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The Big Course about Matomo Analytics

The Big Course about Matomo Analytics

Loại khoá học: Other IT & Software

Get to know the most popular Digital Analytics Free software.

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50.000 VND
399.000 VND
Đầy Đủ Bài Giảng
Học Online Tiện Lợi
Kích Hoạt Nhanh 2-5 Phút
Thanh toán tự động
Được phép tải xuống

Tổng quan

Nội dung khoá học

Đánh giá

Mô tả

Matomo Analytics is a powerful, open-source web analytics platform that allows users to track and analyze website traffic, user behavior, and more. In this course, you will learn everything you need to know about how to effectively use Matomo to gain insights into your website's performance and improve your digital marketing strategies.

Throughout the course, you will explore the key features and capabilities of Matomo Analytics, including its customizable dashboards, detailed reports, and real-time analytics. You will learn how to set up and configure Matomo on your website, as well as how to track various metrics, such as pageviews, bounce rates, and conversion rates.

In addition to these technical skills, the course will also cover important concepts and best practices in web analytics, such as setting goals and objectives, measuring ROI, and optimizing user experience. You will gain a deep understanding of how to use Matomo Analytics to inform and improve your digital marketing strategies, whether you are looking to increase traffic, improve engagement, or drive conversions.

By the end of the course, you will be able to confidently use Matomo Analytics to monitor your website's performance, identify areas for improvement, and make data-driven decisions to achieve your digital marketing goals. Whether you are a business owner, marketer, or web developer, this course is essential for anyone looking to gain a competitive edge in the online world.

Bạn sẽ học được gì

To be autonomous in using the Matomo Analytics User Interface

To understand how the adminsitration user interface of Matomo is working

To be able to use the main features of Matomo Analytics

To be able to deploy a data collection process with Matomo

Yêu cầu

  • To have an internet connection and a computer.
  • Having an access to Matomo, if you don't, you can always use the demo site of Matomo.
  • Some knowledge in marketing and web development is a plus

Nội dung khoá học

12 sections

An introduction to the big course about Matomo Analytics

1 lectures
Welcoming participants
00:36

An introduction to web analytics

11 lectures
An introduction to web analytics video
11:57
What is web analytics?
00:14
What is the purpose of web analytics?
01:00
Quantitative analysis solutions
01:23
Qualitative analysis solutions
00:29
Competitive analysis solutions
00:32
The market of quantitative audience analysis solutions
07:18
Understand how a quantitative audience analysis solution works
03:44
How to collect data in a database?
06:23
Understanding privacy in audience analysis
00:32
An introduction to web analytics
10 questions

The ethics of Free Software

13 lectures
The ethics of Free software video
07:56
What is Matomo?
00:58
Open Source vs. Free Software: What's the Difference?
00:28
Understanding the GPLv3 License
00:18
The Story of Matomo
01:57
Matomo's Mission
00:38
Why should you choose Free Software?
02:30
Matomo's Open Source Competitors
02:06
Matomo and privacy
09:12
Some business models with Matomo
03:05
Contribute to the development of Matomo
16:06
How do I get trained about MatomoAnalytics?
01:06
The ethics of free software
10 questions

The installation of Matomo

12 lectures
How to install Matomo? Video example
07:01
Installing Matomo on your own server
00:54
Requirements
03:05
The installation of Matomo
03:25
Understanding the configuration file
01:03
Install Matomo via the Matomo cloud
00:50
Install Matomo via your service provider/IT department
00:14
Install Matomo via Docker
00:09
Install Matomo via the specific plugin for WordPress
00:11
The Matomo console
01:59
The integrations of Matomo
00:17
Installing Matomo
10 questions

Defining and implementing a measurement plan

8 lectures
Measurement plan definition video
07:43
Define a measurement plan
00:59
Stakeholders
00:32
The different stages of the measurement plan
00:07
Step 1: Identify and understand
07:48
Step 2: Define the performance measurement strategy
04:24
Step 3: Implement the measurement plan
03:52
Measurement Plan
10 questions

Understanding the Matomo user interface

27 lectures
Guided tour video
30:35
Guided tour of Matomo
00:45
Personal
00:26
The Tag Manager
15:02
The administration area
00:15
The help area
00:07
Disconnect
00:07
The search bar
00:04
The list of sites
00:08
The calendar
00:10
The Segments
00:02
Dashboard
00:03
Zen Mode
00:04
Keyboard Shortcuts
00:04
Types of Reports
01:26
Dashboards
00:06
Visitors
02:00
Behavior
01:51
Acquisition
00:43
Goals
00:02
Marketplace
00:02
Configure Matomo in detail in the administration area
07:08
Privacy
01:38
Websites
05:08
Platform
00:09
Diagnosis
00:45
Guided tour questions
10 questions

Advanced Features

28 lectures
Zoom on the advanced features of Matomo
00:09
Compare audiences using segments
02:40
Segment video
06:23
View your KPIs in one place thanks to dashboards
01:00
Dashboard video
04:21
Quantify visitor behaviour through events
01:36
Events video
07:36
Analyze performance through goals and funnels
01:43
Goals video
09:04
Refine your analysis with custom dimensions
01:19
Custom dimensions video
09:24
Analyze the impact of campaigns with URL tagging
01:06
Matomo URL Builder video
05:43
Detect performance gaps with custom alerts
03:24
Custom alerts video
05:56
Understand the sales performance of your site with e-commerce reports
04:00
Ecommerce video
09:46
Improve the time spent on the site with the HeartBeatTimer feature
00:16
Heartbeat timer video
04:42
Taking notes in Matomo with annotations
00:18
Annotation video
02:14
Analyze the performance of your content with content tracking
00:24
Content tracking video
05:15
Send your data to third parties while securing your instance with email reports
00:26
Email report feature video
07:06
Measure the number of people on your site with the user ID
00:15
User id video
05:31
About advanced features
10 questions

Community plugins

13 lectures
Community plugins video
03:45
Introduction to community plugins
00:17
Community plugins related to the tracking code
01:13
Community plugins related to the general configuration
24:56
Community plugins for data visualization
00:33
Community plugins related to user preferences
02:07
Community plugins for reporting
08:36
Community plugins for widget creation
03:42
Community plugins related to development
01:01
Community plugins related to APIs
00:22
Community plugins for diagnostics
01:29
Community plugins related to the console
02:34
About community plugins
10 questions

Premium Features

37 lectures
An introduction to premium features video
02:40
An introduction to premium features
02:46
Custom reports video
08:46
Custom Reports
02:16
White label video
01:47
White Label
00:40
Advertising conversion export video
04:22
Advertising Conversion Export
01:49
SEO Web Vitals video
02:29
SEO Web Vitals
01:12
Media Analytics video
02:35
Media Analytics
01:05
Heatmap & session recording video
04:01
Heatmap & Session Recording
02:00
Cohorts video
02:22
Cohorts
01:09
Login SAML video
02:31
SAML
00:52
Search Engine Keywords Performance video
04:27
Search Engine Keywords Performance
02:49
Funnels video
02:50
Funnels
01:02
Activity log video
01:57
Activity Log
00:41
A/B Testing video
05:29
A/B Testing
01:24
Roll-up video
03:07
Roll-Up Reporting
00:45
Form Analytics video
02:06
Form Analytics
00:53
Users flow video
01:32
Users Flow
00:51
Attribution video
01:49
Multi Channel Conversion Attribution
01:22
WooCommerce Analytics
02:06
WooCommerce Analytics
00:51
About premium features
10 questions

Creating Your Own Plugins for Matomo

11 lectures
Plugin development video
14:13
Introduction to plugin development in Matomo
00:59
Setting up our development environment
02:58
The specifications
00:57
Example of specifications for creating a plugin for Matomo
00:47
Concrete realization of a plugin
06:18
Indexing a plugin to the marketplace
02:04
Create a simple widget for Matomo
01:07
Manage Matomo configuration with a plugin
01:31
Creating a theme in Matomo
00:41
Plugin development
10 questions

APIs

6 lectures
The Matomo APIs
00:08
Tracking API
04:21
Tracking API
05:39
Reporting API
06:23
Reporting API
04:18
APIs
10 questions

Business Intelligence

8 lectures
Business intelligence video
08:38
Exporting data from Matomo
00:18
Exporting data from the Matomo API
01:14
Exporting data from the Matomo database
01:13
Integration with Business Intelligence Solutions
00:14
Google Looker Studio
04:13
Sending Data to Privacy-Respecting Platforms (e.g., Libre Office Calc)
01:57
Business intelligence
10 questions

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