Mô tả

In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.

You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved.

The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on.

At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role.

Your instructors

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.

Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.


What you’ll learn

  • What vision and strategy actually mean.

  • The importance of vision and strategy in product management.

  • What makes a great visionary and how to set a clear vision.

  • How the product development hierarchy works.

  • The most common types of strategy.

  • How to set out an effective roadmap.

  • How to use a more modern and agile form of roadmapping.

  • What metrics actually are.

  • The types of metrics you should be monitoring and optimizing.

  • The various metrics that relate to e-commerce, mobile and marketplace products.

  • How leading and lagging metrics tie into product management.

  • How to analyze metrics using cohorts.

  • Gain an understanding of origin source sorting and how this can skew product metrics.

  • When to use data versus when to use your intuition.

  • Real world examples demonstrating all of the above.

Are there any course requirements or prerequisites?

  • As this is an advanced course, a basic understanding of Product Management would be beneficial.

Who this course is for

  • Anyone looking to learn advanced Product Management techniques.

  • Product Managers and CEOs who want to gain more effective decision-making skills.

Bạn sẽ học được gì

The difference between vision and strategy

How famous leaders use vision to succeed

How to use a vision framework for your company and product

How to use OKRs to track progress

How product development hierarchies work

How to understand agile roadmapping

How to tie your metrics to your overall business strategy

When to use data and when to use intuition

How to debug metrics with origin source sorting

How to recognize cohort anomalies

How to design a cohort analysis

How to design and run a t-test on cohort data

The difference between a leading and lagging metric

How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces

Yêu cầu

  • Familiarity with Product Management concepts is suggested

Nội dung khoá học

7 sections

Introduction

3 lectures
Course Overview
02:37
Join our community on Slack!
Processing..
Review sheets & resources - all in one PDF!
00:01

Product Management Foundations of Vision and Strategy

13 lectures
Introduction to Vision and Strategy for Product Managers and CEOs
02:25
Vision vs. Strategy - What’s the Difference?
04:39
Understanding the Product Development Hierarchy
04:27
A Deeper Dive on the Art of Vision
06:35
How to set vision as a leader, CEO, or Product Manager
06:31
Real World Examples of Great Vision Using the Framework
13:00
Product Strategy 101
08:59
Real World Examples of Great Strategic Moves
09:35
Putting it All Together: Vision as a PM vs a CEO
06:08
Recap Lecture: Roadmapping
05:18
Agile Roadmapping using Vision and OKRs
05:56
Review & Recap: Strategy & Vision
00:00
Q&A: Vision & Strategy
32:47

Vision Case Study

2 lectures
Vision Case Study (part 1) - Establishing Vision as a CEO
28:33
Vision Case Study (part 2) - Establishing Vision as a Product Manager
18:34

Advanced Metrics for Product Managers

12 lectures
Intro to Metrics
04:02
How to Better Tie Metrics to Your Product Strategy
08:05
Recap Lecture: How to Pick Good Metrics
11:14
Leading vs lagging metrics
07:30
Metrics by Cohort
05:48
How to Design a Cohort Analysis
04:31
Metrics with Origin Source Sorting
07:32
Example - Origin Source Sorting
12:19
Intro to T-testing
10:10
T-testing example
16:37
When to Use Data vs. Intuition
06:20
Review & Recap: Advanced metrics
00:00

Metrics by Industry

5 lectures
E-commerce Metrics (part 1)
08:48
E-commerce Metrics (part 2)
04:45
Mobile App Metrics
10:54
Marketplace Metrics
11:55
Review & Recap: Metrics in different industries
00:00

Interviews with Product Managers

1 lectures
Interview with Melissa Perri, CEO of Produx Labs
42:18

Bonus Section

1 lectures
Bonus Lecture
00:17

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