Scale Your Business With Web Analytics & Conversion
Loại khoá học: Other IT & Software
The powerful combination of web analytics, usability & conversion rate optimization can increase sales for any website
Mô tả
Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.
This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.
This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:
- How to combine web analytics, usability, conversion rate optimization & SEO efforts
- How to create and review detailed web analytics reports specific to the website and business
- Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
- Use winning principles to design a successful website
- Strategically identify and create a sales funnel for site visitors to follow
- How to reduce a site's bounce rate
- How to use psychology to improve your conversions and persuade visitors to take the action you want them to
- How to test a website to make more money from the site's existing traffic
- and so much more it's impossible to list it all here
If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:
- The web analytics and conversion optimization services you can offer to clients
- How to manage your clients to keep them happy
- The workflow process you can follow
- How to price your services
It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.
If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it.
Let's start scaling your business. Join me now.
Bạn sẽ học được gì
Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts
Create and review detailed web analytics reports specific to the website and business
Analyze sites usability and make improvements
Identify the best web analytics tool for the website
Create specific goals unique to a website and track each goal successfully
Segment website visitors to identify any potential problems and discover what marketing methods are providing the most customers
Identify and create a sales funnel for site visitors to follow strategically
Set-up specific analytics metrics to provide further opportunities for profitable keywords and conversions
Turn web analytic reports into actionable steps to increase online sales
Understand winning web design principles to design, redesign and tweak websites to make the biggest impact on conversion rates
How to reduce a sites bounce rate
Use testing tools to better understand site visitors and make changes to convert more traffic
Create a focused and strategic SEO & CRO action plan
Identify why site visitors are not converting when web analytics doesn't provide insight into the problem
Optimize specific web page elements to best convert website visitors
Better convert e-commerce site visitors
Use psychology to increase online sales
Test a website for different issues that can lower conversion rates if they go undiscovered
Identify specific web analytics and conversion rate optimization services that can be offered to clients
Yêu cầu
- A basic understanding of how to create a website may be helpful
- A basic understanding of web analytics may be helpful but is NOT required
- A desire to learn, to take action and to ask for help when needed
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