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Save time with this practical Product Management course! With this program, you will land your dream job/promotion!


Over 240 people have started their Product Management dream jobs with this course! That includes offers from Adobe, Amazon, Boeing, Microsoft, PayPal, Mercedes-Benz, Visa, and Zalando

Hi! I am Dr Bart Jaworski, Senior Product Manager at Microsoft. For many years, I have been dreaming – just like you – of becoming a highly successful Product Manager. Now that I have reached this dream, I want to share with you how I managed to do that.

The course also includes a chapter on how to successfully land a job and create your own Product as a side project - an effective way to improve your chances of landing a Product Manager position! If you need it, upon the course's completion, I'm happy to provide a letter of recommendation that I'll sign, scan and send to you.

Check the statements from over 226 people who landed their Product Management jobs with the help of this course on the Instagram profile productsdigest and the course reviews below! (I'd leave a link, but it's not allowed here on Udemy)

This course is intended for those who are yet to start a Product Management career and people with up to 2 years of experience in Product Management. If you have more experience, some of the classes may appear too basic for you and you may feel there isn't enough value for you. However, I'm sure you will find plenty of useful practices and techniques or simply different perspectives on some of the challenges you face. In any case, be sure to reach out to me, I'm always happy to discuss and answer your questions!


My road to being a Senior Product Manager at Microsoft had been full of unexpected challenges, and I have been forced many times to search for additional resources to help me deal with them. Sadly, there had been some aspects of the position that no course or book could have prepared me for, and this is exactly where this course comes in.

Don't get me wrong. My efforts have resulted in gaining great theoretical and basic knowledge. However, no one has ever told me how to deal with an ineffective team, how to find the right data to perform analyses, or even the basics – what character features actually make a great product manager.

Thus, I have created 11 hours course with 3 hours of additional classes. In it, I will teach you about the position itself but also provide you with practical solutions on how to deal with different setbacks that I had to find out the hard way.

After completing this course, you will be well prepared to:

  • manage any IT product,

  • choose the best improvements for it, and make them a reality with your team,

  • envision the product's growth for many years to come,

  • build a great product roadmap,

  • change your stale development team into a well-oiled, highly effective machine,

  • find great ideas for your product and support them with the right data,

  • excel in planning an A/B test for any product change and be able to understand its effects,

  • become a great spokesman,

  • conduct engaging meetings and make them highly effective,

  • complete any product management certification. This course provides a certificate as well upon completion!

  • and many more!

With my unique background of 9 years in creating IT products for recruiters and having made a difficult, long journey to a Product Manager, I am qualified to tell you exactly how to replicate this transition. With my recruitment-oriented chapter, I will take you through the whole process of planning your career, starting with building an ideal resume and a LinkedIn profile. I will guide you on how to perform at your best in your potential job interview and start a new product manager position with a BANG.

I will also tell you how to successfully launch your own Product and gain first-hand experience in Product Management. This project will help you put all the skills I have given you into the right context and will highly enrich your resume - so that you can land your next dream job easier!

The course is accompanied by a dedicated Discord channel where I am happy to take follow-up questions and feedback that I will attend to daily. I am also to your ongoing disposition on LinkedIn chat. Apart from this, I offer brand-new bonus classes on the YouTube channel Product's digest where I talk about best product management practices and review different product-related articles and stories so that you can easily tell a useful source from a waste of your time. A new video, meant as yet another bonus class, is posted each week!

You are ambitious and full of energy and dreams, but also in need of guidance. I have been there, too. This course is built in a way that will make your journey easier than mine was. By making use of my knowledge and best practices, I hope you will develop your career quicker than I do, and who knows, maybe one day we will meet in the halls of Microsoft's office and shake hands.

I am fondly looking forward to that!

Finally - this course is my product. I curate it on an ongoing basis and with every week, every change I make and every feedback I receive, it simply becomes better and better!

===============================================================

Selected student feedback from Linkedin's courses page:

(More below and on Instagram profile productsdigest )

"I have already rated the course on Udemy, it was a 5 star from me (both, for content and for the instructor) Improvement suggestions? I would say we need to see more cameos from the cat So, having said that, I think it is time that Bart gets his own review. I've taken a few udemy courses (on different subjects), and I have had some great instructors. A lot of them make themselves available to answer questions related to the subject, or they have TAs that do that for you. However, this is the first course that has a unique personalized touch. Bart goes above and beyond with just answering questions on the material he provides - the CV reviews and other advise he provides, not only help you take that next step in your career, but it also makes you feel truly supported. That was my experience, and now I landed my job. Thanks Bart, and I hope to see many more of your students attain their goals. Oh, an Happy New Year!!! Let's go 2022!"


"As someone who starts off many courses but doesn't finish them, getting this certificate speaks volumes about the quality knowledge this course provides. Bart Jaworski, Ph.D., thanks a ton for this really practical course, which helps us get a small dose of what to expect as a product manager. I really enjoyed every single video and a shoutout to how much effort you have put behind them. I'm looking forward to continuing this journey and interacting with the great community building around this course."

"A special thanks to Bart Jaworski, Ph.D., as he played a critical role as a mentor. His course on product management is beneficial for other professionals in other verticals as well. The modules like User Personas, Being Data-Driven, How to divide your tasks, and deal with your mistakes at work were very helpful. They played an essential part in my conversion from an intern to FTE."

"Couple of week back, Bart Jaworski, Ph.D. offered me a chance to check out his newly launced course on Udemy. As an aspiring PM, I wanted to know about the details that go in the background of Product Management. Thus I enrolled in this course and after completing, I have realised that the course is really helpful when it comes to covering not only over the surface level details of Product Management, but also the internal aspects like Communication with Stakeholders and Developing from an Idea to Product in a profound manner.

The course is just the beginning of my journey and I would hope to transition into the field of Product Management sooner or later.

Once again, thank you Bart Jaworski, Ph.D. for this course and your quick doubt solving through either Udemy platform or Discord channel."

and those are just a couple from dozens of great feedback and people finding their dream job!

Bạn sẽ học được gì

Effective Product management and being able to tell helpful techniques and tools from the time-wasting one

Developing your character to be a great Product manager, so you know how to work with people and technology

Planning Product roadmap, so you can impress your stakeholders and present yourself as a visionary

Creating Product vision, to inspire and lead your team to the next level

Devising Product strategy, so that everyone has a clear understanding on how you will go towards the vision

Optimizing development, so you will find trust and respect from both business and engineering teams

Improving product's value, and see those metrics (KPIs) grow!

Performing effective communication to make sure each stakeholder is well-informed

Planning and performing informative A/B Testing, so you can choose best ways to develop your product

Leading great presentations that land the key pieces of information and clearly demonstrated most important KPI

Being an effective team leader to the product and your team

Planning your career, know when to make the right career moves

Winning job interviews by showing you exceptional skills

Conducting inspiring client interviews

Developing user personas that help your communication and bring understanding to your team and stakeholders

Learn user segmentation to understand your data with the right context

Perform meaningful data analysis that shows you the right path for developing product

Conduct SWOT analysis that unravels hidden opportunities and threads

Learn time management to make the most of your Product Manager's time

Being able to step up from a Agile Product Owner, Data Analyst and other roles to a Product Manager position

Being ready for any Product Manager certification / Product Management certification

Delegating tasks so that, as Product Managers, you can focus on the right tasks

Managing stakeholders, so you can manage expectations and find allies all around you

Strategic thinking, so you can proudly lead your product into the future

Defining MVPs - Minimum viable products, so you can effectively verify your Product's hypothesis

Managing backlog, so you always work on changes that will bring the most value to your users and clients

Building great user stories and tasks, so your team knows precisely what to do

Dealing with technical debt, so both your stakeholders and team are happy with your choices

Reading heatmaps, so you understand user's actions

Presenting the right data to the right stakeholders at the right time

...and many more!

Yêu cầu

  • Just be full of energy and passion to lead a product
  • It won't hurt to have a computer and bit of spare time to listen to the classes

Nội dung khoá học

17 sections

Introduction

2 lectures
Chapter 1: A very quick intro
02:16
How to get in touch - Discord sever and my LinkedIn profile
00:51

Product Manager - understanding the role (B)

5 lectures
Class 2-01: Who is a Product Manager? (Basic)
04:44
Exercise 1: Have you ever done any Product Management work?
00:48
Class 2-02: Product Manager's responsibilities (Basic)
06:06
Class 2-03: Why choose a Product Manager's career? (Basic)
08:17
Chapter 2 Quiz
2 questions

Product’s big bang – chaos is born (B/A)

14 lectures
Chapter 4 introduction
00:43
Class 4-01: Vision (Basic)
12:53
Exercise 3: Write a Product vision
00:18
Class 4-02: Strategy (Basic)
04:47
Strategy examples
00:50
Exercise 4: Write a Product Strategy
00:18
Proposal: Consider jumping to chapter 12!
00:33
Class 4-03: Values (Basic)
02:40
Class 4-04: SWOT (Basic)
06:16
Exercise 5: Conduct a SWOT analysis!
00:27
Class 4-05: User personas (Advanced)
07:00
Exercise 6: Create user personas!
00:21
Chapter 4 summary
00:59
Chapter 4 Quiz
4 questions

Organizing the work around the Product - turning chaos into order (B/A)

13 lectures
Chapter 5 introduction
02:15
Class 5-01: Kanban (Basic)
03:28
Class 5-02: Agile scrum (Basic)
06:52
Class 5-03: Product Owner in agile scrum (Basic)
07:17
Class 5-04: Waterfall (Basic)
05:14
Class 5-05: How to organize (Advanced)
13:42
Exercise 7: Create your own Trello board!
01:07
Exercise 8: Reserve time for your tasks!
00:29
Class 5-06: Day of a Product Manager (Basic)
05:44
Class 5-07: Delegating (Advanced)
08:52
Exercise 9: Start delegating!
00:51
Chapter 5 summary
01:22
Chapter 5 quiz!
5 questions

Communication – sharing the order with others (A)

16 lectures
Chapter 6 introduction
00:54
Class 6-01: Stakeholders (Advanced)
07:37
Exercise 10: Map your stakeholders! (Advanced)
00:32
Class 6-02: Managing expectations (Advanced)
06:04
Complimentary reading: History of Cyberpunk 2077 development
08:04
Class 6-03: Emails (Advanced)
09:19
Class 6-04: Communicators (Advanced)
04:39
Exercise 11: Review push notification settings on your phone
00:28
Class 6-05: Meetings (Advanced)
12:59
Class 6-06: Presentations (Advanced)
08:23
Class 6-07: Motivating the team (Advanced)
06:57
Exercise 12: Improve your team's morale!
00:27
Class 6-08: Resolving conflicts (Advanced)
09:00
Class 6-09: Escalations (Advanced)
05:23
Chapter 6 Quiz!
9 questions
Chapter 6 summary
01:24

Before the Product development – turning order into work (B/A)

19 lectures
Chapter 7 introduction
01:02
Class 7-01: Ideas (Advanced)
08:08
Exercise 13: Generate 3 product change ideas!
00:20
Class 7-02: Market analysis (Advanced)
09:18
Exercise 14: Analyse the full screen clock market!
01:00
Class 7-03: Client interviews (Advanced)
05:19
Exercise 15: Conduct a user interview!
00:43
Class 7-04: Strategic thinking (Advanced)
10:55
Class 7-05: Roadmap
10:14
Class 7-06: Value and prioritisation (Advanced)
06:53
Exercise 15: Select a task worth pursuing
01:03
Class 7-07: POC (Basic)
06:06
Exercise 16: Does your selected product change require a POC?
00:31
Class 7-08: MVPs intro (Basic)
07:56
Complimentary reading: History of Zappos online shoe shop!
04:34
Class 7-09: MVP types (Basic)
13:11
Exercise 17: Select an MVP type for your selected product change!
00:54
Chapter 7 quiz!
9 questions
Chapter 7 summary
00:51

Product development - turning work into product (B/A)

18 lectures
Chapter 8 introduction
01:16
Class 8-01: Backlog (Basic)
07:02
Class 8-02: Task document (PRD) (Basic)
12:07
Example Task document (PRD)
00:39
Exercise 18: Create a task document for your selected product change!
00:40
Class 8-03: Managing bugs (Advanced)
07:13
Class 8-04: Technical debt (Advanced)
07:39
Class 8-05: Design (Advanced)
07:51
Exercise 19: Write design requirements for your selected product change!
00:55
Class 8-06: QA and testing (Advanced)
09:54
Exercise 20: Write testing plan for your selected product change!
00:22
Class 8-07: Analysis (Basic)
01:54
Class 8-08: Improving development speed
06:21
Class 8-09: Return on investment (Advanced)
14:33
Class 8-10: Product lifecycle (Advanced)
07:08
Chapter 8 quiz!
9 questions
Chapter 8 summary
01:06
Chapter supplementary: The development process
08:30

Live product - finally getting the users to use it! (B/A)

8 lectures
Chapter 9 introduction
00:43
Class 9-01: Increment (Basic)
08:12
Class 9-02: After the release (Advanced)
05:22
Exercise 21: Plan the release of your Product change (increment)!
00:40
Class 9-03: Comments and product rating (Advanced)
07:37
Class 9-04: Docs (Basic)
06:41
Chapter 9 quiz!
4 questions
Chapter 9 summary
00:43

Data – Understanding the impact on the Product change

14 lectures
Chapter 10 introduction (B/A)
01:24
Class 10-01: Data (Basic)
05:37
Class 10-02: Metrics (Basic)
06:00
Exercise 22: Select your product and task metrics!
00:21
Class 10-03: How to get the right data (Advanced)
07:40
Exercise 23: Find evidence of positive impact of gamification on a product!
00:41
Class 10-04: User segmentation and cohorts (Advanced)
06:27
Class 10-05: Presenting the data (Advanced)
07:06
Exercise 24: Select key data and present them on a single slide!
00:31
Class 10-06: Data vs feeling (Advanced)
06:37
Class 10-07: A/B testing (Basic)
11:44
Class 10-08: Understanding users (Basic)
04:32
Chapter 10 quiz!
7 questions
Chapter 10 summary
01:05

The Product Manager career path (A)

31 lectures
Chapter 11 introduction
01:08
Class 11-01: Career paths (Advanced)
04:33
Class 11-02: Preparing to get the job (Advanced)
08:38
Class 11-03: Your CV (Advanced)
09:01
Your perfect CV checklist
02:47
Example CVs and reviewed version
00:48
Great CV editor
00:03
Exercise 25: Create your Product Manager's CV!
00:23
Would you like me to review your resume?
00:38
Class 11-04: LinkedIn (Advanced)
09:27
LinkedIn - additional advice
00:28
Exercise 26: Create your Product Manager's LinkedIn profile!
00:08
Class 11-05: Job search strategy (Advanced)
14:33
Job search strategy postscriptum
00:54
Exercise 27: Identify your job opportunities on the web!
00:29
Class 11-06: Job interview (Advanced)
17:22
Class 11-07: Typical interview questions (A)
10:00
Class 11-07 Appendix: Basic questions to prepare for before the interview. (A)
01:40
Exercise 28: Prepare your job interview answers!
00:29
Class 11-08: After job interview (Advanced)
04:00
Class 11-08 supplemental: After job interview email template (A)
00:20
Class 11-09: Recruitment project (Advanced)
08:44
Class 11-10: First week (Advanced)
05:17
Class 11-11: Trial period (Advanced)
11:08
Class 11-12: Once the trial period is over (A)
04:15
Class 11-13: 12 months and onward (Advanced)
06:19
Class 11-14: Annual review (Advanced)
07:25
Class 11-15: Promotion (Advanced)
07:27
Class 11-16: Changing jobs (Advanced)
06:34
Chapter 11 summary
00:55
Chapter 11 Quiz
5 questions

Putting your new skills together - Start your own product! (A)

10 lectures
Chapter 12 Introduction
02:06
Class 12-01: Your own Product (Advanced)
08:04
Class 12-02: Choose your Product (Advanced)
05:06
Class 12-03: Work Scope (Advanced)
05:24
Class 12-04: Goals (Advanced)
06:24
Class 12-05: Vision and strategy (Advanced)
06:43
Consider creating user personas for your Product!
00:09
Class 12-06: Plan your work (Advanced)
07:24
Class 12-07: Launch and running the product (Advanced)
07:09
Project template
00:08

Parting ways (?)

4 lectures
Final words for the core course
05:07
Now what?
00:53
About your instructor
00:22
Book recommendations
00:37

Traits of a Great Product Manager (A)

10 lectures
Chapter 3 introduction (Basic)
01:35
Class 3-01: Communication (Basic)
02:51
Class 3-02: Data-driveness (Basic)
07:30
Class 3-03: Goal-orientation (Basic)
02:33
Class 3-04: Leadership (Basic)
01:36
Class 3-05: Problem focus (Basic)
02:17
Class 3-06: Transparency (Basic)
04:33
Exercise 2: Rate yourself!
00:27
Chapter 3 Quiz
4 questions
Quick interlude about remaining classes
02:21

Bonus learning opportunities

1 lectures
I offer mentoring, product consulting and resume reviews!
00:32

Additional classes

5 lectures
A-01: Project vs product (Basic)
06:00
A-02: Project Manager vs Product Manager (Basic)
04:31
A-03: IT vs real products (Basic)
03:57
A-04: OLX recruitment project - commentary and context
19:56
Are there going to be more additional classes?
00:49

Additional chapter: More traits of a Great Product Manager

13 lectures
Class 3-01: Collaboration (Advanced)
02:39
Class 3-02: Confidence
04:25
Class 3-03: Curiousness
03:30
Class 3-04: Data analysis
02:31
Class 3-05: Empathy
02:05
Class 3-06: Learning
02:45
Class 3-07: Listening
01:52
Class 3-08: Passion
03:31
Class 3-09: Priotization
03:11
Class 3-10: Proactivity
02:41
Class 3-11: Storytelling (Advanced)
02:11
Class 3-12: Technical skills (Advanced)
03:55
Class 3-13: User empathy (Advanced)
04:50

Additional chapter: Breaking into Product Management

14 lectures
Intro
00:58
How to become a Product Manager as a Student or a Graduate?
04:57
Getting promoted to a Product Management position 2.0
06:47
Product Manager skillset baseline
10:49
Data Analyst/Scientist to Product Manager
05:37
Developer to Product Manager
07:02
QA Engineer to Product Manager
06:51
UX Engineer to Product Manager
05:58
Scrum Master to Product Manager
05:09
Project Manager to Product Manager
05:01
Quality Support to Product Manager
04:18
Sales to Product Manager
05:36
Business Owner to Product Manager
05:16
Marketing Expert to Product Manager
06:42

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