Mô tả

Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today.  This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.   

   

A Framework for Developing Innovative Growth Strategy in a Dynamic Marketplace   

·       Learn a proven strategic framework   

·      Become a more innovative and disruptive thinker   

·      Build a strategic business plan   

·      Recognize opportunities to grow your business immediately   

·      Develop skills to make you a more desirable employee      

Develop a strategy for your business that will accelerate growth, generate profit, and lead to success.       

This course is based on Kaihan Krippendorff’s proven framework and methodology outlined in his most recent book, Outthink the Competition. The business strategy tools presented in this course have been used with more than 300 clients (including Microsoft, VMware, GE, United Technologies, Red Bull, and L’Oreal) to create innovative growth ideas- ideas that increase revenue, profit, and the trajectory of careers.  Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Noble Peace Prize winner Mohammad Yunus, years of research and experience as a McKinsey consultant, Kaihan will teach you the skills you need to develop a disruptive idea to use in your business, workplace, or to make yourself more valuable to employers.

This course walks you through a thinking process to help you develop disruptive growth ideas. We have already successfully used this process to train people in Microsoft, GE, J&J, VMWare, Red Bull, Marriott, McDonalds, and numerous start-ups and mid-sized growth firms.   

It works. People who apply the process consistently generate more innovative, disruptive growth ideas. They become known as more innovative and strategic. Their businesses grow 120% faster as a result.      

You will master a framework for developing innovative growth strategy in a dynamic marketplace:  

·       Learn a proven strategic framework: we call this the Outthinker Process. You will learn key concepts and tools to methodically produce the kinds of ideas that great business innovators like Elon Musk, Sheryl Sandberg, and Richard Branson dream up every day   

·      Become a more innovative and disruptive thinker: as your colleagues and friends start noticing that you are thinking further out of the box strategically, you will become known as the person they turn to for great growth ideas   

·      Build a strategic business plan: you will finish though the course with a clear, concise strategy that you can implement immediately to generate new growth and profit for your company   

·      Recognize opportunities to grow your business immediately: you will begin seeing new opportunities where others see problems and come up with practical ideas you can move on   

·      Develop skills to make you a more desirable employee: research shows the most important indicator of your leadership potential is your ability to think strategically. As your manager and leaders recognize your strategic thinking skills, you will accelerate your career path      

You will begin the course completing a diagnostic test to measure your Outthinker Score. This will tell you what your level of competitiveness is today.      

You will then walk through a process – The Outthinker Process – to set your growth and innovation goal, generate many disruptive ways to get there, and then rapidly identify the best strategies to pursue. You will have clarity on a path to get you to a level of performance that right now may seem unattainable.      

94% of people who complete the course report getting a breakthrough idea that could significantly accelerate their success and potentially disrupt their markets. 

Bạn sẽ học được gì

Students will be innovative and strategic thinkers, able to surprise colleagues, interviewers, and competitors with unexpected, disruptive strategic ideas

Students will master a rigorous strategic framework to assess new opportunities and mitigate potential threats

Students will have a clear strategy that will set them on a faster growth path and help them produce profits and lifestyle they desire

Students will have several new disruptive growth ideas they can implement today

Students will add a new strategic framework and process that complements traditional quantitative business skills to their repertoire

Students will be able to produce strategic business plans that unlock disruptive growth

Students will be able to continually produce innovative growth ideas for their business or clients

Yêu cầu

  • Students should be interested in deepening their strategic thinking skills
  • Students will be provided with downloadable handouts and worksheets
  • Students should be looking to develop a skillset/toolset that will make them more valuable to employers

Nội dung khoá học

8 sections

Introduction

4 lectures
Downloand most up to date materials and extra resources
2 questions
What you will learn
03:35
The most important key to great strategy
02:48
A strategy diagnostic
05:12

The Beginning of a Great Strategy: Clarity on What you Want

2 lectures
Back from the future
03:28
Exercise: defining your strategic goals
01:41

Brainstorm Ideas Using 3 Core Strategies

4 lectures
Three core strategies to build a mote around your business
03:11
Core strategy 1: Lock up resources
03:24
Core strategy 2: Build customer captivity
01:37
Core strategy 3: Create and leverage economies of scale
03:25

The New Strategic Playbook: 5 Strategies

5 lectures
Growth strategy 1: Move Early to the Next Battleground
03:33
Growth strategy 2: Coordinate the Uncoordinated
02:48
Growth strategy 3: Force a Two-front Battle
04:17
Growth strategy 4: Be Good
04:02
Growth strategy 5: Create Something out of Nothing
05:26

Two Bonus Strategies

2 lectures
Bonus strategy 1: Exchange the Role of Guest for Host
03:46
Bonus strategy 2: Seize the “Deer in the Headlights” Opportunity
03:49

Choosing Your Strategy

4 lectures
How to Rapidly Define Your Strategy – Step 1
04:11
Dealing with “wastes of time” and “tactics”
02:17
Dealing with seemingly “crazy” ideas
06:28
Clarifying your final strategy
04:48

Kicking Off Implementation

2 lectures
Kicking off implementation with a “V2MOM”
02:53
How far have you come? Re-measure your competiveness
01:27

Conclusion

2 lectures
Conclusion
02:08
Additional resources and continue to engage!
1 question

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