Mô tả

== As of March 2024 ==

From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more


Students reported improved confidence to…


Succeed in their current product role—> +137%

Systematically build the right skills —> +137%

Make good career decisions —> +71%

Navigate the jobs downturn —> 62%


As you consider my course, I suggest asking yourself these questions.


== Do I want to become a Product Manager? ==

The Product Manager role is one of the most promising and highest-paying careers today, offering an opportunity to dramatically improve your career and quality of life.


Check out some data that shows that becoming a Product Manager is a great opportunity for you:

  • Google Search Trends shows an 87% increase in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore.

  • Glassdoor indicates Product Manager is one of the highest-paying entry level jobs, with an average of +$110,000 per year.

  • LinkedIn included Product Manager in its 2023 Fastest Growing Jobs list.


== How is this course different? ==

Product Management A-Z is primarily a  Learn By Doing course. We pair all theory with real-world exercises that demonstrate how successful teams build Products so you can apply that knowledge immediately.

How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world?

Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business.


== What will I get from this course ==

1. I’ll show you why 95 % of product teams struggle with their product initiatives and what the top performing 5 % do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

  • De-risking product initiatives (dual-track development)

  • Strategy formulation (e.g. Kano Model)

  • Goal Setting (Objectives & Key Results)

  • Product Discovery (ICE, Experiment Boards, etc)

  • Goal-Directed Design (Rapid Prototyping, Sketching, etc)

  • Agile Development (Scrum)

  • Measurement (Analytic frameworks, OMTM)

  • Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

== Why learn Modern Product Management? ==


The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.

In a field where so many teams follow counter-productive practices, copying others won't work.


== Don't Imitate. Understand. ==

This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.

If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.

And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.



== What if I want a refund? ==

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.


This course has a 30-day money-back guarantee policy!


No questions asked!


There is no risk for you!


What are you waiting for?


Join now and take a step further into becoming a Product Manager and uplift your career!


==What are students saying? ==

Here is a small preview of what my students have reported.


I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to. [Sheela Nunce - Product Manager @ Verizon]


I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars. [Mikhail Rud - Director of Product @ Zelp]


Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles. [Alexandra Difranco - Product Manager @ Amazon]


Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken. [Ankur Kazi - Product Manager @ Optus]


So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists.

Product Management feels like the right thing for me [Akeem Raza - Engineer @ Cognizant]


REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.

So what are you waiting for? Click the buy now button and join the world's most complete course on Product Management.


Bạn sẽ học được gì

Build any digital product from end to end

Create a culture of experimentation

Instrument actionable analytics into your product

Lead cross-functional product teams

Define a viable product strategy

Take a product or feature from idea to market

Achieve product-market fit

Design a user centric experience that delights customers

Get stakeholder buy-in

Land a Product Management job

Yêu cầu

  • No previous experience required - I'll teach you everything you need to know
  • Access to Google Docs (it's free)
  • No paid software required

Nội dung khoá học

21 sections

Introduction

22 lectures
Congratulations! You're Now a Product Manager
02:23
Get Course Slides
00:11
What Does a PM Do?
04:08
Meet Your Instructor
01:57
Join the Community
00:25
Important Message
01:11
What's a Product?
05:23
Improve Your Course Taking Experience With Q&A
00:43
Get Your Course Workbook
00:13
Exercise #1: Choose Your Product
04:33
Why Product Management is Broken
05:51
How Effective Product Teams Work
04:04
How the PM Role Varies
07:57
Exercise #2: What Kind of PM Will You Be?
02:13
Got Product Management Experience?
4 questions
Empowered Product Teams
04:12
The Modern Product Designer
06:48
The Modern Product Developer
07:47
Product-Market Fit vs. Product Vision
05:11
Exercise #3: Create a Product Vision Board
04:33
Evaluating Your Product
05:11
Exercise #4: The Feature Audit
06:58

--------------- Part 2: Strategy ---------------

1 lectures
What is Product Strategy?
06:28

The Problem Space

12 lectures
Exercise #5: Problem Space Definition
05:47
The Kano Model
04:28
Exercise #6: The Strategy Grid
03:54
Getting Product Strategy Right
02:55
Exercise #7: Problem Type Analysis
05:52
Expressing the Problem Space
02:36
Exercise #8: Timeless Problem Statements
03:50
Growing Market = New Companies
02:30
Exercise #9: Are you in a Growing Market?
05:35
The Extendable Brand
02:50
The Defensible Moat
04:46
Problem Space Summary
03:11

Goal Setting

12 lectures
Linking Strategy With Execution
03:45
OKR + Agile = Full Stack Agile
02:39
Introduction to OKRs
04:24
Exercise #10: Lets Practice Creating OKRs
05:08
What's an Initiative?
01:59
Why OKRs Work So Well
04:34
Exercise #11: Lets Set Our Product OKRs
06:21
Moonshot vs Roofshot OKRs
02:38
OKRs Are Not KPIs
02:56
How Do You Grade OKRs
04:28
Where do Insights Come From?
05:28
Exercise #12: Build Your Ideas Backlog
09:08

The Solution Space

9 lectures
What is a Business Model?
07:59
Exercise #13: Create Your Business Model Canvas
05:47
Validating Ideas
04:06
Exercise#14: Let's Evaluate Our Ideas
08:38
MVPs & MVFs
05:04
The MVP Matrix
08:03
Building Agile Roadmaps
04:38
Weaning Your Company Off Feature Roadmaps
03:15
Exercise #15: Create an Agile Roadmap
08:53

--------------- Part 3: Discovery ---------------

1 lectures
What is Product Discovery?
03:54

Discovery Phases

17 lectures
Introduction
03:27
Exercise #16: Calculate Your ICE Scores
08:49
Phase 1: Creating Alignment
03:02
Phase 2: Researching User Problems
03:03
User Personas
05:56
Exercise #17: Create a Persona Prototype
09:09
Phase 3: Ideating Solutions
01:18
Exercise #18: Build an Experiment Board
07:15
The Customer Interview
05:46
The Concierge Technique
02:41
Customer Misbehavior
03:37
The Hack Day
02:19
Exercise #18b: Lets Interview a Customer
06:43
Phase 4: Creating Prototypes
01:12
Prototyping Techniques
09:07
Phase 5: Validating Your Ideas
02:23
Phase 6: Refinement
04:17

Discovery Techniques

4 lectures
Testing Usability
08:58
Testing Value
06:23
Testing Feasibility
03:05
Testing Business Viability
06:05

--------------- Part 4: Design ---------------

2 lectures
The PM's Role in Design
06:35
Exercise #19: Critically Examine a Design
04:51

Design Fundamentals

9 lectures
Goal Directed Design
04:38
Rapid Prototyping
03:14
Exercise #20 Crazy 8s Sketching
09:56
Sketching & Paper Prototyping
03:57
Digital Prototyping
09:20
Exercise #21: Lets Create a Balsamiq Wireframe
06:15
Native Prototyping
03:04
Material Design & Flat Design
03:57
Exercise #22: Example of Skeumorphic design
01:48

--------------- Part 5: Development ---------------

2 lectures
The World Before Agile
03:06
The Agile Manifesto
07:17

Scrum

23 lectures
What is Scrum?
03:32
A Typical Sprint Cycle
03:31
Exercise #23 Create a user story map
08:17
The Product Backlog
02:13
Characteristics of a Good Product Backlog
04:03
Backlog Grooming
02:51
How to Write Good User Stories
05:43
Exercise #24 Lets Write Some User Stories
02:57
Definition of Ready
04:03
Time Boxing Events
02:16
Running Sprint Planning
02:22
Exercise #25: Lets Create a Sprint Goal
05:21
Arranging The Team Space
05:39
Estimating Stories
03:01
Story Points
03:49
Estimating Stories Using Planning Poker
04:57
Sprint Planning
09:07
The Sprint Backlog
05:11
Daily Standup
02:43
The Definition of Done
03:27
Myth - The Sprint Review is a Demo
04:11
The Sprint Retrospective
03:52
Exercise #26: Lets Run a Sprint Retro
03:08

--------------- Part 6: Measurement ---------------

1 lectures
Why do PMs need metrics?
02:16

Measurement Fundamentals

7 lectures
What Makes a Good Metric?
02:44
Key Concepts Every PM Should Know
04:39
Exercise #27: Lets Find Some Vanity Metrics
03:08
Analytics Frameworks
06:19
Finding the Right Metrics
02:52
Exercise #28: Find Your OMTM
02:34
Drawing a Line in the Sand
07:49

--------------- Part 7: Career ---------------

1 lectures
Start With Why: Make Sure PM is Right For You
03:18

Building Your PM Muscles

7 lectures
Plan The How: 4 Common Paths into PM
02:34
Do the Job: Before Getting the Job
04:40
Develop The What: 7 Core Skills to Build
08:52
Exercise #29: Lets Create a Bullet Journal
02:42
Learn StoryTelling: The SCR Framework
02:38
Exercise #30: Lets Tell a Story Using the SCR Framework
02:50
Develop Leadership: Influence Without Authority
04:20

--------------- Part 8: Technology ---------------

1 lectures
Introduction
02:46

Fundamentals

8 lectures
How Technical Should PMs be?
02:36
How the Internet Works
06:47
Client Side vs Server Side
04:44
Client Side Technologies: HTML, CSS & Javascript
08:37
Exercise #31: Chrome Dev Tools Crash Course
09:32
Programming Languages
05:10
Technology Alphabet Soup (IDEs, SDKs, APIs etc)
03:20
Technical Literacy #1: What Is Your Tech Stack?
3 questions

Databases

8 lectures
SQL vs NoSQL Databases
02:49
Understanding Table Joins
05:40
Exercise #32: Learn Basic SQL in 15 minutes
15:02
Four Components of Databases
04:14
Centralized Vs Distributed Databases
02:33
Concurrency, Security & Optimization
05:36
Exercise #33: Google Docs Collaboration Challenges.
05:58
Technical Literacy #2: Get Access to Database(s)
3 questions

APIs

9 lectures
What are APIs?
02:45
Why PMs Need APIs
03:05
Exposing Your Own APIs
04:10
Anatomy of an API
06:58
Exercise #34: Inspecting an API using Google DevTools
05:13
Technical Literacy #3: Review API documentation
4 questions
API Architectures (REST vs SOAP)
03:29
Webhooks vs APIs
02:31
GraphQL
04:23

Congratulations!

1 lectures
Bonus Lecture
00:22

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