Mô tả

This course will give you plenty of practical business strategies and examples to improve any business!

The current economic turbulence is a wake-up call for businesses of all sizes : it's time to innovate, to become more efficient, more resilient, and find new sources of growth. There are many ways to achieve these goals by improving existing business models.

In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations. 

This course is for :

1) Entrepreneurs & Startups
2) Small & Medium Businesses
3) Large Companies

For all the innovation strategies that we mention, we provide dozens of examples of how businesses of all sizes apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.

There is also a special section at the end of the course where you will learn how to use ChatGPT and other Artificial Intelligence software as powerful research and brainstorming tools for your business. ChatGPT can be a great source of inspiration and ideas if you use it the right way.

(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)

Note: There are now "copycat" courses of this course. Some "instructors" used a similar name, content structure and examples. But as you can see from the amount of students and reviews, this is the true original course.


[Created by Business Disruptors]

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In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You'll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!

Here are some of our reviews:

"The best course I have ever taken in innovation. I thank the authors for providing this very useful online Mooc."

"Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas."

"Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners."
"Really good course. I can recommend it to all new entrepreneurs!"
"Very relevant topic, nice to look at slides, concise & brief explanation - no fluff"

Bạn sẽ học được gì

Understand the Business Model Canvas

Find New Sources of Growth

Make a Business More Efficient and Resilient

Design Innovative Business Models

Differentiate From Competition

Use ChatGPT & AI to Innovate Your Business

Yêu cầu

  • Interest in business, startups, technology and innovation
  • Basic understanding of business

Nội dung khoá học

10 sections

Introduction to the course

2 lectures
Introduction to the course. What is this all about?
04:44
Bonus: Uber innovation model
04:02

Introduction to Business Models

12 lectures
Case Studies of Famous Companies
00:35
Introduction to the Business Model Canvas with Twitch.tv
02:39
Who are your Customers? + Exercise
03:46
What is the Value Proposition and how to define it
02:18
Define your Sales & Delivery Channels
01:39
How do you manage your Customers Relationships?
02:32
Making money: The Revenue Streams
03:04
Internal Operations: What are your Key Resources?
01:42
What are your Key Activities?
00:56
Who are your Key Partners?
01:40
Understand your Cost Structure
01:07
Conclusion & Recap
01:33

How to Design Innovative Business Models - Introduction

3 lectures
How do Startups Disrupt Markets and Take Out Big Players?
02:58
Examples of Disruptive Startups and How They Did It
05:01
Bonus: Airbnb innovation model
05:56

Product and Design Innovation - The most common type and the new emerging type

12 lectures
The most common (and difficult) type of innovation: just a "Better Product"
06:44
Introduction to innovative design - The reason behind Tinder and Uber success
04:00
Improve how a product looks - A better visual design for physical products
03:07
Improve interfaces - Better design for Websites & Online Software
04:27
Improve interfaces - Better design of Mobile Apps
02:05
Design innovation - Halfway recap
01:04
Improve the Customer Experience for "offline" businesses
04:29
Improve the User and Customer Experience for websites
02:52
Improve the User Experience design for Mobile Apps
02:48
Recap of Design Innovation
02:12
Recap & Brainstormer's Cheatsheet - What to Remember about Offering & Design
02:41
Bonus: Tesla Innovation Model
07:31

Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing

16 lectures
Disrupting Customer Relationships - Introduction
02:49
New ways to acquire your first-time customers
09:51
Innovative ways to keep and grow existing customers
14:25
Customer relationships - Conclusion
02:33
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Engagement
02:19
Disrupting Customer Segments - Introduction
02:13
Focusing on an underserved market niche
06:07
Creating a full new customer segment from scratch
05:14
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Niches
00:47
Disrupting Sales & Delivery Channels - Introduction
01:06
Disrupt the delivery channels of physical products
07:41
Delivery of digital products + recap
02:23
Digital Sales Channels
04:24
Physical Sales Channels
04:17
Channels Disruption - Conclusion
01:51
Recap & Brainstormer's Cheatsheet - What to Remember about Channel Innovation
01:30

Resource-driven Innovation: How to optimize and innovate on your processes

6 lectures
New Product Development techniques
09:52
Innovative Production techniques
08:39
Case Study: Automation for Small & Medium Companies (Part 1)
04:29
Case Study: Automation for Small & Medium Companies (Part 2)
12:16
How to Find the Best Strategies for Any Business - Reverse Engineering Process
10:40
Recap & Brainstormer's Cheatsheet - What to Remember about Process Innovation
01:37

Revenue Model Innovation - How innovative revenue streams can generate growth

8 lectures
Disrupting Revenue Models - Introduction
02:50
Subscription models
05:24
Freemium and Micropayments
03:57
Advertising
02:47
Affiliates and Franchising
02:32
Revenue Models End and Recap
03:21
Recap & Brainstormer's Cheatsheet - What to Remember about Revenue Models
01:22
Share your own stories of innovative business practices!
00:29

Purchasing Psychology - Reasons why people buy stuff

7 lectures
Necessity: Products that you need in your everyday life
03:43
Loss Aversion: Not paying will result in a hassle or disadvantage
02:02
Fear: Protect yourself from danger and accidents
02:10
Convenience: Solve problems and save time
04:13
Pleasure: Humans love to enjoy life
03:33
Belonging and Vanity: Need for relationships and social status
01:37
Scarcity: Rarity increases value
02:02

Crash Course: How to Use AI and ChatGPT to Grow Your Business

12 lectures
Introduction to ChatGPT
05:06
Update 2024 : ChatGPT vs Claude vs Gemini
00:45
Innovate the Business Model Using ChatGPT
10:33
Major Lessons From the Previous Exercise
03:38
Use this Magic ChatGPT Prompt to Find Amazing Strategy Ideas
08:27
Improve the User Experience Using ChatGPT
05:45
Use ChatGPT to Find New Sales Channels
09:16
Use ChatGPT to Improve Your Customer Journey
06:15
Improve Your Website Copy and SEO with ChatGPT
02:48
Innovate Your Product or Service Using ChatGPT
11:07
Crazy and Fun Ideas to Try For Product Innovation with ChatGPT
07:30
Product Design Innovation using Image Generating AI
12:18

Bonus Content

1 lectures
BONUS Lecture
02:46

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