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Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

Loại khoá học: Kinh doanh và khởi nghiệp

Startup Entrepreneurship Marketing & Business Development for the Ambitious Entrepreneur | Learn Startup Marketing

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50.000 VND
25 VND
Đầy Đủ Bài Giảng
Học Online Tiện Lợi
Kích Hoạt Nhanh 2-5 Phút
Thanh toán tự động
Được phép tải xuống

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Mô tả

Learn how to grow your startup from the early to mid stages with an 11-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget.

This course is for entrepreneurs and marketers selling business OR consumer products/services.

Some of the key learnings in this startup marketing course:

  • Growth hacking for entrepreneurs

  • Customer acquisition marketing techniques for startups

    • Including real examples of successful campaigns I ran + other sample case studies

  • How to generate word-of-mouth cost-effectively

    • I'll provide a workbook template for your you to follow step-by-step

  • Low-budget startup marketing techniques that actually work

  • How to acquire customers who will actually pay for your customer...instead of people who just show interest or engagement

  • BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)

  • How to spend your marketing budget wisely...instead of wasting it on big capital expenditures

  • Partnerships & business development that work in the startup stages

Other startup entrepreneurship topics:

  • Cold emails

  • Marketing automation for startups

  • Fast revenue growth

  • Piggybacking approach to marketing credibility

  • Influencer marketing for B2B and B2C

  • Risk taking

  • Business development

  • Marketplaces & app store listing optimization

  • Growth hacking case studies

  • Lean startup marketing techniques for acquiring paying customers

  • Marketing tricks to beat the competition

  • Lead generation & direct-response marketing

  • How to generate a sales pipeline quickly


Sincerely,
Dekker Fraser, MBA


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8 sections

Startup Marketing Tips & What to Avoid

14 lectures
Be Specific with Your Startup Marketing!
17:54
Avoid Big Capital Expenditures A
13:55
Avoid Big Capital Expenditures B
07:15
Borrow Credibility, Don't Build It
07:51
Startups
2 questions
Approaching Influencers
07:10
Leveraging & Repurposing Existing Content (OPTIONAL)
00:06
Latch onto Larger Companies 1
02:14
Latch onto Larger Companies 2
02:38
Avoid Perfectionism & Take Non-Financial Risks
07:20
Marketplaces 1
06:49
Marketplaces 2
07:42
ASO 1 - Keyword Research
12:26
ASO 2 - Optimization
09:59

Public Relations for Startups

45 lectures
Introduction
16:52
PR Introduction
1 question
Easy Public Relations Pitch- HARO
01:11
Pay Journalists Directly
01:41
$1M in 12 Days: Case Study
00:27
$1M in 12 Days
1 question
Concept Cars
00:27
Soliciting for Public Relations 1
04:50
Soliciting for Public Relations 1
2 questions
TEMPLATE to pitch bloggers/journalists.
00:32
Perfect Pitch (Based on Science)
06:03
Getting Published in Major Publications
01:22
Startup PR Case Study: Luggage
00:38
Easiest Way to Get Published - HARO (Help A Reporter Out)
01:43
15 HARO Rules
03:42
Sample HARO Pitch
02:12
HARO PR Pitch Templates from DigiGrow
02:05
Soliciting for Public Relations 2
16:15
Soliciting for Public Relations 2
1 question
SparkToro
09:38
PR Storytelling 1
09:29
PR Storytelling 2
09:25
PR Storytelling 3
08:32
PR Storytelling 4
07:52
Public Relations Storytelling Examples
05:58
PR Storytelling
5 questions
Dramatization Examples
00:55
Dramatization Examples
1 question
PR Crisis Management
02:44
Profiting from Surprise
22:02
Advice from the YouTube Formula
01:46
Gong Example
00:35
My #1 Piece of Advice for PR & Event Content
04:59
Personal Branding Public Relations
00:43
Public Relations Examples (Storytelling)
00:27
Building a Story Brand
15:18
Unconventional PR 1
06:26
Scaling Public Relations 1
01:09
Unconventional PR 2
04:00
Unconventional PR
1 question
Scaling Public Relations 2
10:45
Udemy's PR
00:05
PR Stunt Case Study: Ikea
00:03
How to Become Famous in 2 Months
04:20
Platform: Get Noticed in a Busy World
26:59

Scaling Up

1 lectures
Anti Detect Browsers
12:34

Word of Mouth Marketing

11 lectures
Word of Mouth 1
15:13
3 Types of WOM Growth Hacking
1 question
Word of Mouth Drivers
11:13
Major Word of Mouth Drivers
1 question
Tips to Generate Word of Mouth Growth Hacking
13:49
Word of Mouth Growth Hacking Worksheet
06:45
Canva Word of Mouth Growth Hacking Case Study
03:46
Viral Content Growth Hacking
04:36
STEPPS viral framework
1 question
Viral Word of Mouth in the Book Industry
09:45
Beard Bib Example - Virality
00:44

Growth Hacking Introduction & Key Concepts

14 lectures
The 3 Principles of Growth Hacking
04:44
3 Principles of Growth Hacking
3 questions
Example of the 3 Growth Hacking Principles
05:14
Supply & Demand Growth Hacking
02:40
Example - Low Supply Growth Hacking
04:08
Economies of Scale or Leverage
04:05
Growth Hacking Tactic for Economies of Scale
03:39
Marketing Psychology Growth Hacking
02:17
Example - Marketing Psychology Growth Hacking
02:23
Growth Hacking Mistakes
09:33
Growth Hacking Mistakes
1 question
Look for Big Opportunities, Not just Problems
04:37
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
00:01
Growth Hacker Marketing
25:57

Easy Approaches to Growth Hacking Acquisition & Lead Generation

5 lectures
InVideo: Generate Videos in Minutes with AI
15:22
Pay People to Talk to Sales
15:37
Lead Generation Is Easy
04:41
Enter Low Supply Channels: Easy Growth Hacking
11:21
Market Your Offer Instead of Your Product
02:28

Marketing Low Ticket Offers

1 lectures
Low Ticket Marketing
04:50

Growth Hacking Network Effects & 2-Sided Markets

5 lectures
Seeding Markets with Network Effects
10:54
Seeding 2-Sided Markets
06:36
Growth Hacking 2-Sided Markets
1 question
Airbnb Growth Hacking Case Study
05:14
Appendix
00:03

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