insights into the elements of Revenue Management like tools and support strategies

Learn how Revenue Management can be applied to every area on business and life in general.

Yêu cầu

  • Basic understanding of business

Nội dung khoá học

12 sections

Introduction of the instructor and to the course

2 lectures
About your instructor
03:28
Introduction to the course
00:57

Definition and a chronological history of Revenue Management

2 lectures
Definition of Revenue Management
06:31
Chronological History of Revenue Management
05:39

Getting started

2 lectures
Principles and fundamentals of Revenue Management
05:21
Revenue Management Cycle
01:20

Market Segmentation

2 lectures
Types of Market Segments
04:25
Segment Mix
01:29

Pricing Strategies

7 lectures
Types of Pricing Strategies
02:04
Forecast Based Pricing
02:12
Segment Based Pricing
03:25
Parity Strategy
01:48
Discounting
01:27
Flash Sales
00:51
Upselling and Cross Selling
01:42

Reputation Management

11 lectures
About Reputation Management
02:03
Net Promoter Score - NPS (Active | Passive | Neutral)
02:22
Reputation Performance Score
02:11
Tripadvisor
01:59
Google Reviews
01:40
Local Measure
01:44
Facebook and Instagram
01:22
TikTok
01:43
Linkedin
02:19
Online Food Delivery Apps
02:05
Online Travel Agents (OTAs)
01:54

Tools

7 lectures
Tools for Revenue Management
01:35
Global Distribution System (GDS)
01:58
Revenue Management Systems (RMS)
02:27
Online Travel Agents (OTAs)
02:02
STR - Smith Travel Research Report
02:07
Channel Management Tools
01:16
Property Management Systems (PMS)
03:06

Calculation of basic indicators and matrices

18 lectures
Basic indicators and matrices
01:55
Room Occupancy
00:44
Calculate the occupancy of this 250 room hotel
1 question
Average room rate (ARR) or Average Daily Rate (ADR)
00:44
Calculate the ARR or ADR
1 question
Revenue Per Available Room (RevPar)
01:04
Calculate the RevPar
1 question
Average Length of Stay
01:11
Calculate Average Length of Stay
1 question
Revenue Per Available Square Foot | Square Meter (RevPas)
00:51
Market Share
02:22
Calculate Market Share
1 question
Market Penetration Index (MPI)
00:57
Calculate MPI
1 question
Average Rate Index (ARI)
00:48
Revenue Generation Index (RGI)
01:23
Cost Per Occupied Room - COPOR
01:10
Gross Operating Profit (GOP)
00:28

Restrictions

6 lectures
Introduction to Restrictions
01:49
Minimum Length of Stay (MLOS)
00:20
Maximum Length of Stay (MaxLOS)
00:25
Closed to Arrival (CTA)
00:32
Closed to Departure (CTD)
00:31
Stay-Through Restriction
00:21

Other concepts of Revenue Management

7 lectures
Other concepts of Revenue Management
00:46
Over Booking
01:55
Food & Beverage Allocation
00:48
Total Hotel Revenue Management (THRM)
02:07
Rational Pricing
01:58
Displacement Analysis
00:50
Dynamic Pricing
01:13

Closing note

1 lectures
Closing note
00:33

Bonus Section

1 lectures
Career in Revenue Management
06:35

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